diff --git a/modules/pubmaticAnalyticsAdapter.js b/modules/pubmaticAnalyticsAdapter.js
index 66593a9d72b..ced47086f7b 100755
--- a/modules/pubmaticAnalyticsAdapter.js
+++ b/modules/pubmaticAnalyticsAdapter.js
@@ -151,6 +151,7 @@ function parseBidResponse(bid) {
     'cpm', () => window.parseFloat(Number(bid.cpm).toFixed(BID_PRECISION)),
     'originalCpm', () => window.parseFloat(Number(bid.originalCpm).toFixed(BID_PRECISION)),
     'originalCurrency',
+    'adserverTargeting',
     'dealChannel',
     'meta',
     'status',
@@ -278,6 +279,7 @@ function gatherPartnerBidsForAdUnitForLogger(adUnit, adUnitId, highestBid) {
       if (isOWPubmaticBid(adapterName) && isS2SBidder(bid.bidder)) {
         return;
       }
+      const pg = window.parseFloat(Number(bid.bidResponse?.adserverTargeting?.hb_pb || bid.bidResponse?.adserverTargeting?.pwtpb).toFixed(BID_PRECISION));
       partnerBids.push({
         'pn': adapterName,
         'bc': bid.bidderCode || bid.bidder,
@@ -303,7 +305,8 @@ function gatherPartnerBidsForAdUnitForLogger(adUnit, adUnitId, highestBid) {
         'ocry': bid.bidResponse ? (bid.bidResponse.originalCurrency || CURRENCY_USD) : CURRENCY_USD,
         'piid': bid.bidResponse ? (bid.bidResponse.partnerImpId || EMPTY_STRING) : EMPTY_STRING,
         'frv': bid.bidResponse ? bid.bidResponse.floorData?.floorRuleValue : undefined,
-        'md': bid.bidResponse ? getMetadata(bid.bidResponse.meta) : undefined
+        'md': bid.bidResponse ? getMetadata(bid.bidResponse.meta) : undefined,
+        'pb': pg || undefined
       });
     });
     return partnerBids;
@@ -457,8 +460,9 @@ function executeBidWonLoggerCall(auctionId, adUnitId) {
   let referrer = config.getConfig('pageUrl') || cache.auctions[auctionId].referer || '';
   let adv = winningBid.bidResponse ? getAdDomain(winningBid.bidResponse) || undefined : undefined;
   let fskp = floorData ? (floorData.floorRequestData ? (floorData.floorRequestData.skipped == false ? 0 : 1) : undefined) : undefined;
-
+  let pg = window.parseFloat(Number(winningBid?.bidResponse?.adserverTargeting?.hb_pb || winningBid?.bidResponse?.adserverTargeting?.pwtpb)) || undefined;
   let pixelURL = END_POINT_WIN_BID_LOGGER;
+
   pixelURL += 'pubid=' + publisherId;
   pixelURL += '&purl=' + enc(config.getConfig('pageUrl') || cache.auctions[auctionId].referer || '');
   pixelURL += '&tst=' + Math.round((new window.Date()).getTime() / 1000);
@@ -475,6 +479,7 @@ function executeBidWonLoggerCall(auctionId, adUnitId) {
   pixelURL += '&kgpv=' + enc(getValueForKgpv(winningBid, adUnitId));
   pixelURL += '&piid=' + enc(winningBid.bidResponse.partnerImpId || EMPTY_STRING);
   pixelURL += '&di=' + enc(winningBid?.bidResponse?.dealId || OPEN_AUCTION_DEAL_ID);
+  pixelURL += '&pb=' + enc(pg);
 
   pixelURL += '&plt=' + enc(getDevicePlatform());
   pixelURL += '&psz=' + enc((winningBid?.bidResponse?.dimensions?.width || '0') + 'x' +
diff --git a/test/spec/modules/pubmaticAnalyticsAdapter_spec.js b/test/spec/modules/pubmaticAnalyticsAdapter_spec.js
index c6447905ecd..951b5135260 100755
--- a/test/spec/modules/pubmaticAnalyticsAdapter_spec.js
+++ b/test/spec/modules/pubmaticAnalyticsAdapter_spec.js
@@ -100,7 +100,7 @@ const BID2 = Object.assign({}, BID, {
   adserverTargeting: {
     'hb_bidder': 'pubmatic',
     'hb_adid': '3bd4ebb1c900e2',
-    'hb_pb': '1.500',
+    'hb_pb': 1.50,
     'hb_size': '728x90',
     'hb_source': 'server'
   },
@@ -606,6 +606,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].ocpm).to.equal(1.23);
       expect(data.s[0].ps[0].ocry).to.equal('USD');
       expect(data.s[0].ps[0].frv).to.equal(1.1);
+      expect(data.s[0].ps[0].pb).to.equal(1.2);
       // slot 2
       expect(data.s[1].sn).to.equal('/19968336/header-bid-tag-1');
       expect(data.s[1].fskp).to.equal(0);
@@ -640,6 +641,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocpm).to.equal(1.52);
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
 
       // tracker slot1
       let firstTracker = requests[0].url;
@@ -812,6 +814,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].ocpm).to.equal(1.23);
       expect(data.s[0].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
       // tracker slot1
       let firstTracker = requests[0].url;
       expect(firstTracker.split('?')[0]).to.equal('https://t.pubmatic.com/wt');
@@ -1035,6 +1038,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocpm).to.equal(1.52);
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
     });
 
     it('Logger: currency conversion check', function() {
@@ -1149,6 +1153,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocpm).to.equal(1.52);
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
       expect(data.dvc).to.deep.equal({'plt': 2});
       // respective tracker slot
       let firstTracker = requests[1].url;
@@ -1209,6 +1214,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.dvc).to.deep.equal({'plt': 1});
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
       // respective tracker slot
       let firstTracker = requests[1].url;
       expect(firstTracker.split('?')[0]).to.equal('https://t.pubmatic.com/wt');
@@ -1267,6 +1273,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocpm).to.equal(1.52);
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
       // respective tracker slot
       let firstTracker = requests[1].url;
       expect(firstTracker.split('?')[0]).to.equal('https://t.pubmatic.com/wt');
@@ -1388,6 +1395,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocpm).to.equal(1.52);
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
     });
 
     it('Logger: best case + win tracker in case of Bidder Aliases', function() {
@@ -1466,6 +1474,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].ocpm).to.equal(1.23);
       expect(data.s[0].ps[0].ocry).to.equal('USD');
       expect(data.s[0].ps[0].frv).to.equal(1.1);
+      expect(data.s[0].ps[0].pb).to.equal(1.2);
 
       // slot 2
       expect(data.s[1].sn).to.equal('/19968336/header-bid-tag-1');
@@ -1501,6 +1510,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[1].ps[0].ocpm).to.equal(1.52);
       expect(data.s[1].ps[0].ocry).to.equal('USD');
       expect(data.s[1].ps[0].frv).to.equal(1.1);
+      expect(data.s[1].ps[0].pb).to.equal(1.50);
 
       // tracker slot1
       let firstTracker = requests[0].url;
@@ -1596,6 +1606,7 @@ describe('pubmatic analytics adapter', function () {
       expect(data.s[0].ps[0].ocpm).to.equal(1.23);
       expect(data.s[0].ps[0].ocry).to.equal('USD');
       expect(data.s[0].ps[0].frv).to.equal(1.1);
+      expect(data.s[0].ps[0].pb).to.equal(1.2);
 
       // slot 2
       expect(data.s[1].sn).to.equal('/19968336/header-bid-tag-1');