diff --git a/modules/zeta_global_sspBidAdapter.js b/modules/zeta_global_sspBidAdapter.js
index db31791d86f..0c5db541286 100644
--- a/modules/zeta_global_sspBidAdapter.js
+++ b/modules/zeta_global_sspBidAdapter.js
@@ -163,6 +163,7 @@ export const spec = {
     }
 
     provideEids(validBidRequests[0], payload);
+    provideSegments(bidderRequest, payload);
     const url = params.sid ? ENDPOINT_URL.concat('?sid=', params.sid) : ENDPOINT_URL;
     return {
       method: 'POST',
@@ -335,6 +336,25 @@ function provideEids(request, payload) {
   }
 }
 
+function provideSegments(bidderRequest, payload) {
+  const data = bidderRequest.ortb2?.user?.data;
+  if (isArray(data)) {
+    const segments = data.filter(d => d?.segment).map(d => d.segment).filter(s => isArray(s)).flatMap(s => s).filter(s => s?.id);
+    if (segments.length > 0) {
+      if (!payload.user) {
+        payload.user = {};
+      }
+      if (!isArray(payload.user.data)) {
+        payload.user.data = [];
+      }
+      const payloadData = {
+        segment: segments
+      };
+      payload.user.data.push(payloadData);
+    }
+  }
+}
+
 function provideMediaType(zetaBid, bid, bidRequest) {
   if (zetaBid.ext && zetaBid.ext.prebid && zetaBid.ext.prebid.type) {
     bid.mediaType = zetaBid.ext.prebid.type === VIDEO ? VIDEO : BANNER;
diff --git a/test/spec/modules/zeta_global_sspBidAdapter_spec.js b/test/spec/modules/zeta_global_sspBidAdapter_spec.js
index d4fe28eff90..9ef97019a98 100644
--- a/test/spec/modules/zeta_global_sspBidAdapter_spec.js
+++ b/test/spec/modules/zeta_global_sspBidAdapter_spec.js
@@ -124,7 +124,24 @@ describe('Zeta Ssp Bid Adapter', function () {
     uspConsent: 'someCCPAString',
     params: params,
     userIdAsEids: eids,
-    timeout: 500
+    timeout: 500,
+    ortb2: {
+      user: {
+        data: [
+          {
+            ext: {
+              segtax: 600,
+              segclass: 'classifier_v1'
+            },
+            segment: [
+              { id: '3' },
+              { id: '44' },
+              { id: '59' }
+            ]
+          }
+        ]
+      }
+    }
   }];
 
   const bannerWithFewSizesRequest = [{
@@ -606,4 +623,13 @@ describe('Zeta Ssp Bid Adapter', function () {
     expect(bidResponse[0].ad).to.eql(zetaResponse.body.seatbid[0].bid[0].adm);
     expect(bidResponse[0].vastXml).to.be.undefined;
   });
+
+  it('Test provide segments into the request', function () {
+    const request = spec.buildRequests(bannerRequest, bannerRequest[0]);
+    const payload = JSON.parse(request.data);
+    expect(payload.user.data[0].segment.length).to.eql(3);
+    expect(payload.user.data[0].segment[0].id).to.eql('3');
+    expect(payload.user.data[0].segment[1].id).to.eql('44');
+    expect(payload.user.data[0].segment[2].id).to.eql('59');
+  });
 });