diff --git a/tests/unit/forklift/test_legacy.py b/tests/unit/forklift/test_legacy.py
index 1cad152cb1ea..2c5b3add05bd 100644
--- a/tests/unit/forklift/test_legacy.py
+++ b/tests/unit/forklift/test_legacy.py
@@ -3091,6 +3091,7 @@ def test_upload_succeeds_creates_release(
         ]
         assert set(release.requires_dist) == {"foo", "bar (>1.0)"}
         assert set(release.project_urls) == {"Test, https://example.com/"}
+        assert release.project_urls_new == {"Test": "https://example.com/"}
         assert set(release.requires_external) == {"Cheese (>1.0)"}
         assert set(release.provides) == {"testing"}
         assert release.version == expected_version
diff --git a/warehouse/forklift/legacy.py b/warehouse/forklift/legacy.py
index ca4497d88c0a..9777ab4fb1ab 100644
--- a/warehouse/forklift/legacy.py
+++ b/warehouse/forklift/legacy.py
@@ -1123,6 +1123,16 @@ def file_upload(request):
                 request.db.add(missing_classifier)
                 release_classifiers.append(missing_classifier)
 
+        # Parse the Project URLs structure into a key/value dict
+        project_urls = {}
+        for urlspec in form.project_urls.data:
+            name, _, url = urlspec.partition(",")
+            name = name.strip()
+            url = url.strip()
+
+            if name and url:
+                project_urls[name] = url
+
         release = Release(
             project=project,
             _classifiers=release_classifiers,
@@ -1151,6 +1161,7 @@ def file_upload(request):
                 html=rendered or "",
                 rendered_by=readme.renderer_version(),
             ),
+            project_urls_new=project_urls,
             **{
                 k: getattr(form, k).data
                 for k in {
diff --git a/warehouse/migrations/versions/7a8c380cefa4_add_releaseurl.py b/warehouse/migrations/versions/7a8c380cefa4_add_releaseurl.py
new file mode 100644
index 000000000000..66503a14c46c
--- /dev/null
+++ b/warehouse/migrations/versions/7a8c380cefa4_add_releaseurl.py
@@ -0,0 +1,53 @@
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+# http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+"""
+add ReleaseURL
+
+Revision ID: 7a8c380cefa4
+Revises: d1c00b634ac8
+Create Date: 2022-06-10 22:02:49.522320
+"""
+
+import sqlalchemy as sa
+
+from alembic import op
+from sqlalchemy.dialects import postgresql
+
+revision = "7a8c380cefa4"
+down_revision = "d1c00b634ac8"
+
+
+def upgrade():
+    op.create_table(
+        "release_urls",
+        sa.Column(
+            "id",
+            postgresql.UUID(as_uuid=True),
+            server_default=sa.text("gen_random_uuid()"),
+            nullable=False,
+        ),
+        sa.Column("release_id", postgresql.UUID(as_uuid=True), nullable=False),
+        sa.Column("name", sa.String(length=32), nullable=False),
+        sa.Column("url", sa.Text(), nullable=False),
+        sa.ForeignKeyConstraint(
+            ["release_id"], ["releases.id"], onupdate="CASCADE", ondelete="CASCADE"
+        ),
+        sa.PrimaryKeyConstraint("id"),
+    )
+    op.create_index(
+        op.f("ix_release_urls_release_id"), "release_urls", ["release_id"], unique=False
+    )
+
+
+def downgrade():
+    op.drop_index(op.f("ix_release_urls_release_id"), table_name="release_urls")
+    op.drop_table("release_urls")
diff --git a/warehouse/packaging/models.py b/warehouse/packaging/models.py
index 9d861b27175b..b57df368b272 100644
--- a/warehouse/packaging/models.py
+++ b/warehouse/packaging/models.py
@@ -31,6 +31,7 @@
     ForeignKey,
     Index,
     Integer,
+    String,
     Table,
     Text,
     UniqueConstraint,
@@ -43,6 +44,7 @@
 from sqlalchemy.ext.declarative import declared_attr  # type: ignore
 from sqlalchemy.ext.hybrid import hybrid_property
 from sqlalchemy.orm import validates
+from sqlalchemy.orm.collections import attribute_mapped_collection
 from sqlalchemy.orm.exc import MultipleResultsFound, NoResultFound
 from sqlalchemy.sql import expression
 from trove_classifiers import sorted_classifiers
@@ -323,6 +325,21 @@ class Description(db.Model):
     rendered_by = Column(Text, nullable=False)
 
 
+class ReleaseURL(db.Model):
+
+    __tablename__ = "release_urls"
+    __repr__ = make_repr("name", "url")
+
+    release_id = Column(
+        ForeignKey("releases.id", onupdate="CASCADE", ondelete="CASCADE"),
+        nullable=False,
+        index=True,
+    )
+
+    name = Column(String(32), nullable=False)
+    url = Column(Text, nullable=False)
+
+
 class Release(db.Model):
 
     __tablename__ = "releases"
@@ -396,6 +413,18 @@ def __table_args__(cls):  # noqa
     )
     classifiers = association_proxy("_classifiers", "classifier")
 
+    _project_urls_new = orm.relationship(
+        ReleaseURL,
+        backref="release",
+        collection_class=attribute_mapped_collection("name"),
+        cascade="all, delete-orphan",
+        order_by=lambda: ReleaseURL.name.asc(),
+        passive_deletes=True,
+    )
+    project_urls_new = association_proxy(
+        "_project_urls_new", "url", creator=lambda k, v: ReleaseURL(name=k, url=v)  # type: ignore
+    )
+
     files = orm.relationship(
         "File",
         backref="release",