diff --git a/modules/pulsepointLiteBidAdapter.js b/modules/pulsepointLiteBidAdapter.js
index 84f955317c0..00b5c014e98 100644
--- a/modules/pulsepointLiteBidAdapter.js
+++ b/modules/pulsepointLiteBidAdapter.js
@@ -53,6 +53,11 @@ export const spec = {
         type: 'iframe',
         url: '//bh.contextweb.com/visitormatch'
       }];
+    } else if (syncOptions.pixelEnabled) {
+      return [{
+        type: 'image',
+        url: '//bh.contextweb.com/visitormatch/prebid'
+      }];
     }
   }
 
diff --git a/test/spec/modules/pulsepointLiteBidAdapter_spec.js b/test/spec/modules/pulsepointLiteBidAdapter_spec.js
index 8e1f12dac93..96f5c7a8d1f 100644
--- a/test/spec/modules/pulsepointLiteBidAdapter_spec.js
+++ b/test/spec/modules/pulsepointLiteBidAdapter_spec.js
@@ -224,6 +224,14 @@ describe('PulsePoint Lite Adapter Tests', () => {
     expect(options[0].url).to.equal('//bh.contextweb.com/visitormatch');
   });
 
+  it('Verifies image pixel sync', () => {
+    const options = spec.getUserSyncs({ pixelEnabled: true});
+    expect(options).to.not.be.undefined;
+    expect(options).to.have.lengthOf(1);
+    expect(options[0].type).to.equal('image');
+    expect(options[0].url).to.equal('//bh.contextweb.com/visitormatch/prebid');
+  });
+
   it('Verify app requests', () => {
     const request = spec.buildRequests(appSlotConfig);
     const ortbRequest = JSON.parse(request.data);