diff --git a/.pre-commit-config.yaml b/.pre-commit-config.yaml
index 20a85438c5a..6fc1986c971 100644
--- a/.pre-commit-config.yaml
+++ b/.pre-commit-config.yaml
@@ -47,7 +47,7 @@ repos:
     additional_dependencies: [
         'keyring==23.0.1',
         'nox==2021.6.12',
-        'pytest==7.1.1',
+        'pytest',
         'types-docutils==0.18.3',
         'types-setuptools==57.4.14',
         'types-freezegun==1.1.9',
diff --git a/docs/html/topics/authentication.md b/docs/html/topics/authentication.md
index 981aab5abd7..7381af73a98 100644
--- a/docs/html/topics/authentication.md
+++ b/docs/html/topics/authentication.md
@@ -74,6 +74,25 @@ $ echo "your-password" | keyring set pypi.company.com your-username
 $ pip install your-package --index-url https://pypi.company.com/
 ```
 
+Pip is conservative and does not query keyring at all when `--no-input` is used
+because the keyring might require user interaction such as prompting the user
+on the console. You can force keyring usage by passing `--force-keyring` or one
+of the following:
+
+```bash
+# possibly with --user, --global or --site
+$ pip config set global.force-keyring true
+# or
+$ export PIP_FORCE_KEYRING=1
+```
+
+```{warning}
+Be careful when doing this since it could cause tools such as Pipx and Pipenv
+to appear to hang. They show their own progress indicator while hiding output
+from the subprocess in which they run Pip. You won't know whether the keyring
+backend is waiting the user input or not in such situations.
+```
+
 Note that `keyring` (the Python package) needs to be installed separately from
 pip. This can create a bootstrapping issue if you need the credentials stored in
 the keyring to download and install keyring.
diff --git a/news/11020.feature.rst b/news/11020.feature.rst
new file mode 100644
index 00000000000..87baa973104
--- /dev/null
+++ b/news/11020.feature.rst
@@ -0,0 +1,3 @@
+Add ``--force-keyring`` flag which allows ``keyring`` lookups in combination
+with ``--no-input``. See the Authentication page in the documentation for
+more info.
diff --git a/src/pip/_internal/cli/cmdoptions.py b/src/pip/_internal/cli/cmdoptions.py
index 661c489c73e..1e0f7396229 100644
--- a/src/pip/_internal/cli/cmdoptions.py
+++ b/src/pip/_internal/cli/cmdoptions.py
@@ -244,6 +244,19 @@ class PipOption(Option):
     help="Disable prompting for input.",
 )
 
+force_keyring: Callable[..., Option] = partial(
+    Option,
+    "--force-keyring",
+    dest="force_keyring",
+    action="store_true",
+    default=False,
+    help=(
+        "Always query the keyring, regardless of pip's --no-input option. Note"
+        " that this may cause problems if the keyring expects to be able to"
+        " prompt the user interactively and no interactive user is available."
+    ),
+)
+
 proxy: Callable[..., Option] = partial(
     Option,
     "--proxy",
@@ -1019,6 +1032,7 @@ def check_list_path_option(options: Values) -> None:
         quiet,
         log,
         no_input,
+        force_keyring,
         proxy,
         retries,
         timeout,
diff --git a/src/pip/_internal/cli/req_command.py b/src/pip/_internal/cli/req_command.py
index 1044809f040..4bbbed9d312 100644
--- a/src/pip/_internal/cli/req_command.py
+++ b/src/pip/_internal/cli/req_command.py
@@ -151,6 +151,10 @@ def _build_session(
 
         # Determine if we can prompt the user for authentication or not
         session.auth.prompting = not options.no_input
+        # We won't use keyring when --no-input is passed unless
+        # --force-keyring is passed as well because it might require
+        # user interaction
+        session.auth.use_keyring = session.auth.prompting or options.force_keyring
 
         return session
 
diff --git a/src/pip/_internal/network/auth.py b/src/pip/_internal/network/auth.py
index 68b5a5f45be..777074fe076 100644
--- a/src/pip/_internal/network/auth.py
+++ b/src/pip/_internal/network/auth.py
@@ -128,7 +128,7 @@ def _get_password(self, service_name: str, username: str) -> Optional[str]:
         )
         if res.returncode:
             return None
-        return res.stdout.decode("utf-8").strip("\n")
+        return res.stdout.decode("utf-8").strip(os.linesep)
 
     def _set_password(self, service_name: str, username: str, password: str) -> None:
         """Mirror the implementation of keyring.set_password using cli"""
@@ -136,7 +136,7 @@ def _set_password(self, service_name: str, username: str, password: str) -> None
             return None
 
         cmd = [self.keyring, "set", service_name, username]
-        input_ = password.encode("utf-8") + b"\n"
+        input_ = (password + os.linesep).encode("utf-8")
         env = os.environ.copy()
         env["PYTHONIOENCODING"] = "utf-8"
         res = subprocess.run(cmd, input=input_, env=env)
@@ -190,10 +190,14 @@ def get_keyring_auth(url: Optional[str], username: Optional[str]) -> Optional[Au
 
 class MultiDomainBasicAuth(AuthBase):
     def __init__(
-        self, prompting: bool = True, index_urls: Optional[List[str]] = None
+        self,
+        prompting: bool = True,
+        index_urls: Optional[List[str]] = None,
+        use_keyring: bool = True,
     ) -> None:
         self.prompting = prompting
         self.index_urls = index_urls
+        self.use_keyring = use_keyring
         self.passwords: Dict[str, AuthInfo] = {}
         # When the user is prompted to enter credentials and keyring is
         # available, we will offer to save them. If the user accepts,
@@ -227,7 +231,8 @@ def _get_index_url(self, url: str) -> Optional[str]:
     def _get_new_credentials(
         self,
         original_url: str,
-        allow_netrc: bool = True,
+        *,
+        allow_netrc: bool = False,
         allow_keyring: bool = False,
     ) -> AuthInfo:
         """Find and return credentials for the specified URL."""
@@ -348,7 +353,7 @@ def __call__(self, req: Request) -> Request:
     def _prompt_for_password(
         self, netloc: str
     ) -> Tuple[Optional[str], Optional[str], bool]:
-        username = ask_input(f"User for {netloc}: ")
+        username = ask_input(f"User for {netloc}: ") if self.prompting else None
         if not username:
             return None, None, False
         auth = get_keyring_auth(netloc, username)
@@ -359,7 +364,7 @@ def _prompt_for_password(
 
     # Factored out to allow for easy patching in tests
     def _should_save_password_to_keyring(self) -> bool:
-        if get_keyring_provider() is None:
+        if not self.prompting or get_keyring_provider() is None:
             return False
         return ask("Save credentials to keyring [y/N]: ", ["y", "n"]) == "y"
 
@@ -369,19 +374,22 @@ def handle_401(self, resp: Response, **kwargs: Any) -> Response:
         if resp.status_code != 401:
             return resp
 
+        username, password = None, None
+
+        # Query the keyring for credentials:
+        if self.use_keyring:
+            username, password = self._get_new_credentials(
+                resp.url,
+                allow_netrc=False,
+                allow_keyring=True,
+            )
+
         # We are not able to prompt the user so simply return the response
-        if not self.prompting:
+        if not self.prompting and not username and not password:
             return resp
 
         parsed = urllib.parse.urlparse(resp.url)
 
-        # Query the keyring for credentials:
-        username, password = self._get_new_credentials(
-            resp.url,
-            allow_netrc=False,
-            allow_keyring=True,
-        )
-
         # Prompt the user for a new username and password
         save = False
         if not username and not password:
diff --git a/tests/functional/test_install_config.py b/tests/functional/test_install_config.py
index 99e59b97b18..b47b50274e7 100644
--- a/tests/functional/test_install_config.py
+++ b/tests/functional/test_install_config.py
@@ -3,6 +3,7 @@
 import sys
 import tempfile
 import textwrap
+import typing
 
 import pytest
 
@@ -361,16 +362,54 @@ def test_do_not_prompt_for_authentication(
     assert "ERROR: HTTP error 401" in result.stderr
 
 
+@pytest.fixture(params=(True, False), ids=("auth_needed", "auth_not_needed"))
+def auth_needed(request: pytest.FixtureRequest) -> bool:
+    return request.param
+
+
+@pytest.fixture(
+    params=(
+        (False, False, False),
+        (False, True, False),
+        (True, True, False),
+        (True, False, True),
+    ),
+    ids=(
+        "default-default",
+        "default-force_keyring",
+        "no_input-force_keyring",
+        "no_input-default",
+    ),
+)
+def flags(request: pytest.FixtureRequest, auth_needed: bool) -> typing.List[str]:
+    (
+        no_input,
+        force_keyring,
+        xfail,
+    ) = request.param
+
+    flags = []
+    if no_input:
+        flags.append("--no-input")
+    if force_keyring:
+        flags.append(
+            "--force-keyring",
+        )
+    if auth_needed and xfail:
+        request.applymarker(pytest.mark.xfail())
+    return flags
+
+
 @pytest.mark.skipif(
     sys.platform == "linux" and sys.version_info < (3, 8),
     reason="Custom SSL certification not running well in CI",
 )
-@pytest.mark.parametrize("auth_needed", (True, False))
 def test_prompt_for_keyring_if_needed(
     script: PipTestEnvironment,
     data: TestData,
     cert_factory: CertFactory,
     auth_needed: bool,
+    flags: typing.List[str],
 ) -> None:
     """Test behaviour while installing from a index url
     requiring authentication and keyring is possible.
@@ -421,6 +460,7 @@ def get_credential(url, username):
             cert_path,
             "--client-cert",
             cert_path,
+            *flags,
             "simple",
         )
 
diff --git a/tests/unit/test_network_auth.py b/tests/unit/test_network_auth.py
index 625a20a48f5..5e9e325a15f 100644
--- a/tests/unit/test_network_auth.py
+++ b/tests/unit/test_network_auth.py
@@ -1,4 +1,5 @@
 import functools
+import os
 import sys
 from typing import Any, Dict, Iterable, List, Optional, Tuple
 
@@ -360,7 +361,7 @@ def __call__(
                 self.returncode = 1
             else:
                 # Passwords are returned encoded with a newline appended
-                self.stdout = password.encode("utf-8") + b"\n"
+                self.stdout = (password + os.linesep).encode("utf-8")
 
         if cmd[1] == "set":
             assert stdin is None
@@ -369,7 +370,7 @@ def __call__(
             assert input is not None
 
             # Input from stdin is encoded
-            self.set_password(cmd[2], cmd[3], input.decode("utf-8").strip("\n"))
+            self.set_password(cmd[2], cmd[3], input.decode("utf-8").strip(os.linesep))
 
         return self