diff --git a/lib/errors.js b/lib/errors.js
index 1dbcf02a7..6bfb77f29 100644
--- a/lib/errors.js
+++ b/lib/errors.js
@@ -25,7 +25,7 @@ function foundBinariesList() {
 function missingBinaryFooter() {
   return [
     'This usually happens because your environment has changed since running `npm install`.',
-    'Run `npm rebuild node-sass` to build the binding for your current environment.',
+    'Run `npm rebuild node-sass --force` to build the binding for your current environment.',
   ].join('\n');
 }
 
diff --git a/scripts/build.js b/scripts/build.js
index ef919eed5..7bbba5ee4 100644
--- a/scripts/build.js
+++ b/scripts/build.js
@@ -93,7 +93,8 @@ function build(options) {
 function parseArgs(args) {
   var options = {
     arch: process.arch,
-    platform: process.platform
+    platform: process.platform,
+    force: process.env.npm_config_force === 'true',
   };
 
   options.args = args.filter(function(arg) {