diff --git a/modules/greenbidsAnalyticsAdapter.js b/modules/greenbidsAnalyticsAdapter.js
index 9b23dba01b9..f60dee99efe 100644
--- a/modules/greenbidsAnalyticsAdapter.js
+++ b/modules/greenbidsAnalyticsAdapter.js
@@ -27,18 +27,24 @@ export const BIDDER_STATUS = {
 
 const analyticsOptions = {};
 
-export const isSampled = function(greenbidsId, samplingRate) {
+export const isSampled = function(greenbidsId, samplingRate, exploratorySamplingSplit) {
   if (samplingRate < 0 || samplingRate > 1) {
     logWarn('Sampling rate must be between 0 and 1');
     return true;
   }
+  const exploratorySamplingRate = samplingRate * exploratorySamplingSplit;
+  const throttledSamplingRate = samplingRate * (1.0 - exploratorySamplingSplit);
   const hashInt = parseInt(greenbidsId.slice(-4), 16);
-  return hashInt < samplingRate * (0xFFFF + 1);
+  const isPrimarySampled = hashInt < exploratorySamplingRate * (0xFFFF + 1);
+  if (isPrimarySampled) return true;
+  const isExtraSampled = hashInt >= (1 - throttledSamplingRate) * (0xFFFF + 1);
+  return isExtraSampled;
 }
 
 export const greenbidsAnalyticsAdapter = Object.assign(adapter({ANALYTICS_SERVER, analyticsType}), {
 
   cachedAuctions: {},
+  exploratorySamplingSplit: 0.9,
 
   initConfig(config) {
     analyticsOptions.options = deepClone(config.options);
@@ -68,6 +74,14 @@ export const greenbidsAnalyticsAdapter = Object.assign(adapter({ANALYTICS_SERVER
       analyticsOptions.options.greenbidsSampling = 1;
     }
 
+    /**
+     *  Add optional debug parameter to override exploratorySamplingSplit
+     */
+    if (typeof analyticsOptions.options.exploratorySamplingSplit === 'number') {
+      logInfo('Greenbids Analytics: Overriding "exploratorySamplingSplit".');
+      this.exploratorySamplingSplit = analyticsOptions.options.exploratorySamplingSplit;
+    }
+
     analyticsOptions.pbuid = config.options.pbuid
     analyticsOptions.server = ANALYTICS_SERVER;
 
@@ -172,7 +186,7 @@ export const greenbidsAnalyticsAdapter = Object.assign(adapter({ANALYTICS_SERVER
       logInfo("Couldn't find Greenbids RTD info, assuming analytics only");
       cachedAuction.greenbidsId = generateUUID();
     }
-    cachedAuction.isSampled = isSampled(cachedAuction.greenbidsId, analyticsOptions.options.greenbidsSampling);
+    cachedAuction.isSampled = isSampled(cachedAuction.greenbidsId, analyticsOptions.options.greenbidsSampling, this.exploratorySamplingSplit);
   },
   handleAuctionEnd(auctionEndArgs) {
     const cachedAuction = this.getCachedAuction(auctionEndArgs.auctionId);
diff --git a/test/spec/modules/greenbidsAnalyticsAdapter_spec.js b/test/spec/modules/greenbidsAnalyticsAdapter_spec.js
index 30361ca5661..7b68b0dea46 100644
--- a/test/spec/modules/greenbidsAnalyticsAdapter_spec.js
+++ b/test/spec/modules/greenbidsAnalyticsAdapter_spec.js
@@ -404,16 +404,24 @@ describe('Greenbids Prebid AnalyticsAdapter Testing', function () {
 
   describe('isSampled', function() {
     it('should return true for invalid sampling rates', function() {
-      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', -1)).to.be.true;
-      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 1.2)).to.be.true;
+      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', -1, 0.0)).to.be.true;
+      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 1.2, 0.0)).to.be.true;
     });
 
     it('should return determinist falsevalue for valid sampling rate given the predifined id and rate', function() {
-      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 0.0001)).to.be.false;
+      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 0.0001, 0.0)).to.be.false;
     });
 
     it('should return determinist true value for valid sampling rate given the predifined id and rate', function() {
-      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 0.9999)).to.be.true;
+      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 0.9999, 0.0)).to.be.true;
+    });
+
+    it('should return determinist true value for valid sampling rate given the predifined id and rate when we split to non exploration first', function() {
+      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 0.9999, 0.0, 1.0)).to.be.true;
+    });
+
+    it('should return determinist false value for valid sampling rate given the predifined id and rate when we split to non exploration first', function() {
+      expect(isSampled('ce1f3692-632c-4cfd-9e40-0c2ad625ec56', 0.0001, 0.0, 1.0)).to.be.false;
     });
   });
 });