diff --git a/CHANGELOG.md b/CHANGELOG.md
index a7bbf55c0859..418eaf033f23 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -40,6 +40,7 @@ All notable changes to this project will be documented in this file.
 - ARM64 support for docker images plausible/analytics#2103
 - Add support for international domain names (IDNs) plausible/analytics#2034
 - Allow self-hosters to register an account on first launch
+- Fix ownership transfer invitation link in self-hosted deployments
 
 ### Fixed
 - Plausible script does not prevent default if it's been prevented by an external script [plausible/analytics#1941](https://github.com/plausible/analytics/issues/1941)
diff --git a/lib/plausible_web/controllers/invitation_controller.ex b/lib/plausible_web/controllers/invitation_controller.ex
index 8fc42044188e..9631681184e0 100644
--- a/lib/plausible_web/controllers/invitation_controller.ex
+++ b/lib/plausible_web/controllers/invitation_controller.ex
@@ -68,7 +68,9 @@ defmodule PlausibleWeb.InvitationController do
   end
 
   defp maybe_end_trial_of_new_owner(multi, new_owner) do
-    if !Application.get_env(:plausible, :is_selfhost) do
+    if Application.get_env(:plausible, :is_selfhost) do
+      multi
+    else
       end_trial_of_new_owner(multi, new_owner)
     end
   end
diff --git a/test/plausible_web/controllers/invitation_controller_test.exs b/test/plausible_web/controllers/invitation_controller_test.exs
index 872497d74f62..9b69b573f319 100644
--- a/test/plausible_web/controllers/invitation_controller_test.exs
+++ b/test/plausible_web/controllers/invitation_controller_test.exs
@@ -161,6 +161,33 @@ defmodule PlausibleWeb.Site.InvitationControllerTest do
 
       assert new_owner_membership.role == :owner
     end
+
+    test "works in self-hosted", %{conn: conn, user: user} do
+      patch_env(:is_selfhost, true)
+
+      old_owner = insert(:user)
+      site = insert(:site, members: [old_owner])
+
+      invitation =
+        insert(:invitation,
+          site_id: site.id,
+          inviter: old_owner,
+          email: user.email,
+          role: :owner
+        )
+
+      post(conn, "/sites/invitations/#{invitation.invitation_id}/accept")
+
+      old_owner_membership =
+        Repo.get_by(Plausible.Site.Membership, user_id: old_owner.id, site_id: site.id)
+
+      assert old_owner_membership.role == :admin
+
+      new_owner_membership =
+        Repo.get_by(Plausible.Site.Membership, user_id: user.id, site_id: site.id)
+
+      assert new_owner_membership.role == :owner
+    end
   end
 
   describe "POST /sites/invitations/:invitation_id/reject" do