diff --git a/deployment/deployment-grpc-v2/02-contour.yaml b/deployment/deployment-grpc-v2/02-contour.yaml
index f28d36430c6..788558103c6 100644
--- a/deployment/deployment-grpc-v2/02-contour.yaml
+++ b/deployment/deployment-grpc-v2/02-contour.yaml
@@ -26,13 +26,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/deployment-json-v1/02-contour.yaml b/deployment/deployment-json-v1/02-contour.yaml
index 746888eae7e..202958414f1 100644
--- a/deployment/deployment-json-v1/02-contour.yaml
+++ b/deployment/deployment-json-v1/02-contour.yaml
@@ -26,13 +26,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/ds-hostnet/02-contour.yaml b/deployment/ds-hostnet/02-contour.yaml
index 72d18c551d7..8e8ad6eb9a6 100644
--- a/deployment/ds-hostnet/02-contour.yaml
+++ b/deployment/ds-hostnet/02-contour.yaml
@@ -28,7 +28,7 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         ports:
         - containerPort: 8000
@@ -37,7 +37,7 @@ spec:
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/ds-json-v1/02-contour.yaml b/deployment/ds-json-v1/02-contour.yaml
index 2ab3ec73ccb..2cd89e2f37a 100644
--- a/deployment/ds-json-v1/02-contour.yaml
+++ b/deployment/ds-json-v1/02-contour.yaml
@@ -27,13 +27,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/render/daemonset-norbac.yaml b/deployment/render/daemonset-norbac.yaml
index 7bd5c4131fe..c15cd83dc69 100644
--- a/deployment/render/daemonset-norbac.yaml
+++ b/deployment/render/daemonset-norbac.yaml
@@ -41,13 +41,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/render/daemonset-rbac.yaml b/deployment/render/daemonset-rbac.yaml
index 8ad8c9493aa..7d7df9a38e9 100644
--- a/deployment/render/daemonset-rbac.yaml
+++ b/deployment/render/daemonset-rbac.yaml
@@ -41,13 +41,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/render/deployment-norbac.yaml b/deployment/render/deployment-norbac.yaml
index ab11c6d6bd3..c74787ec013 100644
--- a/deployment/render/deployment-norbac.yaml
+++ b/deployment/render/deployment-norbac.yaml
@@ -40,13 +40,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]
diff --git a/deployment/render/deployment-rbac.yaml b/deployment/render/deployment-rbac.yaml
index 95ea220bed2..d731a91a097 100644
--- a/deployment/render/deployment-rbac.yaml
+++ b/deployment/render/deployment-rbac.yaml
@@ -40,13 +40,13 @@ spec:
         volumeMounts:
         - name: contour-config
           mountPath: /config
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: contour
         command: ["contour"]
         args: ["serve", "--incluster"]
       initContainers:
-      - image: gcr.io/heptio-images/contour:master
+      - image: gcr.io/heptio-images/contour:v0.2.0
         imagePullPolicy: Always
         name: envoy-initconfig
         command: ["contour"]