diff --git a/Makefile b/Makefile
index f8f4e43d7..2d178f614 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 2.0.0-snapshot
+VERSION ?= 999.0.0-snapshot
 REDUCED_VERSION ?= latest
 
 # CHANNELS define the bundle channels used in the bundle.
diff --git a/bundle/manifests/sonataflow-operator.clusterserviceversion.yaml b/bundle/manifests/sonataflow-operator.clusterserviceversion.yaml
index 65359c86e..577f07565 100644
--- a/bundle/manifests/sonataflow-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/sonataflow-operator.clusterserviceversion.yaml
@@ -127,7 +127,7 @@ metadata:
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
     repository: https://github.com/apache/incubator-kie-kogito-serverless-operator
     support: Red Hat
-  name: sonataflow-operator.v2.0.0-snapshot
+  name: sonataflow-operator.v999.0.0-snapshot
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -793,4 +793,4 @@ spec:
   minKubeVersion: 1.23.0
   provider:
     name: Red Hat
-  version: 2.0.0-snapshot
+  version: 999.0.0-snapshot
diff --git a/image.yaml b/image.yaml
index afb4e908b..cc53f31ff 100644
--- a/image.yaml
+++ b/image.yaml
@@ -11,7 +11,7 @@
       - name: org.kie.kogito.app.builder
 
 - name: kogito-serverless-operator
-  version: 2.0.0-snapshot
+  version: 999.0.0-snapshot
   from: registry.access.redhat.com/ubi9/ubi-micro:latest
   description: Runtime Image for the Operator
 
diff --git a/version/version.go b/version/version.go
index c3f8102ae..942dc66c4 100644
--- a/version/version.go
+++ b/version/version.go
@@ -25,11 +25,11 @@ import (
 
 const (
 	// Current version
-	OperatorVersion = "2.0.0-snapshot"
+	OperatorVersion = "999.0.0-snapshot"
 
 	// Should not be changed
 	snapshotSuffix = "snapshot"
-	latestVersion  = "2.0.0-snapshot"
+	latestVersion  = "999.0.0-snapshot"
 )
 
 func IsSnapshot() bool {