diff --git a/.github/workflows/main.yaml b/.github/workflows/main.yaml
index 90d015b2..6a637010 100644
--- a/.github/workflows/main.yaml
+++ b/.github/workflows/main.yaml
@@ -37,17 +37,39 @@ jobs:
           path: ./stan/
           key: ${{ runner.os }}-stan-${{ hashFiles('stan/src/stan/version.hpp') }}-v${{ env.CACHE_VERSION }}
 
+
+      - name: Set up TBB for C example
+        if: matrix.os == 'windows-latest'
+        run: |
+          Add-Content $env:GITHUB_PATH "$(pwd)/stan/lib/stan_math/lib/tbb"
+
+      - name: Build C example (Windows)
+        if: matrix.os == 'windows-latest'
+        run: |
+          cd c-example/
+          make -j4 example.exe example_static.exe example_runtime.exe
+          rm ../src/bridgestan.o ../test_models/full/*.a
+
+          echo "Dynamically linked example"
+          ./example.exe
+          echo "Statically linked example"
+          ./example_static.exe
+          echo "Runtime loading example"
+          ./example_runtime.exe ../test_models/full/full_model.so
+
       - name: Build C example (Unix)
         if: matrix.os != 'windows-latest'
         run: |
           cd c-example/
-          make example -j4
-          make example_static
-          rm ../src/bridgestan.o
-          rm ../test_models/full/full_model.a
+          make -j4 example example_static example_runtime
+          rm ../src/bridgestan.o ../test_models/full/*.a
 
+          echo "Dynamically linked example"
           ./example
+          echo "Statically linked example"
           ./example_static
+          echo "Runtime loading example"
+          ./example_runtime ../test_models/full/full_model.so
         shell: bash
 
       # we use the cache here to build the Stan models once for multiple interfaces
diff --git a/.gitignore b/.gitignore
index 464f4d7f..b4bfdf15 100644
--- a/.gitignore
+++ b/.gitignore
@@ -7,6 +7,7 @@
 *.a
 c-example/example
 c-example/example_static
+c-example/example_runtime
 *.exe
 make/local
 
diff --git a/c-example/Makefile b/c-example/Makefile
index 6db8302a..b2e81e77 100644
--- a/c-example/Makefile
+++ b/c-example/Makefile
@@ -28,3 +28,6 @@ example_static$(EXE):  example.c ../test_models/$(MODEL)/$(MODEL)_model.a
 	$(CC) -c -I ../src example.c -o example.o
 	$(LINK.cpp) -o example_static$(EXE) example.o ../test_models/$(MODEL)/$(MODEL)_model.a $(LDLIBS) $(LIBSUNDIALS) $(MPI_TARGETS) $(TBB_TARGETS)
 	$(RM) example.o
+
+example_runtime$(EXE): runtime_loading.c
+	$(CC) -I ../src runtime_loading.c -o example_runtime$(EXE) -ldl
diff --git a/c-example/README.md b/c-example/README.md
index 694ce513..3de48584 100644
--- a/c-example/README.md
+++ b/c-example/README.md
@@ -7,7 +7,9 @@ This shows how one could write a C program which calls BridgeStan.
 Any compiled language with a C foreign function interface and
 the ability to link against C libraries should be able to work similarly.
 
-## Usage with dynamic linking
+## Binding a specific model at build type
+
+### Dynamic linking
 
 It is possible to link against the same `name_model.so` object used by the other
 BridgeStan interfaces. This creates a dynamic link.
@@ -26,17 +28,20 @@ It has 1 parameters.
 
 You can change the test model by specifying `MODEL` on the command line.
 Models which require data can have a path passed in as the first argument.
+
 ```shell
 make MODEL=multi example
 ./example ../test_models/multi/multi.data.json
 ```
+
 This will output
+
 ```
 This model's name is multi_model.
 It has 10 parameters.
 ```
 
-### Notes
+#### Notes
 
 The basic steps for using with a generic BridgeStan model are
 
@@ -54,7 +59,7 @@ in the same folder as the executable, or on your `PATH`.
 On all platforms, dynamic linking requires that the original `NAME_model.so` object
 still exist when the executable is run.
 
-## Usage with static linking
+### Static linking
 
 The makefile here also shows how to create a `.a` static library using the BridgeStan
 source, and then compiling an executable which is independent of the location of the model.
@@ -70,3 +75,23 @@ Will output the same as the above. Note that some Stan libraries such as TBB
 are still dynamically linked.
 
 `MODEL` can also be used to specify which model to statically link.
+
+## Loading a model at runtime
+
+The `runtime_loading.c` file shows how to use `dlfcn.h` to load a model at runtime.
+This is useful if you want to load a model based on user input, or if you want to
+load different models in the same executable.
+
+```shell
+make example_runtime
+./example_runtime ../test_models/full/full_model.so
+```
+
+will output
+
+```
+This model's name is full_model.
+It has 1 parameters.
+```
+
+The same executable can be passed different models without recompiling.
diff --git a/c-example/runtime_loading.c b/c-example/runtime_loading.c
new file mode 100644
index 00000000..6965f908
--- /dev/null
+++ b/c-example/runtime_loading.c
@@ -0,0 +1,66 @@
+#include "bridgestan.h"
+#include <stdio.h>
+#include <dlfcn.h>
+
+#if __STDC_VERSION__ < 202000
+#define typeof __typeof__
+#endif
+
+int main(int argc, char** argv) {
+  char* lib;
+  char* data;
+
+  // require at least the library name
+  if (argc > 2) {
+    lib = argv[1];
+    data = argv[2];
+  } else if (argc > 1) {
+    lib = argv[1];
+    data = NULL;
+  } else {
+    fprintf(stderr, "Usage: %s <library> [data]\n", argv[0]);
+    return 1;
+  }
+
+  // load the shared library
+  void* handle = dlopen(lib, RTLD_LAZY);
+  if (!handle) {
+    fprintf(stderr, "Error: %s\n", dlerror());
+    return 1;
+  }
+
+  int major = *(int*)dlsym(handle, "bs_major_version");
+  int minor = *(int*)dlsym(handle, "bs_minor_version");
+  int patch = *(int*)dlsym(handle, "bs_patch_version");
+  fprintf(stderr, "Using BridgeStan version %d.%d.%d\n", major, minor, patch);
+
+  // Get function pointers. Uses C23's typeof to re-use bridgestan.h definitions.
+  // We could also write out the types and not include bridgestan.h
+  typeof(&bs_model_construct) bs_model_construct
+      = dlsym(handle, "bs_model_construct");
+  typeof(&bs_free_error_msg) bs_free_error_msg
+      = dlsym(handle, "bs_free_error_msg");
+  typeof(&bs_model_destruct) bs_model_destruct
+      = dlsym(handle, "bs_model_destruct");
+  typeof(&bs_name) bs_name = dlsym(handle, "bs_name");
+  typeof(&bs_param_num) bs_param_num = dlsym(handle, "bs_param_num");
+
+  // from here on, the code is exactly the same as example.c
+
+  // this could potentially error, and we may get information back about why.
+  char* err;
+  bs_model* model = bs_model_construct(data, 123, &err);
+  if (!model) {
+    if (err) {
+      printf("Error: %s", err);
+      bs_free_error_msg(err);
+    }
+    return 1;
+  }
+
+  printf("This model's name is %s.\n", bs_name(model));
+  printf("It has %d parameters.\n", bs_param_num(model, 0, 0));
+
+  bs_model_destruct(model);
+  return 0;
+}
diff --git a/docs/languages/c-api.rst b/docs/languages/c-api.rst
index cf7d8b8e..d1a9b411 100644
--- a/docs/languages/c-api.rst
+++ b/docs/languages/c-api.rst
@@ -13,9 +13,12 @@ BridgeStan's pre-requisites and downloaded a copy of the BridgeStan source code.
 Example Program
 ---------------
 
-An example program is provided alongside the BridgeStan source in :file:`c-example/`.
+Two example programs are provided alongside the BridgeStan source in :file:`c-example/`.
 Details for building the example can be found in :file:`c-example/Makefile`.
 
+The first assumes you wish to link a specific model into the program,
+and the second demonstrates how to load a model at runtime
+
 .. raw:: html
 
    <details>
@@ -30,6 +33,20 @@ Details for building the example can be found in :file:`c-example/Makefile`.
    </details>
 
 
+.. raw:: html
+
+   <details>
+   <summary><a>Show runtime_loading.c</a></summary>
+
+
+.. literalinclude:: ../../c-example/runtime_loading.c
+   :language: c
+
+.. raw:: html
+
+   </details>
+
+
 API Reference
 -------------