+ The Private Advertising Technology Working Group arose from efforts to implement privacy-forward technology and standards which support and evolve use cases that, until this point, have been dependent on third-party cookies and other tracking mechanisms. The initial approach to this topic was at the Improving Web Advertising Business Group which worked to define requirements and engage with the community to understand the needs of the advertising ecosystem. The work that started there has generated work taken up by a variety of other, more focused, groups. +
++ The groups that formed to help generate new standards and processes around privacy technologies at the W3C included the Private Advertising Technology Community Group (PATCG). This group has taken up community engagement to incubate web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances using predominantly technical means. Some of the work incubated in that group has become mature enough to be taken up by a Working Group. The PATWG group was proposed to be chartered to take up work which reaches that state in PATCG. It also is prepared for work that matches our mission and scope and is ready to be taken up by a working group. +
++ This group is motivated by our mission and the need for a commercially sustainable web. We understand that such a web is accessed through user agents and those user agents should act in the interest of their users and provide strong assurances of privacy. Our concerns are focused on supporting and creating an environment where the many ad-driven stakeholders who build the web, and are interested in operating within the limitations of our scope, can find usable and useful processes by which to operate. +
+The Working Group will specify new web platform features. The purpose of