diff --git a/polars/polars-core/src/serde/chunked_array.rs b/polars/polars-core/src/serde/chunked_array.rs
index fb617306cdd4..f0f2999bc8ec 100644
--- a/polars/polars-core/src/serde/chunked_array.rs
+++ b/polars/polars-core/src/serde/chunked_array.rs
@@ -120,6 +120,9 @@ impl_serialize!(Utf8Chunked);
 impl_serialize!(BooleanChunked);
 impl_serialize!(ListChunked);
 
+#[cfg(feature = "dtype-binary")]
+impl_serialize!(BinaryChunked);
+
 #[cfg(feature = "dtype-categorical")]
 impl Serialize for CategoricalChunked {
     fn serialize<S>(
@@ -140,7 +143,7 @@ impl Serialize for CategoricalChunked {
     }
 }
 
-#[cfg(feature = "dtype-categorical")]
+#[cfg(feature = "dtype-struct")]
 impl Serialize for StructChunked {
     fn serialize<S>(
         &self,
diff --git a/polars/polars-core/src/serde/mod.rs b/polars/polars-core/src/serde/mod.rs
index ea37ba3e5014..7c9ae54b2a54 100644
--- a/polars/polars-core/src/serde/mod.rs
+++ b/polars/polars-core/src/serde/mod.rs
@@ -21,6 +21,7 @@ enum DeDataType<'a> {
     Float32,
     Float64,
     Utf8,
+    Binary,
     Date,
     Datetime(TimeUnit, Option<TimeZone>),
     Duration(TimeUnit),
@@ -49,6 +50,8 @@ impl From<&DataType> for DeDataType<'_> {
             DataType::Boolean => DeDataType::Boolean,
             DataType::Null => DeDataType::Null,
             DataType::List(_) => DeDataType::List,
+            #[cfg(feature = "dtype-binary")]
+            DataType::Binary => DeDataType::Binary,
             #[cfg(feature = "object")]
             DataType::Object(s) => DeDataType::Object(s),
             #[cfg(feature = "dtype-struct")]
@@ -128,6 +131,24 @@ mod test {
         let out = serde_json::from_reader::<_, DataFrame>(json.as_bytes()).unwrap(); // uses `DeserializeOwned`
         assert!(df.frame_equal_missing(&out));
     }
+
+    #[test]
+    #[cfg(feature = "dtype-binary")]
+    fn test_serde_binary_series_owned_bincode() {
+        let s1 = Series::new(
+            "foo",
+            &[
+                vec![1u8, 2u8, 3u8],
+                vec![4u8, 5u8, 6u8, 7u8],
+                vec![8u8, 9u8],
+            ],
+        );
+        let df = DataFrame::new(vec![s1]).unwrap();
+        let bytes = bincode::serialize(&df).unwrap();
+        let out = bincode::deserialize_from::<_, DataFrame>(bytes.as_slice()).unwrap();
+        assert!(df.frame_equal_missing(&out));
+    }
+
     #[test]
     #[cfg(feature = "dtype-struct")]
     fn test_serde_struct_series_owned_json() {
diff --git a/polars/polars-core/src/serde/series.rs b/polars/polars-core/src/serde/series.rs
index 075c23584fa9..3a20655b656d 100644
--- a/polars/polars-core/src/serde/series.rs
+++ b/polars/polars-core/src/serde/series.rs
@@ -35,6 +35,11 @@ impl Serialize for Series {
             ca.serialize(serializer)
         } else {
             match self.dtype() {
+                #[cfg(feature = "dtype-binary")]
+                DataType::Binary => {
+                    let ca = self.binary().unwrap();
+                    ca.serialize(serializer)
+                }
                 #[cfg(feature = "dtype-struct")]
                 DataType::Struct(_) => {
                     let ca = self.struct_().unwrap();
@@ -201,6 +206,11 @@ impl<'de> Deserialize<'de> for Series {
                         let values: Vec<Option<Series>> = map.next_value()?;
                         Ok(Series::new(&name, values))
                     }
+                    #[cfg(feature = "dtype-binary")]
+                    DeDataType::Binary => {
+                        let values: Vec<Option<Cow<[u8]>>> = map.next_value()?;
+                        Ok(Series::new(&name, values))
+                    }
                     #[cfg(feature = "dtype-struct")]
                     DeDataType::Struct => {
                         let values: Vec<Series> = map.next_value()?;
diff --git a/py-polars/tests/unit/test_serde.py b/py-polars/tests/unit/test_serde.py
index 0d2c36759870..108aa812ec7c 100644
--- a/py-polars/tests/unit/test_serde.py
+++ b/py-polars/tests/unit/test_serde.py
@@ -61,3 +61,23 @@ def test_serde_duration() -> None:
 def test_serde_expression_5461() -> None:
     e = pl.col("a").sqrt() / pl.col("b").alias("c")
     assert pickle.loads(pickle.dumps(e)).meta == e.meta
+
+
+def test_serde_binary() -> None:
+    data = pl.Series(
+        "binary_data",
+        [
+            b"\xba\x9b\xca\xd3y\xcb\xc9#",
+            b"9\x04\xab\xe2\x11\xf3\x85",
+            b"\xb8\xcb\xc9^\\\xa9-\x94\xe0H\x9d ",
+            b"S\xbc:\xcb\xf0\xf5r\xfe\x18\xfeH",
+            b",\xf5)y\x00\xe5\xf7",
+            b"\xfd\xf6\xf1\xc2X\x0cn\xb9#",
+            b"\x06\xef\xa6\xa2\xb7",
+            b"@\xff\x95\xda\xff\xd2\x18",
+        ],
+    )
+    assert_series_equal(
+        data,
+        pickle.loads(pickle.dumps(data)),
+    )