diff --git a/README.md b/README.md
index 859ecd9..9868776 100644
--- a/README.md
+++ b/README.md
@@ -1,30 +1,30 @@
-# runenv
+# by-node-env
 
 Run package.json scripts depending on `NODE_ENV`.
 
-[![travis build](https://img.shields.io/travis/shian15810/runenv.svg)](https://travis-ci.org/shian15810/runenv)
-[![version](https://img.shields.io/npm/v/runenv.svg)](http://npm.im/runenv)
-[![downloads](https://img.shields.io/npm/dm/runenv.svg)](http://npm-stat.com/charts.html?package=runenv)
-[![MIT License](https://img.shields.io/npm/l/runenv.svg)](http://opensource.org/licenses/MIT)
+[![travis build](https://img.shields.io/travis/shian15810/by-node-env.svg)](https://travis-ci.org/shian15810/by-node-env)
+[![version](https://img.shields.io/npm/v/by-node-env.svg)](http://npm.im/by-node-env)
+[![downloads](https://img.shields.io/npm/dm/by-node-env.svg)](http://npm-stat.com/charts.html?package=by-node-env)
+[![MIT License](https://img.shields.io/npm/l/by-node-env.svg)](http://opensource.org/licenses/MIT)
 
 ## Installation
 
 Install with npm:
 
 ```sh
-npm install runenv
+npm install by-node-env
 ```
 
 Install with Yarn:
 
 ```sh
-yarn add runenv
+yarn add by-node-env
 ```
 
 ## Features
 
 - [x] Defaults `NODE_ENV` to `development`.
-- [x] Customize `process.env` runenvironment.
+- [x] Customize `process.env` by-node-environment.
 - [x] Clearer, concise scripts.
 - [x] No more Bash-scripting in `package.json`.
 - [x] Works on Linux, macOS and Windows.
@@ -37,9 +37,9 @@ yarn add runenv
 
 ```js
 {
-  // Processes spawned by `runenv` inherit environment-specific
+  // Processes spawned by `by-node-env` inherit environment-specific
   // variables, if defined.
-  "runenv": {
+  "by-node-env": {
     "production": {
       "DOCKER_USER": "my",
       "DOCKER_REPO": "project"
@@ -47,20 +47,20 @@ yarn add runenv
   },
   "scripts": {
     // If NODE_ENV is missing, defaults to "development".
-    "build": "runenv",
+    "build": "by-node-env",
 
     "build:development": "webpack -d --watch",
     "build:staging": "webpack -p",
     "build:production": "webpack -p",
 
     // Deployment won't work unless NODE_ENV=production is explicitly set.
-    "deploy": "runenv",
+    "deploy": "by-node-env",
 
     "predeploy:production": "docker build -t ${DOCKER_USER}/${DOCKER_PROJECT} .",
     "deploy:production": "docker push ${DOCKER_USER}/${DOCKER_PROJECT}",
 
     // "npm start" is _the_ command to start the server across all environments.
-    "start": "runenv",
+    "start": "by-node-env",
 
     "start:development": "npm run build:development",
 
@@ -71,7 +71,7 @@ yarn add runenv
     "start:staging": "start-cluster build/server/server.js",
 
     // Explicitly set NODE_ENV, which is helpful in CI.
-    "test": "NODE_ENV=test runenv",
+    "test": "NODE_ENV=test by-node-env",
 
     "test:test": "mocha"
   }
@@ -80,7 +80,7 @@ yarn add runenv
 
 ## Note
 
-`runenv` is essentially a clone of [`per-env`](https://www.npmjs.com/package/per-env) with some notable fixes in 1.0.0:
+`by-node-env` is essentially a clone of [`per-env`](https://www.npmjs.com/package/per-env) with some notable fixes in 1.0.0:
 
 - Windows compatibility.
 - Yarn compatibility.
diff --git a/bin/runenv b/bin/by-node-env
similarity index 88%
rename from bin/runenv
rename to bin/by-node-env
index 21b4bb0..f6fd376 100755
--- a/bin/runenv
+++ b/bin/by-node-env
@@ -12,7 +12,7 @@ var env = Object.assign(
   // Default NODE_ENV
   { NODE_ENV: NODE_ENV},
   // Override with package.json custom env variables
-  (pkg && pkg["runenv"] && pkg["runenv"][NODE_ENV]) || {},
+  (pkg && pkg["by-node-env"] && pkg["by-node-env"][NODE_ENV]) || {},
 
   // Explicit env takes precedence
   process.env
@@ -32,7 +32,7 @@ var args = [
   "run",
   script
 ].concat(
-  // Extra arguments after "runenv"
+  // Extra arguments after "by-node-env"
   process.argv.slice(2)
 );
 
diff --git a/package.json b/package.json
index b47dd7d..af99d4c 100644
--- a/package.json
+++ b/package.json
@@ -1,12 +1,12 @@
 {
-  "name": "runenv",
+  "name": "by-node-env",
   "version": "1.0.0",
   "description": "Run package.json scripts depending on NODE_ENV.",
   "bin": {
-    "runenv": "./bin/runenv"
+    "by-node-env": "./bin/by-node-env"
   },
   "scripts": {
-    "test": "NODE_ENV=development ./bin/runenv && NODE_ENV=test ./bin/runenv",
+    "test": "NODE_ENV=development ./bin/by-node-env && NODE_ENV=test ./bin/by-node-env",
     "pretest:development": "echo ${npm_lifecycle_event} ${CUSTOM_VALUE}",
     "test:development": "echo ${npm_lifecycle_event} ${CUSTOM_VALUE}",
     "posttest:development": "echo ${npm_lifecycle_event} ${CUSTOM_VALUE}",
@@ -14,14 +14,14 @@
     "test:test": "echo ${npm_lifecycle_event} ${CUSTOM_VALUE}",
     "posttest:test": "echo ${npm_lifecycle_event} ${CUSTOM_VALUE}"
   },
-  "runenv": {
+  "by-node-env": {
     "development": {
       "CUSTOM_VALUE": "dev"
     }
   },
   "repository": {
     "type": "git",
-    "url": "git+https://github.com/shian15810/runenv.git"
+    "url": "git+https://github.com/shian15810/by-node-env.git"
   },
   "keywords": [
     "build",
@@ -60,7 +60,7 @@
     "process",
     "prod",
     "production",
-    "runenv",
+    "by-node-env",
     "run",
     "script",
     "scripts",
@@ -76,9 +76,9 @@
   "author": "Chuah Chee Shian <shian15810@gmail.com>",
   "license": "MIT",
   "bugs": {
-    "url": "https://github.com/shian15810/runenv/issues"
+    "url": "https://github.com/shian15810/by-node-env/issues"
   },
-  "homepage": "https://github.com/shian15810/runenv#readme",
+  "homepage": "https://github.com/shian15810/by-node-env#readme",
   "dependencies": {
     "cross-spawn": "^6.0.5"
   }