[v23.1.x] cluster: include a hash in the metrics reporter

[vbotbuildovich]

Backport #12671 to branch v23.1.x. Note that this issue was created as a placeholder, since the original PR's commit(s) could not be automatically cherry-picked.
Here are the commands to execute:

git checkout v23.1.x
git checkout -b vbotbuildovich/backport-12671-v23.1.x-287
git cherry-pick -x 44ee8654a199f13e0ff93a627ca7bd9eaf56be7c

git push origin vbotbuildovich/backport-12671-v23.1.x-287
gh pr create \
  --title "[v23.1.x] cluster: include a hash in the metrics reporter" \
  --base "v23.1.x" \
  --label "kind/backport" \
  --head "vbotbuildovich/backport-12671-v23.1.x-287" \
  --draft \
  --repo "redpanda-data/redpanda" \
  --reviewer "dotnwat,deniscoady" \
  --milestone "v23.1.x-next" \
  --body "Backport of PR https://github.com/redpanda-data/redpanda/pull/12671 "

[NyaliaLui]

Closed #12801