diff --git a/modules/adnuntiusBidAdapter.js b/modules/adnuntiusBidAdapter.js
index 060f87c0f9ce..189e22875718 100644
--- a/modules/adnuntiusBidAdapter.js
+++ b/modules/adnuntiusBidAdapter.js
@@ -130,31 +130,6 @@ const storageTool = (function () {
     return (meta && meta.usi) ? meta.usi : false
   }
 
-  const getSegmentsFromOrtb = function (ortb2) {
-    const userData = deepAccess(ortb2, 'user.data');
-    let segments = [];
-    if (userData) {
-      userData.forEach(userdat => {
-        if (userdat.segment) {
-          segments.push(...userdat.segment.map((segment) => {
-            if (isStr(segment)) return segment;
-            if (isStr(segment.id)) return segment.id;
-          }).filter((seg) => !!seg));
-        }
-      });
-    }
-    return segments
-  }
-
-  const getKvsFromOrtb = function (ortb2) {
-    const siteData = deepAccess(ortb2, 'site.ext.data');
-    if (siteData) {
-      return siteData
-    } else {
-      return null
-    }
-  }
-
   return {
     refreshStorage: function (bidderRequest) {
       const ortb2 = bidderRequest.ortb2 || {};
@@ -171,25 +146,69 @@ const storageTool = (function () {
           return voidAuId.auId;
         });
       }
-      metaInternal.segments = getSegmentsFromOrtb(ortb2);
-      metaInternal.kv = getKvsFromOrtb(ortb2);
     },
     saveToStorage: function (serverData, network) {
       setMetaInternal(serverData, network);
     },
     getUrlRelatedData: function () {
       // getting the URL information is theoretically not network-specific
-      const { segments, kv, usi, voidAuIdsArray } = metaInternal;
-      return { segments, kv, usi, voidAuIdsArray };
+      const { usi, voidAuIdsArray } = metaInternal;
+      return { usi, voidAuIdsArray };
     },
     getPayloadRelatedData: function (network) {
       // getting the payload data should be network-specific
-      const { segments, kv, usi, userId, voidAuIdsArray, voidAuIds, ...payloadRelatedData } = getMetaDataFromLocalStorage(network).reduce((a, entry) => ({ ...a, [entry.key]: entry.value }), {});
+      const { segments, usi, userId, voidAuIdsArray, voidAuIds, ...payloadRelatedData } = getMetaDataFromLocalStorage(network).reduce((a, entry) => ({ ...a, [entry.key]: entry.value }), {});
       return payloadRelatedData;
     }
   };
 })();
 
+const targetingTool = (function() {
+  const getSegmentsFromOrtb = function(bidderRequest) {
+    const userData = deepAccess(bidderRequest.ortb2 || {}, 'user.data');
+    let segments = [];
+    if (userData) {
+      userData.forEach(userdat => {
+        if (userdat.segment) {
+          segments.push(...userdat.segment.map((segment) => {
+            if (isStr(segment)) return segment;
+            if (isStr(segment.id)) return segment.id;
+          }).filter((seg) => !!seg));
+        }
+      });
+    }
+    return segments
+  };
+
+  const getKvsFromOrtb = function(bidderRequest) {
+    return deepAccess(bidderRequest.ortb2 || {}, 'site.ext.data');
+  };
+
+  return {
+    addSegmentsToUrlData: function (validBids, bidderRequest, existingUrlRelatedData) {
+      let segments = getSegmentsFromOrtb(bidderRequest || {});
+
+      for (let i = 0; i < validBids.length; i++) {
+        const bid = validBids[i];
+        const targeting = bid.params.targeting || {};
+        if (Array.isArray(targeting.segments)) {
+          segments = segments.concat(targeting.segments);
+          delete bid.params.targeting.segments;
+        }
+      }
+
+      existingUrlRelatedData.segments = segments;
+    },
+    mergeKvsFromOrtb: function(bidTargeting, bidderRequest) {
+      const kv = getKvsFromOrtb(bidderRequest || {});
+      if (!kv) {
+        return;
+      }
+      bidTargeting.kv = {...kv, ...bidTargeting.kv};
+    }
+  }
+})();
+
 const validateBidType = function (bidTypeOption) {
   return VALID_BID_TYPES.indexOf(bidTypeOption || '') > -1 ? bidTypeOption : 'bid';
 }
@@ -227,6 +246,7 @@ export const spec = {
     storageTool.refreshStorage(bidderRequest);
 
     const urlRelatedMetaData = storageTool.getUrlRelatedData();
+    targetingTool.addSegmentsToUrlData(validBidRequests, bidderRequest, urlRelatedMetaData);
     if (urlRelatedMetaData.segments.length > 0) queryParamsAndValues.push('segments=' + urlRelatedMetaData.segments.join(','));
     if (urlRelatedMetaData.usi) queryParamsAndValues.push('userId=' + urlRelatedMetaData.usi);
 
@@ -261,9 +281,9 @@ export const spec = {
         networks[network].metaData = payloadRelatedData;
       }
 
-      const targeting = bid.params.targeting || {};
-      if (urlRelatedMetaData.kv) targeting.kv = urlRelatedMetaData.kv;
-      const adUnit = { ...targeting, auId: bid.params.auId, targetId: bid.params.targetId || bid.bidId };
+      const bidTargeting = {...bid.params.targeting || {}};
+      targetingTool.mergeKvsFromOrtb(bidTargeting, bidderRequest);
+      const adUnit = { ...bidTargeting, auId: bid.params.auId, targetId: bid.params.targetId || bid.bidId };
       const maxDeals = Math.max(0, Math.min(bid.params.maxDeals || 0, MAXIMUM_DEALS_LIMIT));
       if (maxDeals > 0) {
         adUnit.maxDeals = maxDeals;
diff --git a/test/spec/modules/adnuntiusBidAdapter_spec.js b/test/spec/modules/adnuntiusBidAdapter_spec.js
index c288bfb4f124..4044e62280a3 100644
--- a/test/spec/modules/adnuntiusBidAdapter_spec.js
+++ b/test/spec/modules/adnuntiusBidAdapter_spec.js
@@ -566,7 +566,7 @@ describe('adnuntiusBidAdapter', function () {
       expect(request[0].url).to.equal(ENDPOINT_URL_VIDEO);
     });
 
-    it('should pass segments if available in config', function () {
+    it('should pass segments if available in config and merge from targeting', function () {
       const ortb2 = {
         user: {
           data: [{
@@ -580,10 +580,16 @@ describe('adnuntiusBidAdapter', function () {
         }
       };
 
+      bidderRequests[0].params.targeting = {
+        segments: ['merge-this', 'and-this']
+      };
+
       const request = config.runWithBidder('adnuntius', () => spec.buildRequests(bidderRequests, { ortb2 }));
       expect(request.length).to.equal(1);
       expect(request[0]).to.have.property('url')
-      expect(request[0].url).to.equal(ENDPOINT_URL_SEGMENTS);
+      expect(request[0].url).to.equal(ENDPOINT_URL_SEGMENTS.replace('segment3', 'segment3,merge-this,and-this'));
+
+      delete bidderRequests[0].params.targeting;
     });
 
     it('should pass site data ext as key values to ad server', function () {
@@ -592,20 +598,28 @@ describe('adnuntiusBidAdapter', function () {
           ext: {
             data: {
               '12345': 'true',
-              '45678': 'true'
+              '45678': 'true',
+              '9090': 'should-be-overwritten'
             }
           }
         }
       };
-
+      bidderRequests[0].params.targeting = {
+        kv: {
+          'merge': ['this'],
+          '9090': ['take it over']
+        }
+      };
       const request = config.runWithBidder('adnuntius', () => spec.buildRequests(bidderRequests, { ortb2 }));
       expect(request.length).to.equal(1);
       expect(request[0]).to.have.property('url')
       const data = JSON.parse(request[0].data);
-      expect(data.adUnits[0].kv).to.have.property('12345');
       expect(data.adUnits[0].kv['12345']).to.equal('true');
-      expect(data.adUnits[0].kv).to.have.property('45678');
       expect(data.adUnits[0].kv['45678']).to.equal('true');
+      expect(data.adUnits[0].kv['9090'][0]).to.equal('take it over');
+      expect(data.adUnits[0].kv['merge'][0]).to.equal('this');
+
+      delete bidderRequests[0].params.targeting;
     });
 
     it('should skip passing site data ext if missing', function () {