diff --git a/modules/adgenerationBidAdapter.js b/modules/adgenerationBidAdapter.js
index 1e00485a6d9..77b6acbf0e0 100644
--- a/modules/adgenerationBidAdapter.js
+++ b/modules/adgenerationBidAdapter.js
@@ -1,7 +1,7 @@
 import * as utils from '../src/utils';
 import {registerBidder} from '../src/adapters/bidderFactory';
 import {BANNER, NATIVE} from '../src/mediaTypes';
-import { config } from '../src/config';
+import {config} from '../src/config';
 const ADG_BIDDER_CODE = 'adgeneration';
 
 export const spec = {
@@ -156,6 +156,9 @@ function createNativeAd(body) {
         case 6:
           native.cta = assets[i].data.value;
           break;
+        case 502:
+          native.privacyLink = encodeURIComponent(assets[i].data.value);
+          break;
       }
     }
     native.clickUrl = body.native_ad.link.url;
diff --git a/modules/adgenerationBidAdapter.md b/modules/adgenerationBidAdapter.md
index 7d8281be9b2..7dfc301e657 100644
--- a/modules/adgenerationBidAdapter.md
+++ b/modules/adgenerationBidAdapter.md
@@ -52,7 +52,10 @@ var adUnits = [
                   },
                   icon: {
                     required: true
-                  }
+                  },
+                  privacyLink: {
+                    required: true
+                  },
                 },
               },
               bids: [
diff --git a/test/spec/modules/adgenerationBidAdapter_spec.js b/test/spec/modules/adgenerationBidAdapter_spec.js
index a2c8125850a..28bccd7844e 100644
--- a/test/spec/modules/adgenerationBidAdapter_spec.js
+++ b/test/spec/modules/adgenerationBidAdapter_spec.js
@@ -238,7 +238,7 @@ describe('AdgenerationAdapter', function () {
             {
               data: {
                 label: 'optout_url',
-                value: 'https://supership.jp/optout/'
+                value: 'https://supership.jp/optout/#'
               },
               id: 502
             },
@@ -350,6 +350,7 @@ describe('AdgenerationAdapter', function () {
           sponsoredBy: 'Sponsored',
           body: 'Description',
           cta: 'CTA',
+          privacyLink: 'https://supership.jp/optout/#',
           clickUrl: 'https://supership.jp',
           clickTrackers: ['https://s3-ap-northeast-1.amazonaws.com/adg-dummy-dsp/1x1_clicktracker_access.gif'],
           impressionTrackers: ['https://s3-ap-northeast-1.amazonaws.com/adg-dummy-dsp/1x1.gif']
@@ -396,6 +397,7 @@ describe('AdgenerationAdapter', function () {
       expect(result.native.sponsoredBy).to.equal(bidResponses.native.native.sponsoredBy);
       expect(result.native.body).to.equal(bidResponses.native.native.body);
       expect(result.native.cta).to.equal(bidResponses.native.native.cta);
+      expect(decodeURIComponent(result.native.privacyLink)).to.equal(bidResponses.native.native.privacyLink);
       expect(result.native.clickUrl).to.equal(bidResponses.native.native.clickUrl);
       expect(result.native.impressionTrackers[0]).to.equal(bidResponses.native.native.impressionTrackers[0]);
       expect(result.native.clickTrackers[0]).to.equal(bidResponses.native.native.clickTrackers[0]);