From b5ef43243459b9e7bcce9afaa0e0c31ffb2dd216 Mon Sep 17 00:00:00 2001 From: Aram Zucker-Scharff Date: Thu, 7 Sep 2023 18:35:48 -0400 Subject: [PATCH 1/4] A first run on motivation and background --- charter.html | 20 +++++++++++++++++++- 1 file changed, 19 insertions(+), 1 deletion(-) diff --git a/charter.html b/charter.html index 9cea5bd..9aecf95 100644 --- a/charter.html +++ b/charter.html @@ -157,7 +157,25 @@

PROPOSED Private Advertising Technology Working Group Charter

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Motivation and Background

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Origins

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+ The Private Advertising Technology Working Group arose from efforts to implement privacy-forward technology and standards which support and evolve use cases that, until this point, have been dependent on third-party cookies and other tracking mechanisms. The initial approach to this topic was at the Improving Web Advertising Business Group which worked to define requirements and engage with the community to understand the needs of the advertising ecosystem. The work that started there has generated work taken up by a variety of other, more focused, groups. +

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+ The groups that formed to help generate new standards and processes around privacy technologies at the W3C included the Private Advertising Technology Community Group (PATCG). This group has taken up community engagement to incubate web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances using predominantly technical means. Some of the work incubated in that group has become mature enough to be taken up by a Working Group. This group was proposed to be chartered to take up work which reaches that state in PATCG. It also is prepared for work that matches our mission and scope and is ready to be taken up by a working group. +

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Motivation

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+ This group is motivated by our mission and the need for a commercially sustainable web. We understand that such a web is accessed through user agents and those user agents should act in the interest of their users and provide strong assurances of privacy. Our concerns are focused on supporting and creating an environment where the many ad-driven stakeholders who build the web, and are interested in operating within the limitations of our scope, can find usable and useful processes by which to operate. +

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+ The work of privacy enhanced advertising technology is not limited to this group or even the W3C, however we believe we are best placed to bring together users, developers, and industry and serve all in a balanced fashion on this particular subset of that work. +

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Scope

The Working Group will specify new web platform features. The purpose of From 69641056d2587a6110405efdf8737a73c6b40731 Mon Sep 17 00:00:00 2001 From: Aram Zucker-Scharff Date: Mon, 11 Sep 2023 11:03:42 +0200 Subject: [PATCH 2/4] Fixes for some small issues --- charter.html | 32 ++++++++++++++++++-------------- 1 file changed, 18 insertions(+), 14 deletions(-) diff --git a/charter.html b/charter.html index 9aecf95..946302e 100644 --- a/charter.html +++ b/charter.html @@ -159,20 +159,24 @@

PROPOSED Private Advertising Technology Working Group Charter

Motivation and Background

-

Origins

-

- The Private Advertising Technology Working Group arose from efforts to implement privacy-forward technology and standards which support and evolve use cases that, until this point, have been dependent on third-party cookies and other tracking mechanisms. The initial approach to this topic was at the Improving Web Advertising Business Group which worked to define requirements and engage with the community to understand the needs of the advertising ecosystem. The work that started there has generated work taken up by a variety of other, more focused, groups. -

-

- The groups that formed to help generate new standards and processes around privacy technologies at the W3C included the Private Advertising Technology Community Group (PATCG). This group has taken up community engagement to incubate web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances using predominantly technical means. Some of the work incubated in that group has become mature enough to be taken up by a Working Group. This group was proposed to be chartered to take up work which reaches that state in PATCG. It also is prepared for work that matches our mission and scope and is ready to be taken up by a working group. -

-

Motivation

-

- This group is motivated by our mission and the need for a commercially sustainable web. We understand that such a web is accessed through user agents and those user agents should act in the interest of their users and provide strong assurances of privacy. Our concerns are focused on supporting and creating an environment where the many ad-driven stakeholders who build the web, and are interested in operating within the limitations of our scope, can find usable and useful processes by which to operate. -

-

- The work of privacy enhanced advertising technology is not limited to this group or even the W3C, however we believe we are best placed to bring together users, developers, and industry and serve all in a balanced fashion on this particular subset of that work. -

+
+

Origins

+

+ The Private Advertising Technology Working Group arose from efforts to implement privacy-forward technology and standards which support and evolve use cases that, until this point, have been dependent on third-party cookies and other tracking mechanisms. The initial approach to this topic was at the Improving Web Advertising Business Group which worked to define requirements and engage with the community to understand the needs of the advertising ecosystem. The work that started there has generated work taken up by a variety of other, more focused, groups. +

+

+ The groups that formed to help generate new standards and processes around privacy technologies at the W3C included the Private Advertising Technology Community Group (PATCG). This group has taken up community engagement to incubate web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances using predominantly technical means. Some of the work incubated in that group has become mature enough to be taken up by a Working Group. The PATWG group was proposed to be chartered to take up work which reaches that state in PATCG. It also is prepared for work that matches our mission and scope and is ready to be taken up by a working group. +

+
+
+

Motivation

+

+ This group is motivated by our mission and the need for a commercially sustainable web. We understand that such a web is accessed through user agents and those user agents should act in the interest of their users and provide strong assurances of privacy. Our concerns are focused on supporting and creating an environment where the many ad-driven stakeholders who build the web, and are interested in operating within the limitations of our scope, can find usable and useful processes by which to operate. +

+

+ The work of privacy enhanced advertising technology is not limited to this group or even the W3C, however we believe we are best placed to bring together users, developers, and industry and serve all in a balanced fashion on this particular subset of that work. +

+
From 7e738539d0d3fa29eeec9c586997f6a1333a52c4 Mon Sep 17 00:00:00 2001 From: Aram Zucker-Scharff Date: Mon, 11 Sep 2023 15:00:00 +0200 Subject: [PATCH 3/4] Update charter.html --- charter.html | 1 - 1 file changed, 1 deletion(-) diff --git a/charter.html b/charter.html index 946302e..8422aa2 100644 --- a/charter.html +++ b/charter.html @@ -174,7 +174,6 @@

Motivation

This group is motivated by our mission and the need for a commercially sustainable web. We understand that such a web is accessed through user agents and those user agents should act in the interest of their users and provide strong assurances of privacy. Our concerns are focused on supporting and creating an environment where the many ad-driven stakeholders who build the web, and are interested in operating within the limitations of our scope, can find usable and useful processes by which to operate.

- The work of privacy enhanced advertising technology is not limited to this group or even the W3C, however we believe we are best placed to bring together users, developers, and industry and serve all in a balanced fashion on this particular subset of that work.

From b9c9938244ca94c2d50f7537d67541bc7df0cfc8 Mon Sep 17 00:00:00 2001 From: Aram Zucker-Scharff Date: Mon, 11 Sep 2023 15:00:26 +0200 Subject: [PATCH 4/4] Update charter.html --- charter.html | 2 -- 1 file changed, 2 deletions(-) diff --git a/charter.html b/charter.html index 8422aa2..d490103 100644 --- a/charter.html +++ b/charter.html @@ -173,8 +173,6 @@

Motivation

This group is motivated by our mission and the need for a commercially sustainable web. We understand that such a web is accessed through user agents and those user agents should act in the interest of their users and provide strong assurances of privacy. Our concerns are focused on supporting and creating an environment where the many ad-driven stakeholders who build the web, and are interested in operating within the limitations of our scope, can find usable and useful processes by which to operate.

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