diff --git a/src/v/features/feature_table.cc b/src/v/features/feature_table.cc
index 2d4f75c48ddc..e8a0559d68ad 100644
--- a/src/v/features/feature_table.cc
+++ b/src/v/features/feature_table.cc
@@ -307,7 +307,7 @@ namespace {
 
 security::license
 make_builtin_trial_license(security::license::clock::time_point start_time) {
-    auto expiry_time = start_time + std::chrono::days{45};
+    auto expiry_time = start_time + std::chrono::days{30};
     auto expiry = std::chrono::duration_cast<std::chrono::seconds>(
       expiry_time.time_since_epoch());
 
diff --git a/tests/rptest/tests/rpk_cluster_test.py b/tests/rptest/tests/rpk_cluster_test.py
index e5bef59399ed..2003c5668110 100644
--- a/tests/rptest/tests/rpk_cluster_test.py
+++ b/tests/rptest/tests/rpk_cluster_test.py
@@ -245,7 +245,7 @@ def test_upload_and_query_cluster_license_rpk(self):
                 "Skipping test, REDPANDA_SAMPLE_LICENSE env var not found")
             return
 
-        evaluation_period = 3888000  # 45 days
+        evaluation_period = 2592000  # 30 days
         wait_until(
             lambda: self._get_license_expiry() <= evaluation_period,
             timeout_sec=10,