Price Floors module rejects valid bids ?

[matthieularere-msq]

Type of issue

bug

Description

In prebid's console log lines I can see bid which are rejected by the price floor module but as far as I understand they are valid bids. For example see attached screenshot, where floorValue 0.25 is set in currency EUR, a 0.2886 USD bid is received, converted to 0.2761 EUR but is rejected.

Steps to reproduce

I noticed this behavior on this page https://www.marmiton.org/?pbjs_debug=true after a few refreshs.

Is there something I missed with the reason why this bid was rejected ?

Thanks.

[dgirardi]

I do not see a screenshot in the OP - it would help to get an example of a bid you believe should not have been rejected together with your prebid configuration.

Trying on that website I saw this - does it qualify?

in that particular case the cpmAfterAdjustments is below the 0.25 floor. You have some adjustment logic but from my end it's not obvious how it works:

You should be able to set floors on unadjusted CPMs with the enforcement.bidAdjustment config option for the priceFloors module.

[jlquaccia]

Starting to look into and work on this ticket today

[matthieularere-msq]

Hi @dgirardi indeed that an example of rejected bids I see and where I don't understand why they are considering their cpm is higher than the floor value.

[dgirardi]

@matthieularere-msq because the CPM is being adjusted lower by your (or your colleagues') bidderSettings.standard.bidCpmAdjustment.

[matthieularere-msq]

Should the cpm value already reflect the cpm after adjustment in contrast with originalCpm ?

[dgirardi]

Indeed it should - and I missed that - it looks like it may be adjusted twice. Looking into this.

[dgirardi]

So, there are some quirks that make it confusing - but I believe the likely explanation is still that bidCpmAdjustment is the cause. To confirm it would help to capture network activity and check what the actual original CPM is for one of these bids.

The logic works like this: when a bid comes back from the backend, first it's passed through the currency module (priority 100), then the floors module (priority 50). At the end, just before it gets finally added to the auction, bidCpmAdjustment runs.

I believe what happens is:

• The currency module converts cpm from USD to EUR and also sets originalCpm;
• The floors module picks the EUR value, runs it through bidCpmAdjustment (because the "real" run has not happened yet), compares it to the floor and sees that it's lower, so it rejects the bid;
• The final "bidCpmAdjustment" never runs - because the bid has been excluded at this point.

So the cpm and originalCpm you see logged are those set after currency conversion, but before CPM adjustment.

I'll see if I can get another one of those bids from the website in the OP to conclusively say this is the case - if it is, I don't think it's great, but I'm not sure how to "fix" it - my instinct is that a single originalCpm does not work well with multiple adjustment steps, but it's going to be hard to redesign.

[patmmccann]

@robertrmartinez could you weigh in? Do you think this can be addressed straightforwardly?

[dgirardi]

Here's the confirmation - this is a problem about the meaning of cpm / originalCpm rather than price floors.
This bid:

Corresponds to this response from Adagio:

{
  "id": "904981a1-3fc3-43de-8e93-33dfe418d28b",
  "bids": [
    {
      "requestId": "20dcc4233181c8e",
      "creativeId": "392890663",
      "cpm": 1.25314785,
      "currency": "USD",
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allowtransparency=\"true\" name=\"synciframe\"\u003e\u003c/iframe\u003e\u003ciframe width=\"0\" scrolling=\"no\" height=\"0\" frameborder=\"0\" src=\"https://aktrack.pubmatic.com/AdServer/AdDisplayTrackerServlet?operId=1\u0026pubId=159110\u0026siteId=666888\u0026adId=3192883\u0026adType=10\u0026adServerId=243\u0026kefact=1.628522\u0026kaxefact=1.628522\u0026kadNetFrequecy=0\u0026kadwidth=970\u0026kadheight=250\u0026kadsizeid=32\u0026kltstamp=1655476159\u0026indirectAdId=0\u0026adServerOptimizerId=2\u0026ranreq=0.1\u0026kpbmtpfact=1.744845\u0026dcId=1\u0026tldId=0\u0026passback=0\u0026svr=BID77459U\u0026adsver=_3183238267\u0026adsabzcid=0\u0026cls=BID\u0026ekefact=v4-sYp7JAABDXW5CKnY4dM4r4VMrXFqckyiGI1YvjpwUr8_S\u0026ekaxefact=v4-sYrfJAACSI2fXJV651g6OElzkVMTs0hvRikGflYSlKpri\u0026ekpbmtpfact=v4-sYsnJAADquaksOGtXMCX0cCgwOxsHRLjmfEXuK2d8Te3m\u0026enpp=v4-sYuDJAAA_U3h8MeiCsMnD6xOaPT6N73myFnldaB_Pfu5-\u0026pfi=1\u0026domId=8566818333696122961\u0026dc=SFO2\u0026pubBuyId=20367\u0026crID=392890663\u0026lpu=americanexpress.com\u0026ucrid=3474992258959111314\u0026campaignId=22987\u0026creativeId=0\u0026pctr=0.000000\u0026wDSPByrId=2617933\u0026wDspId=80\u0026wbId=3\u0026wrId=0\u0026wAdvID=746848\u0026wDspCampId=22856574\u0026isRTB=1\u0026rtbId=1978E84C-F587-480C-B4BE-3CB92C3DBC47\u0026imprId=6C283AA1-5EE3-4B9C-806F-E76ADA036EDA\u0026oid=6C283AA1-5EE3-4B9C-806F-E76ADA036EDA\u0026country=US\u0026carrierid=387\u0026cntryId=232\u0026domain=marmiton.org\u0026sec=1\u0026pmc=1\u0026pAuSt=2\u0026wops=0\u0026sURL=marmiton.org\u0026BrID=5\u0026oiabdvt=2\" style=\"position:absolute;top:-15000px;left:-15000px\" vspace=\"0\" hspace=\"0\" marginwidth=\"0\" marginheight=\"0\" allowtransparency=\"true\" name=\"pbeacon\"\u003e\u003c/iframe\u003e\u003c/span\u003e \u003c!-- PubMatic Ad Ends --\u003e\u003cimg width=\"0\" height=\"0\" border=\"0\" alt=\"\" style=\"display: none;\" src=\"https://c.4dex.io/imp.gif?adu_code=pegasus_placeholder_banner_atf\u0026auction_id=a41fe775-0f14-4ed9-91db-94a53355f95e\u0026bid_id=6C283AA1-5EE3-4B9C-806F-E76ADA036EDA\u0026bidder=pubmatic\u0026breq_id=894eb09c-5ace-4c0a-a01a-4f4480e19658\u0026browser=chrome\u0026buid=1\u0026buids=3310\u0026category=\u0026cpm=1.46567\u0026crea_id=392890663\u0026ctry=USA\u0026curr=USD\u0026deal_id=\u0026dvc=2\u0026environment=desktop\u0026h=250\u0026lzy=0\u0026mt=ban\u0026net_cpm=1.25314785\u0026org_id=1110\u0026os=linux\u0026partid=2022061714\u0026pgtyp=\u0026plcmt=banner_atf\u0026pn=1\u0026pub_id=10308\u0026pv_id=38e96607-9b56-4a86-9c4c-9f88d5ea87e9\u0026rpmadc_smpl=1\u0026rule_id=1145\u0026seattyp=shared\u0026site=marmiton-org\u0026sspv=4.3.0-gcp-las\u0026subcategory=\u0026tiv=16\u0026url=https%3A%2F%2Fwww.marmiton.org%2F%3Fpbjs_debug%3Dtrue\u0026vr=0.5\u0026w=970\" /\u003e",
      "width": 970,
      "height": 250,
      "ttl": 30,
      "netRevenue": true,
      "adUnitCode": "pegasus_placeholder_banner_atf",
      "lz": false,
      "bidder": "",
      "aDomain": [
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      ],
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          "americanexpress.com"
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        "networkId": 80
      },
      "mediaType": "banner"
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  ],
  "data": {
    "user_syncs": [
      {
        "html": "\u003ciframe id='adg-0-sync' height='0' width='0' marginwidth='0' marginheight='0' scrolling='no' frameborder='0' src='https://secure-assets.rubiconproject.com/utils/xapi/multi-sync.html?p=onfocus\u0026endpoint=us-west' style='border: 0px; display: none;'\u003e\u003c/iframe\u003e"
      }
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    "adagiojs": {
      "sampling": {
        "avw": 0
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}

As you can see:

• originalCpm matches the response from Adagio
• cpm == originalCpm * conversionRate (1.2049 = 1.25314785 * 0.9615384615384615)
• floorData.cpmAfterAdjustments is below the floor (0.93 < 1)
• cpmAfterAdjustments matches your bidCpmAdjustment:
  

[dgirardi]

Would it help if we added a sort of history log for changes to the CPM? Let's say a "normal" (non-rejected) bid contained something like:

{
  ...
  cpmAdjustments: [
     {
        reason: "currency",
        from: {
            currency: 'USD',
            cpm: 1.2
        },
        to: {
            currency: 'EUR',
            cpm: 1
        }
     },
     {
        reason: "bidCpmAdjustment",
        from: {
            currency: 'EUR',
            cpm: 1
        },
        to: {
            currency: 'EUR',
            cpm: 0.8
        },
     }
  ]
}

then this case would only contain the first and it should clear up confusion. (although, I'd still be wondering why my bidCpmAdjustment didn't run...)

[jlquaccia]

Agree with @dgirardi. From what I can gather about all of this (and from looking through the prebid docs), it seems as though the expected behavior is occurring (I think). However, I suppose the timeline of the cpm value adjustments could possibly be made a bit more transparent as mentioned above.

[robertrmartinez]

So what is the Action Item here?

[patmmccann]

perhaps we just need more explicit logging of rejected bids?

[robertrmartinez]

In my initial P.O.C of this I actually was just going to add a new event called BID_REJECTED that the price floors module would emit.

I decided not to do it for some reason, but I think this is probably the right thing to do now.

Maybe in the case of a BID_REJECTED there should NOT be a BID_RESPONSE event and vice versa.

But that might be a breaking change, so maybe for now we can just add in this new BID_REJECTED event to help?

[dgirardi]

@robertrmartinez for this issue specifically, I don't think an a different event would have helped - I think; the log message would have beeen the same, showing the rejected bid with a half-adjusted cpm (I believe it would have looked the same in a rejection event, unless we want to open pandora's box and try to process those together with "real" bids?)
#8655 might be enough to clarify that the rejected bid was indeed below the floor.

[robertrmartinez]

Ah ok makes sense!