diff --git a/README.md b/README.md
index 0cb691a..fad64ec 100644
--- a/README.md
+++ b/README.md
@@ -14,7 +14,9 @@ The goal of this XBlock is two-fold:
 Instructors have a good amount of control over the contents of
 the block:
 
-![Screenshot of the FeedbackXBlock](FeedbackXBlock.png)
+![Screenshot of the FeedbackXBlock -- good to bad scale](happy_sad_example.png)
+![Screenshot of the FeedbackXBlock -- scale where good is in the middle](happy_sad_happy_example.png)
+![Screenshot of the FeedbackXBlock -- numerical scale](numerical_example.png)
 
 This can be placed anywhere in the courseware, and students can
 provide feedback on those sections. With just a few database queries,
diff --git a/feedback/feedback.py b/feedback/feedback.py
index cd11a45..f0c2892 100644
--- a/feedback/feedback.py
+++ b/feedback/feedback.py
@@ -28,9 +28,10 @@
 DEFAULT_ICON = "face"
 DEFAULT_SCALETEXT = ["Excellent", "Good", "Average", "Fair", "Poor"]
 
-ICON_SETS = {'face': u"😁😊😐😞😭",
+# Unicode alt faces are cute, but we do nulls instead for a11y.
+ICON_SETS = {'face': [""]*5,  # u"😁😊😐😞😭",
              'num': u"12345",
-             'midface': u"😞😐😊😐😞"}
+             'midface': [""]*5}  #u"😞😐😊😐😞"}
 
 
 @XBlock.needs('i18n')
diff --git a/feedback/static/html/feedback.html b/feedback/static/html/feedback.html
index 8f55ba7..7048c45 100644
--- a/feedback/static/html/feedback.html
+++ b/feedback/static/html/feedback.html
@@ -9,7 +9,7 @@
       <label class="feedback_header" for="feedback_freeform_textarea">{freeform_prompt}</label>
     </div>
     <div class="feedback_freeform_input">
-      <textarea id="feedback_freeform_textarea" class="feedback_freeform_area" rows="6" cols="45" placeholder="{placeholder}">{self.user_freeform}</textarea>
+      <textarea name="feedback_freeform_textarea" class="feedback_freeform_area" rows="6" cols="45" placeholder="{placeholder}">{self.user_freeform}</textarea>
       <div class="feedback_thank_you" aria-live=polite>{response}</div>
     </div>
     <button type="submit" class="feedback_submit_feedback"> Submit Feedback </button>
diff --git a/feedback/static/html/scale_item.html b/feedback/static/html/scale_item.html
index 15bc4ee..187b2a5 100644
--- a/feedback/static/html/scale_item.html
+++ b/feedback/static/html/scale_item.html
@@ -1,6 +1,6 @@
 <div class="feedback_likert_rating">
   <label title="{scale_text}" class="feedback_likert_label">
-    <input id="radio_{idx}" name="feedback_scale" class="feedback_radio" type="radio" {active}/>
+    <input data-id="radio_{idx}" name="feedback_scale" class="feedback_radio" type="radio" {active}/>
     <span class="feedback_icon feedback_icon_inactive">
       <img src="{ina_icon}" alt="{unicode_icon}"/>
     </span>
diff --git a/feedback/static/html/staff_item.html b/feedback/static/html/staff_item.html
index 323f2b2..e60e782 100644
--- a/feedback/static/html/staff_item.html
+++ b/feedback/static/html/staff_item.html
@@ -1,6 +1,6 @@
 <div class="feedback_likert_rating">
   <label title="{scale_text}" class="feedback_likert_label">
-    <input id="radio_{idx}" name="feedback_scale" class="feedback_radio" type="radio" {active}/>
+    <input data-id="radio_{idx}" name="feedback_scale" class="feedback_radio" type="radio" {active}/>
     <span class="feedback_icon feedback_icon_inactive">
       <img src="{ina_icon}" alt="{unicode_icon}"/>
     </span>
diff --git a/feedback/static/html/studio_view.html b/feedback/static/html/studio_view.html
index 5834804..3c39716 100644
--- a/feedback/static/html/studio_view.html
+++ b/feedback/static/html/studio_view.html
@@ -15,77 +15,86 @@
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="freeform">Freeform prompt</label>
-        <input class="input setting-input" name="freeform" id="freeform" value="{freeform}" type="text" />
+        <label class="label setting-label" aria-describedby="ff_p_div">Freeform prompt
+          <input class="input setting-input" name="freeform" id="freeform" value="{freeform}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">Example: Please provide us feedback on this section.</span>
+      <span class="tip setting-help" id="ff_p_div">Example: Please provide us feedback on this section.</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="placeholder">Freeform placeholder</label>
-        <input class="input setting-input" name="placeholder" id="placeholder" value="{placeholder}" type="text" />
+        <label aria-describedby="placeholder_span" class="label setting-label>"Freeform placeholder
+          <input class="input setting-input" name="placeholder" id="placeholder" value="{placeholder}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">This is shown as grayed out text before the student has answered.</span>
+      <span id="placeholder_span" class="tip setting-help">This is shown as grayed out text before the student has answered.</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="icon_set">Likert icon set</label>
+        <label aria-describedby="icon_set_option" class="label setting-label">Likert icon set
 	<select name="icon_set">
 	  <option value="face">Faces (happy to sad)</option>
 	  <option value="midface">Faces (sad to happy to sad)</option>
 	  <option value="num">Numeric</option></select>
+	</select>
+	</label>
       </div>
-      <span class="tip setting-help">We can either show happy/sad faces, or numbers 1-5.</span>
+      <span id="icon_set_option" class="tip setting-help">We can either show happy/sad faces, or numbers 1-5.</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="likert">Likert prompt</label>
-        <input class="input setting-input" name="likert" id="likert" value="{likert}" type="text" />
+        <label aria-describedby="lik_example" class="label setting-label">Likert prompt
+          <input class="input setting-input" name="likert" id="likert" value="{likert}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">Example: Please rate your overall experience with this section.</span>
+      <span id="lik_example" class="tip setting-help">Example: Please rate your overall experience with this section.</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="likert0">Likert option 1</label>
-        <input class="input setting-input" name="likert0" id="likert0" value="{likert0}" type="text" />
+        <label aria-describedby="lik_excel" class="label setting-label">Likert option 1
+          <input class="input setting-input" name="likert0" id="likert0" value="{likert0}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">Example: Excellent!</span>
+      <span id="lik_excel" class="tip setting-help">Example: Excellent!</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="likert1">Likert option 2</label>
-        <input class="input setting-input" name="likert1" id="likert1" value="{likert1}" type="text" />
+        <label aria-describedby="lik_good" class="label setting-label">Likert option 2
+          <input class="input setting-input" name="likert1" id="likert1" value="{likert1}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">Example: Good</span>
+      <span id="lik_good" class="tip setting-help">Example: Good</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="likert2">Likert option 3</label>
-        <input class="input setting-input" name="likert2" id="likert2" value="{likert2}" type="text" />
+        <label aria-describedby="lik_ave" class="label setting-label">Likert option 3
+          <input class="input setting-input" name="likert2" id="likert2" value="{likert2}" type="text" />
       </div>
-      <span class="tip setting-help">Example: Average</span>
+      <span id="lik_ave" class="tip setting-help">Example: Average</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="likert3">Likert option 4</label>
-        <input class="input setting-input" name="likert3" id="likert3" value="{likert3}" type="text" />
+        <label aria-describedby="lik_fair" class="label setting-label">Likert option 4</label>
+          <input class="input setting-input" name="likert3" id="likert3" value="{likert3}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">Example: Fair</span>
+      <span id="lik_fair" class="tip setting-help">Example: Fair</span>
     </li>
 
     <li class="field comp-setting-entry is-set">
       <div class="wrapper-comp-setting">
-        <label class="label setting-label" for="likert4">Likert option 5</label>
-        <input class="input setting-input" name="likert4" id="likert4" value="{likert4}" type="text" />
+        <label aria-describedby="lik_poor" class="label setting-label">Likert option 5</label>
+          <input class="input setting-input" name="likert4" id="likert4" value="{likert4}" type="text" />
+        </label>
       </div>
-      <span class="tip setting-help">Example: Poor</span>
+      <span id="lik_poor" class="tip setting-help">Example: Poor</span>
     </li>
   </ul>
 
diff --git a/feedback/static/js/src/feedback.js b/feedback/static/js/src/feedback.js
index d8a1b22..03d2f4d 100644
--- a/feedback/static/js/src/feedback.js
+++ b/feedback/static/js/src/feedback.js
@@ -14,7 +14,7 @@ function FeedbackXBlock(runtime, element) {
 	if ($(".feedback_radio:checked", element).length === 0) {
 	    vote = -1;
 	} else {
-	    vote = parseInt($(".feedback_radio:checked", element).attr("id").split("_")[1]);
+	    vote = parseInt($(".feedback_radio:checked", element).attr("data-id").split("_")[1]);
 	}
 	return vote;
     }
diff --git a/happy_sad_example.png b/happy_sad_example.png
new file mode 100644
index 0000000..2114144
Binary files /dev/null and b/happy_sad_example.png differ
diff --git a/happy_sad_happy_example.png b/happy_sad_happy_example.png
new file mode 100644
index 0000000..2d0b06c
Binary files /dev/null and b/happy_sad_happy_example.png differ
diff --git a/makeicons/README.rst b/makeicons/README.rst
index 5891eb2..98e8b89 100644
--- a/makeicons/README.rst
+++ b/makeicons/README.rst
@@ -2,7 +2,7 @@ This is a simple script for generating images of faces for use in the
 RateXBlock.
 
 You don't need to use this script yourself; they are committed to the
-repo.
+repo.  The only time you might use this is if changing said icons.
 
 If you do want to use this, run:
 
diff --git a/numerical_example.png b/numerical_example.png
new file mode 100644
index 0000000..6acc304
Binary files /dev/null and b/numerical_example.png differ