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aia.php
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<?php include "includes/header.php";?>
<!-- This is a template to start new pages -->
<body>
<header><h1>Audience, Issues and Approach by Pablo </h1></header>
<table class="client">
<caption><h1>Client Information</h1></caption>
<tr>
<th>Client Name & Decision Maker</th>
<td>Claudia Azar</td>
</tr>
<tr>
<th>Business Name</th>
<td>Claudia Azar. Her name is her business</td>
</tr>
<tr>
<th>Redesign or New Site</th>
<td>This is a brand new site. She does not have a website</td>
</tr>
<tr>
<th>Type of Website</th>
<td>
Identity/Marketing for her business. She wants to have a professional presence.
</td>
</tr>
<tr>
<th>Client's Goals</th>
<td>
Have a web presence. Showcase services offered.
Maybe a payment feature and offer resources.
Does not want to spend too much time updating things or adding things.
People look up businesses online before deciding to buy services. Client is not trying to find
new customers. She gets clients from word of mouth.
She wants people to find the website if they are looking for her and figure out who she is.
She wants a super cool business card.
</td>
</tr>
</table>
<table class="audience">
<caption><h1>Audience Information</h1></caption>
<tr>
<th>Audiences</th>
<th>Issues, Concerns, Needs</th>
<th>Approach</th>
</tr>
<tr>
<td><h4>Government (Courts/Lawyers/Social entities)</h4>
<p>
For each of these categories, the profile
is the similar. In government, it is usually an administrative officer or clerk
who has been assigned the task of finding translation or
interpretation services. This person usually already has a directory of certified interpreters
and translators and usually has a small pool of regulars. They may also call a language agency.
They have a desk job in front of the computer, at work, with a manager or supervisor to report to.
</p>
</td>
<td>
<ul>
<li>They are looking for interpretation/translation services.</li>
<li>They need to know Claudia is accessible.</li>
<li>Professionalism </li>
<li>Know about certifications. </li>
<li>Years of service and specialization </li>
</ul>
</td>
<td>
<ul>
<li>Include About Me page, with Bio and a résumé, credentials and qualifications</li>
<li>No need for a shopping cart as government has their own payment system.</li>
<!-- <li></li>
<li></li> -->
</td>
</tr>
<tr>
<td><h4>Private industry. Small businesses, companies and corporations.</h4>
<p>
The clients in this category are knowledgeable and generally sophisticated. However they lack
practical knowledge of what it takes to do a translation or interpretation.
They will be working on their desk, looking at different offerings for services. They may not
necessarily be looking for the lowest price. If they are looking for the cheapest price, then they
are not good prospects for doing business with Claudia.
</p>
</td>
<td>
<ul>
<li>They are looking for interpretation/translation services</li>
<li>They need to know the fields client specializes in:
Business/Economics/HR/Techlology</li>
<li>They want to read testimonials</li>
<li>They are looking for Dependability and professionalism</li>
<li>They need to know Claudia will deliver value</li>
<li>Quick and easy navigation</li>
</ul>
</td>
<td>
<ul>
<li>We need to be able to weed cheapskates looking for a bargain.</li>
<li>Include a resources page with NAJIT position papers.</li>
<li>Include a FAQ section with mention of quality over price</li>
<li>Include maybe some testimonials from clients</li>
</ul>
</td>
</tr>
<tr>
<td><h4>Social Work (Non-for-profit Organizations) </h4>
<p>
The audience for the website in this group is a person who has been assigned the
task of finding translation or
interpretation services. This person looks online at different directories and
calls around for referrals. They may also call a language agency. This person
most likely is a secretary or administrative assistant, sitting behind a desk,
in front of the computer, at work, with a boss, manager or someone to report to.
They are used to navigating complicated government websites and regulations.
They have a task of finding the best service, sometimes at the lowest possible price
but they have budgets to pay for quality service.
Claudia wants to target clients in these categories: Social Justice
Domestic Violence/Sexual Assault, Philanthropy- Grants/working with grantees.
Equity / inclusion,
Gender equality/Immigration
</p>
</td>
<td>
<ul>
<li>They are looking for interpretation/translation services</li>
<li>Professionalism</li>
<li>Confidentiality</li>
<li>Dependability</li>
<li>They need to know Claudia will deliver value</li>
</ul>
</td>
<td>
<ul>
<li>Design with user experience in mind. Optimization for mobile is not a priority
as most users will be on computers.
</li>
<li>Create a look and experience similar to the best language agency.</li>
<li>Customer testimonials </li>
<li>List of past clients?</li>
</ul>
</td>
</tr>
</table>
</body>
<?php include "includes/footer.php";?>