diff --git a/doc/source/10min.rst b/doc/source/10min.rst
index da7679d8a3f54..fbbe94a72c71e 100644
--- a/doc/source/10min.rst
+++ b/doc/source/10min.rst
@@ -154,7 +154,7 @@ Selection
    While standard Python / Numpy expressions for selecting and setting are
    intuitive and come in handy for interactive work, for production code, we
    recommend the optimized pandas data access methods, ``.at``, ``.iat``,
-   ``.loc``, ``.iloc`` and ``.ix``.
+   ``.loc`` and ``.iloc``.
 
 See the indexing documentation :ref:`Indexing and Selecting Data <indexing>` and :ref:`MultiIndex / Advanced Indexing <advanced>`.