diff --git a/README.rst b/README.rst
index a1e7e5c..2b0b592 100644
--- a/README.rst
+++ b/README.rst
@@ -181,7 +181,7 @@ See `CONTRIBUTING.rst`_.
    :alt: PyPI - Downloads
    :target: https://pypistats.org/packages/piny
 
-.. _blog post: https://blog.pilosus.org/posts/2019/06/07/application-configs-files-or-environment-variables-actually-both/?utm_source=github&utm_medium=link&utm_campaign=rationale
+.. _blog post: https://blog.pilosus.org/blog/application-configs-files-or-environment-variables-actually-both
 .. _future releases: https://github.com/pilosus/piny/issues/2
 .. _Kubernetes: https://kubernetes.io/
 .. _Kubernetes Secrets: https://kubernetes.io/docs/concepts/configuration/secret/