1. In Campaign Composer by MTA, users are first presented with a selection of uniquely named copywriters, each tailored for different advertising needs.
2. This includes three conventional, two unconventional, and the fixed 'Vivid EscritorX' profile.
3. An eco or sustainability-themed copywriter is not included in the default selection, but can be considered for products specifically requiring a sustainability focus.
4. Users can select multiple copywriters, and for each, the tool generates various headline options.
5. Following the selection of headlines, the tool adapts to the chosen style and tone to create additional ad campaign elements: imagery ideas, 10 subheadline options, three CTA suggestions, and three body copy options (original style, 'List format', and 'Conversational/Instructional').
6. This approach ensures a diverse, tailored campaign while maintaining clarity in copywriter selection.
