diff --git a/src/components/blocks/hero.svelte b/src/components/blocks/hero.svelte
index a0566781..e9cddbb1 100644
--- a/src/components/blocks/hero.svelte
+++ b/src/components/blocks/hero.svelte
@@ -6,7 +6,6 @@
   import Slogan from '$components/slogan.svelte';
   import { drawerLinks } from '$lib/actions/drawer-links';
   import { VIDEO_EXTENSIONS } from '$lib/constants';
-  import { TrackingEvent } from '$lib/track';
   import { getImageAttributes } from '$lib/utils/cms';
   import { getFileExtension } from '$lib/utils/strings';
 
@@ -51,7 +50,6 @@
           ? getImageAttributes(block.showreel_cover).src
           : undefined}
         buttonTheme={block.showreel_button_theme}
-        trackEvent={{ event: TrackingEvent.HOME_REEL }}
       />
     {/if}
   </div>
diff --git a/src/components/blocks/rich-text-box.svelte b/src/components/blocks/rich-text-box.svelte
index ebeaa729..e32cb6dd 100644
--- a/src/components/blocks/rich-text-box.svelte
+++ b/src/components/blocks/rich-text-box.svelte
@@ -1,7 +1,5 @@
 <script lang="ts">
-  import { page } from '$app/stores';
   import { storyblokEditable } from '$lib/actions/storyblok-editable';
-  import { TrackingEvent, track } from '$lib/track';
   import { getAnchorFromCmsLink, getImageAttributes } from '$lib/utils/cms';
   import type { RichtextBoxStoryblok } from '$types/bloks';
   import { Button } from '@significa/svelte-ui';
@@ -39,20 +37,7 @@
       {#each block.link as { label, link }}
         {@const { href } = getAnchorFromCmsLink(link)}
         <div class="mt-4">
-          <Button
-            as="a"
-            {href}
-            on:click={() => {
-              track(TrackingEvent.CTA_CLICK, {
-                props: {
-                  to: href,
-                  path: $page.url.pathname
-                }
-              });
-            }}
-            variant="secondary"
-            arrow>{label}</Button
-          >
+          <Button as="a" {href} variant="secondary" arrow>{label}</Button>
         </div>
       {/each}
     {/if}
diff --git a/src/components/blocks/testimonials.svelte b/src/components/blocks/testimonials.svelte
index f8055d9b..0e7d6ea5 100644
--- a/src/components/blocks/testimonials.svelte
+++ b/src/components/blocks/testimonials.svelte
@@ -9,9 +9,6 @@
   import clsx from 'clsx';
   import People from '../illustrations/stickers/people.svelte';
   import FriedEgg from '../illustrations/stickers/fried-egg.svelte';
-  import { TrackingEvent, track } from '$lib/track';
-  import { page } from '$app/stores';
-  import { drawer } from '$lib/stores/drawer';
 
   export let block: TestimonialsStoryblok;
 
@@ -39,22 +36,7 @@
       {/if}
       {#if block.testimonials_cta_link}
         {@const { href } = getAnchorFromCmsLink(block.testimonials_cta_link)}
-        <Button
-          as="a"
-          {href}
-          on:click={() => {
-            track(TrackingEvent.CTA_CLICK, {
-              props: {
-                to: href,
-                path: $drawer || $page.url.pathname,
-                section: block.testimonials_title1
-              }
-            });
-          }}
-          arrow
-          size="md"
-          class="mx-auto mt-6"
-        >
+        <Button as="a" {href} arrow size="md" class="mx-auto mt-6">
           {block.testimonials_cta_label}
         </Button>
       {/if}
diff --git a/src/components/blog-entry.svelte b/src/components/blog-entry.svelte
index dcf46870..be53c41c 100644
--- a/src/components/blog-entry.svelte
+++ b/src/components/blog-entry.svelte
@@ -4,9 +4,6 @@
   import { Button, Link, Tag } from '@significa/svelte-ui';
   import type { ISbStoryData } from '@storyblok/js';
   import Person from './person.svelte';
-  import { TrackingEvent, track } from '$lib/track';
-  import { page } from '$app/stores';
-  import { drawer } from '$lib/stores/drawer';
   import { t } from '$lib/i18n';
   import { twMerge } from 'tailwind-merge';
 
@@ -42,31 +39,11 @@
       <p class="mb-2 text-base font-medium text-foreground-secondary">
         {formatDate(new Date(post.first_published_at || post.published_at || post.created_at))}
       </p>
-      <Link
-        href={`/blog/${post.slug}`}
-        on:click={() => {
-          track(TrackingEvent.BLOG_POST_CLICK, {
-            props: {
-              name: post.name,
-              to: `/blog/${post.slug}`,
-              path: $drawer || $page.url.pathname
-            }
-          });
-        }}
-        class="max-w-2xl text-4xl elevated-link">{post.name}</Link
-      >
+      <Link href={`/blog/${post.slug}`} class="max-w-2xl text-4xl elevated-link">{post.name}</Link>
       {#if post.tag_list.length}
         <div class="mt-5 flex flex-wrap gap-2">
           {#each post.tag_list as tag}
-            <Tag
-              href="/blog?t={encodeURIComponent(tag)}"
-              on:click={() => {
-                track(TrackingEvent.BLOG_POST_TAG_CLICK, {
-                  props: { name: tag, path: $drawer || $page.url.pathname }
-                });
-              }}
-              label={tag}
-            />
+            <Tag href="/blog?t={encodeURIComponent(tag)}" label={tag} />
           {/each}
         </div>
       {/if}
diff --git a/src/components/contact-form.svelte b/src/components/contact-form.svelte
index b438815c..bc771495 100644
--- a/src/components/contact-form.svelte
+++ b/src/components/contact-form.svelte
@@ -11,7 +11,6 @@
   import { page } from '$app/stores';
   import { drawerLinks } from '$lib/actions/drawer-links';
   import { t } from '$lib/i18n';
-  import { TrackingEvent, track } from '$lib/track';
   import {
     type FileUploadItem,
     Button,
@@ -116,7 +115,6 @@
   let loading = false;
 
   $: if ($page.form?.success) {
-    track(TrackingEvent.FORM_SUBMISSION, { props: { path: $page.url.pathname, type } });
     dispatch('success');
     toast.success({
       message: t('contact.feedback.success.title'),
@@ -335,12 +333,8 @@
     >
     <div class="text-sm">
       <p class="leading-none text-foreground-secondary">{t('contact.footer.title')}</p>
-      <Link
-        class="mt-0.5 inline-flex"
-        href="mailto:{t('contact.footer.email')}"
-        on:click={() => {
-          track(TrackingEvent.FORM_CHOOSE_MAILTO, { props: { path: $page.url.pathname } });
-        }}>{t('contact.footer.email')}</Link
+      <Link class="mt-0.5 inline-flex" href="mailto:{t('contact.footer.email')}"
+        >{t('contact.footer.email')}</Link
       >
     </div>
   </div>
diff --git a/src/components/draw-your-segg/canvas.svelte b/src/components/draw-your-segg/canvas.svelte
index 35c8a5e5..b77a3fe9 100644
--- a/src/components/draw-your-segg/canvas.svelte
+++ b/src/components/draw-your-segg/canvas.svelte
@@ -14,7 +14,6 @@
   import { page } from '$app/stores';
   import { toast } from '@significa/svelte-ui';
   import { t } from '$lib/i18n';
-  import { TrackingEvent, track } from '$lib/track';
 
   const dispatch = createEventDispatcher<{ change: Drawing }>();
 
@@ -157,10 +156,6 @@
     ['undo', undo, canUndo, undoImage],
     ['redo', redo, canRedo, redoImage]
   ] as const;
-
-  $: if (started) {
-    track(TrackingEvent.DRAW_YOUR_SEGG_INTERACT);
-  }
 </script>
 
 <div data-theme="light" class="relative select-none overflow-hidden">
@@ -217,7 +212,6 @@
             toast.success({
               message: t('draw-segg.clipboard.feedback')
             });
-            track(TrackingEvent.DRAW_YOUR_SEGG_COPY);
           }}
         >
           <img alt="copy link" src={linkImage} />
@@ -227,9 +221,6 @@
         <a
           class="flex h-8 w-8 items-center justify-center rounded-sm border hover:bg-foreground/2"
           download="segg.png"
-          on:click={() => {
-            track(TrackingEvent.DRAW_YOUR_SEGG_DOWNLOAD);
-          }}
           href={canvas?.toDataURL('image/png')}><img alt="download" src={saveImage} /></a
         >
       {/key}
diff --git a/src/components/page-drawer.svelte b/src/components/page-drawer.svelte
index ac7c9854..63d83369 100644
--- a/src/components/page-drawer.svelte
+++ b/src/components/page-drawer.svelte
@@ -9,7 +9,6 @@
   import { page } from '$app/stores';
   import { fetchPage } from '$lib/content';
   import { setContext } from 'svelte';
-  import { TrackingEvent, track } from '$lib/track';
 
   let expanding = false;
 
@@ -42,13 +41,6 @@
         variant="ghost"
         icon="expand"
         on:click={() => {
-          if ($drawer) {
-            track(TrackingEvent.DRAWER_EXPAND, {
-              props: {
-                to: $drawer
-              }
-            });
-          }
           expanding = true;
         }}>{t('expand')}</Button
       >
diff --git a/src/components/pages/about/timeline.svelte b/src/components/pages/about/timeline.svelte
index 7a92447d..2ddb9269 100644
--- a/src/components/pages/about/timeline.svelte
+++ b/src/components/pages/about/timeline.svelte
@@ -1,8 +1,6 @@
 <script lang="ts">
-  import { page } from '$app/stores';
   import { distanceToTop } from '$lib/actions/distance-to-top';
   import { storyblokEditable } from '$lib/actions/storyblok-editable';
-  import { TrackingEvent, track } from '$lib/track';
   import { getAnchorFromCmsLink, getImageAttributes } from '$lib/utils/cms';
   import type { AboutPageStoryblok, TimelineArrowStoryblok } from '$types/bloks';
   import { Button } from '@significa/svelte-ui';
@@ -120,23 +118,7 @@
                 <p class="font-comic text-sm font-bold">{item.text}</p>
                 {#if item.link?.[0]}
                   {@const { href, target, rel } = getAnchorFromCmsLink(item.link[0].link)}
-                  <Button
-                    size="sm"
-                    as="a"
-                    {href}
-                    {rel}
-                    {target}
-                    on:click={() => {
-                      track(TrackingEvent.CTA_CLICK, {
-                        props: {
-                          to: href,
-                          path: $page.url.pathname,
-                          section: 'Timeline'
-                        }
-                      });
-                    }}
-                    class="pointer-events-auto mt-4"
-                  >
+                  <Button size="sm" as="a" {href} {rel} {target} class="pointer-events-auto mt-4">
                     {item.link[0].label}
                   </Button>
                 {/if}
diff --git a/src/components/pages/blog-index.svelte b/src/components/pages/blog-index.svelte
index ec0f1608..bb6f413c 100644
--- a/src/components/pages/blog-index.svelte
+++ b/src/components/pages/blog-index.svelte
@@ -4,7 +4,6 @@
   import Seo from '$components/seo.svelte';
   import { BLOG_PARAMS } from '$lib/content';
   import { t } from '$lib/i18n';
-  import { TrackingEvent, track } from '$lib/track';
   import { getStoryblok } from '$lib/storyblok';
   import type { BlogPostStoryblok } from '$types/bloks';
   import { Button } from '@significa/svelte-ui';
@@ -87,7 +86,6 @@
         variant="secondary"
         on:click={() => {
           fetchStories($posts.length / BLOG_PARAMS.per_page + 1);
-          track(TrackingEvent.BLOG_INDEX_LOAD_MORE);
         }}
         loading={$isFetching}
       >
diff --git a/src/components/pages/blog-post.svelte b/src/components/pages/blog-post.svelte
index dc04247c..fa916e95 100644
--- a/src/components/pages/blog-post.svelte
+++ b/src/components/pages/blog-post.svelte
@@ -11,9 +11,6 @@
   import TwoEggs from '$components/illustrations/two-eggs.svelte';
   import Seo from '$components/seo.svelte';
   import type { BlogPostPage } from '$lib/content';
-  import { TrackingEvent, track } from '$lib/track';
-  import { page } from '$app/stores';
-  import { drawer } from '$lib/stores/drawer';
 
   export let story: BlogPostPage;
   export let related: BlogPostPage[];
@@ -37,15 +34,7 @@
     {#if story.tag_list.length}
       <div class="mt-5 flex flex-wrap gap-2">
         {#each story.tag_list as tag}
-          <Tag
-            href="/blog?t={encodeURIComponent(tag)}"
-            on:click={() => {
-              track(TrackingEvent.BLOG_POST_TAG_CLICK, {
-                props: { name: tag, path: $drawer || $page.url.pathname }
-              });
-            }}
-            label={tag}
-          />
+          <Tag href="/blog?t={encodeURIComponent(tag)}" label={tag} />
         {/each}
       </div>
     {/if}
@@ -83,17 +72,7 @@
               position={author.content.position}
               photo={author.content.photo}
             />
-            <Button
-              variant="secondary"
-              as="a"
-              href={`/about/${author.slug}`}
-              on:click={() =>
-                track(TrackingEvent.BLOG_POST_AUTHOR_PAGE_CLICK, {
-                  props: { path: $drawer || $page.url.pathname, to: `/about/${author.slug}` }
-                })}
-              arrow
-              icon="document"
-            >
+            <Button variant="secondary" as="a" href={`/about/${author.slug}`} arrow icon="document">
               {t('author-page')}
             </Button>
           </div>
@@ -111,17 +90,8 @@
         <div class="flex-1">
           <h4 class="max-w-md text-3xl font-bold">{t('blog.pre-footer.title')}</h4>
         </div>
-        <Button
-          class="mt-6"
-          as="a"
-          href="/get-a-quote"
-          on:click={() => {
-            track(TrackingEvent.GET_A_QUOTE_LINK, {
-              props: { path: $drawer || $page.url.pathname, context: 'blog post' }
-            });
-          }}
-          arrow
-          icon="document">{t('blog.pre-footer.cta')}</Button
+        <Button class="mt-6" as="a" href="/get-a-quote" arrow icon="document"
+          >{t('blog.pre-footer.cta')}</Button
         >
       </div>
       <TwoEggs class="hidden w-60 sm:block" />
diff --git a/src/components/pages/careers.svelte b/src/components/pages/careers.svelte
index e7b5f38f..9e685517 100644
--- a/src/components/pages/careers.svelte
+++ b/src/components/pages/careers.svelte
@@ -12,7 +12,6 @@
   import type { TeamMemberPage } from '$lib/content';
   import DrawYourSegg from '$components/draw-your-segg/draw-your-segg.svelte';
   import { getImageAttributes } from '$lib/utils/cms';
-  import { TrackingEvent, track } from '$lib/track';
   import { drawerLinks } from '$lib/actions/drawer-links';
   import CareersAssetLight from '$components/illustrations/assets/careers-light.webp';
   import CareersAssetDark from '$components/illustrations/assets/careers-dark.webp';
@@ -97,11 +96,6 @@
                   <a
                     class="flex w-full items-center justify-between py-7 text-2xl font-semibold transition-colors hover:text-foreground-secondary"
                     href={career.full_slug}
-                    on:click={() => {
-                      track(TrackingEvent.CAREER_CLICK, {
-                        props: { name: career.name, to: career.full_slug, path: $page.url.pathname }
-                      });
-                    }}
                   >
                     <span>{career.name}</span>
                     <Button size="sm" variant="secondary" arrow />
@@ -114,10 +108,7 @@
             <p class="leading-none text-foreground-secondary">{t('careers.footer.title')}</p>
             <Link
               class="mt-0.5 inline-flex underline md:no-underline"
-              href="mailto:{t('careers.footer.email')}"
-              on:click={() => {
-                track(TrackingEvent.CAREERS_SPONTANEOUS_APPLICATION);
-              }}>{t('careers.footer.description')}</Link
+              href="mailto:{t('careers.footer.email')}">{t('careers.footer.description')}</Link
             >
           </div>
         </div>
@@ -131,14 +122,8 @@
           <p class="text-2xl font-semibold text-foreground-secondary max-w-md">
             {t('careers.footer.no.positions.description')}
           </p>
-          <Button
-            as="a"
-            href="mailto:{t('careers.footer.email')}"
-            on:click={() => {
-              track(TrackingEvent.CAREERS_SPONTANEOUS_APPLICATION);
-            }}
-            size="lg"
-            class="w-fit mt-8">{t('careers.footer.description')}</Button
+          <Button as="a" href="mailto:{t('careers.footer.email')}" size="lg" class="w-fit mt-8"
+            >{t('careers.footer.description')}</Button
           >
         </div>
         <div
diff --git a/src/components/pages/careers/canvas-items/checklist.svelte b/src/components/pages/careers/canvas-items/checklist.svelte
index 552e8d67..05510080 100644
--- a/src/components/pages/careers/canvas-items/checklist.svelte
+++ b/src/components/pages/careers/canvas-items/checklist.svelte
@@ -4,17 +4,10 @@
   import { CheckboxGroup } from '@significa/svelte-ui';
   import { CONFETTI_COLOR_ARRAY } from '$lib/constants';
   import type { CanvasChecklistStoryblok } from '$types/bloks';
-  import { TrackingEvent, track } from '$lib/track';
 
   export let item: CanvasChecklistStoryblok;
 
   let selection: string[] = [];
-  let hasCheckedAllOnce = false;
-
-  $: if (selection.length === item.items?.length && !hasCheckedAllOnce) {
-    track(TrackingEvent.CAREERS_CANVAS_EGGMANDMENDS);
-    hasCheckedAllOnce = true;
-  }
 </script>
 
 <div
diff --git a/src/components/pages/careers/canvas-items/cycle-images.svelte b/src/components/pages/careers/canvas-items/cycle-images.svelte
index b2d10e78..106e7550 100644
--- a/src/components/pages/careers/canvas-items/cycle-images.svelte
+++ b/src/components/pages/careers/canvas-items/cycle-images.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-  import { track, type TrackingEventProps } from '$lib/track';
   import clsx from 'clsx';
 
   export let images: string[];
@@ -7,15 +6,8 @@
   export let top: number | undefined;
   export let left: number | undefined;
   export let rotate: number | undefined;
-  export let trackEvent: TrackingEventProps | undefined = undefined;
 
   let active = 0;
-  let hasMadeOneCycle = false;
-
-  $: if (active === images.length - 1 && !hasMadeOneCycle && trackEvent) {
-    track(trackEvent.event, trackEvent.options);
-    hasMadeOneCycle = true;
-  }
 
   function next() {
     active = (active + 1) % images.length;
diff --git a/src/components/pages/careers/canvas-items/egg-hatching.svelte b/src/components/pages/careers/canvas-items/egg-hatching.svelte
index 49323320..3a97c44b 100644
--- a/src/components/pages/careers/canvas-items/egg-hatching.svelte
+++ b/src/components/pages/careers/canvas-items/egg-hatching.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-  import { TrackingEvent } from '$lib/track';
   import type { CanvasEggHatchingStoryblok } from '$types/bloks';
   import CycleImages from './cycle-images.svelte';
 
@@ -15,5 +14,4 @@
   left={Number(item.left)}
   rotate={Number(item.rotate)}
   alt="Egg"
-  trackEvent={{ event: TrackingEvent.CAREERS_CANVAS_EGG_HATCH }}
 />
diff --git a/src/components/pages/careers/canvas-items/egg.svelte b/src/components/pages/careers/canvas-items/egg.svelte
index 04f18fea..b219a5a2 100644
--- a/src/components/pages/careers/canvas-items/egg.svelte
+++ b/src/components/pages/careers/canvas-items/egg.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-  import { TrackingEvent } from '$lib/track';
   import type { CanvasEggStoryblok } from '$types/bloks';
   import CycleImages from './cycle-images.svelte';
 
@@ -15,5 +14,4 @@
   left={Number(item.left)}
   rotate={Number(item.rotate)}
   alt="Egg"
-  trackEvent={{ event: TrackingEvent.CAREERS_CANVAS_EGG_FRY }}
 />
diff --git a/src/components/pages/careers/canvas-items/plant.svelte b/src/components/pages/careers/canvas-items/plant.svelte
index 32571520..3403b79d 100644
--- a/src/components/pages/careers/canvas-items/plant.svelte
+++ b/src/components/pages/careers/canvas-items/plant.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-  import { TrackingEvent } from '$lib/track';
   import type { CanvasPlantStoryblok } from '$types/bloks';
   import CycleImages from './cycle-images.svelte';
 
@@ -15,5 +14,4 @@
   left={Number(item.left)}
   rotate={Number(item.rotate)}
   alt="Plant"
-  trackEvent={{ event: TrackingEvent.CAREERS_CANVAS_GROW_PLANT }}
 />
diff --git a/src/components/pages/careers/canvas-items/tarot.svelte b/src/components/pages/careers/canvas-items/tarot.svelte
index 251b98ec..b61d64a7 100644
--- a/src/components/pages/careers/canvas-items/tarot.svelte
+++ b/src/components/pages/careers/canvas-items/tarot.svelte
@@ -26,8 +26,6 @@
       halfWidth * 6
     }px`;
   };
-  import { TrackingEvent, track } from '$lib/track';
-  let hasInteracted = false;
 </script>
 
 <!-- svelte-ignore a11y-click-events-have-key-events -->
@@ -37,12 +35,6 @@
   style="left: {item.left || 0}px; top: {item.top || 0}px; transform: rotate({item.rotate ||
     0}deg); perspective: 1000px"
   class="h-[300px] w-[200px]"
-  on:click={() => {
-    if (!hasInteracted) {
-      track(TrackingEvent.CAREERS_CANVAS_FLIPPED_TAROT);
-      hasInteracted = true;
-    }
-  }}
 >
   <div
     role="button"
diff --git a/src/components/pages/careers/canvas-items/tictactoe.svelte b/src/components/pages/careers/canvas-items/tictactoe.svelte
index dbca2634..c1db0e7f 100644
--- a/src/components/pages/careers/canvas-items/tictactoe.svelte
+++ b/src/components/pages/careers/canvas-items/tictactoe.svelte
@@ -14,7 +14,6 @@
   import Bird from './tictactoe/assets/bird.webp';
   import Egg from './tictactoe/assets/egg.webp';
   import type { CanvasTictactoeStoryblok } from '$types/bloks';
-  import { TrackingEvent, track } from '$lib/track';
 
   export let item: CanvasTictactoeStoryblok;
 
@@ -53,7 +52,6 @@
   let gameState: GameState = 'main-menu';
   let gameWinCon: WinCondition | null = null;
   let selectedCharacter: Character | null = null;
-  let userHasPlayedOneGame = false;
 
   const handleRestart = () => {
     gameState = 'in-progress';
@@ -90,14 +88,6 @@
     }, 500);
   };
 
-  $: if (
-    (gameState === 'win' || gameState === 'lose' || gameState === 'draw') &&
-    !userHasPlayedOneGame
-  ) {
-    userHasPlayedOneGame = true;
-    track(TrackingEvent.CAREERS_CANVAS_PLAYED_TIC_TAC_TOE);
-  }
-
   $: if (tiles.filter((tile) => tile === -9).length === 0 && gameState === 'in-progress')
     gameState = 'draw';
 
diff --git a/src/components/pages/careers/canvas.svelte b/src/components/pages/careers/canvas.svelte
index e100a449..58e6305b 100644
--- a/src/components/pages/careers/canvas.svelte
+++ b/src/components/pages/careers/canvas.svelte
@@ -16,7 +16,6 @@
   import Plant from './canvas-items/plant.svelte';
   import Egg from './canvas-items/egg.svelte';
   import EggHatching from './canvas-items/egg-hatching.svelte';
-  import { TrackingEvent, track } from '$lib/track';
 
   const MINIMAP_W = 128;
   const MINIMAP_PADDING = 8;
@@ -79,8 +78,7 @@
   bind:this={container}
   use:dragScrolling={{
     isActive: withMouseDragScroll,
-    centerYOffset: -240,
-    onInteraction: () => track(TrackingEvent.CAREERS_INTERACT_WITH_CANVAS)
+    centerYOffset: -240
   }}
   use:scrollPosition={(left, top) => {
     boxLeft = left;
diff --git a/src/components/pages/home-page.svelte b/src/components/pages/home-page.svelte
index 855583f0..6f9b1f72 100644
--- a/src/components/pages/home-page.svelte
+++ b/src/components/pages/home-page.svelte
@@ -16,7 +16,6 @@
   import { afterNavigate } from '$app/navigation';
   import { getAnchorFromCmsLink, getImageAttributes } from '$lib/utils/cms';
   import Services from './home/services.svelte';
-  import { TrackingEvent, track } from '$lib/track';
   import { drawerLinks } from '$lib/actions/drawer-links';
   import { t } from '$lib/i18n';
   import Testimonials from '$components/blocks/testimonials.svelte';
@@ -62,7 +61,6 @@
           ? getImageAttributes(data.showreel_cover).src
           : undefined}
         buttonTheme={data.showreel_button_theme}
-        trackEvent={{ event: TrackingEvent.HOME_REEL }}
       />
     {/if}
   </div>
@@ -125,11 +123,6 @@
                   <a
                     class="flex w-full items-center justify-between py-4 text-xl transition-colors hover:text-foreground-secondary"
                     href={career.full_slug}
-                    on:click={() => {
-                      track(TrackingEvent.CAREER_CLICK, {
-                        props: { name: career.name, to: career.full_slug, path: $page.url.pathname }
-                      });
-                    }}
                   >
                     <span>{career.name}</span>
                     <Button
@@ -145,17 +138,8 @@
               {/each}
             </ul>
           </div>
-          <Button
-            as="a"
-            href="/careers"
-            on:click={() => {
-              track(TrackingEvent.CTA_CLICK, {
-                props: { to: '/careers', path: $page.url.pathname, section: data.careers_title }
-              });
-            }}
-            class="mt-10"
-            variant="secondary"
-            arrow>{data.careers_button_label}</Button
+          <Button as="a" href="/careers" class="mt-10" variant="secondary" arrow
+            >{data.careers_button_label}</Button
           >
         </div>
         <aside
@@ -168,19 +152,7 @@
           </div>
           {#if data.handbook_cta_text && data.handbook_cta_link}
             {@const { href } = getAnchorFromCmsLink(data.handbook_cta_link)}
-            <Button
-              variant="secondary"
-              as="a"
-              {href}
-              on:click={() => {
-                track(TrackingEvent.CTA_CLICK, {
-                  props: { to: href, path: $page.url.pathname, section: data.careers_title }
-                });
-              }}
-              class="mt-10"
-              icon="handbook"
-              arrow
-            >
+            <Button variant="secondary" as="a" {href} class="mt-10" icon="handbook" arrow>
               {data.handbook_cta_text}
             </Button>
           {/if}
diff --git a/src/components/pages/home/home-about.svelte b/src/components/pages/home/home-about.svelte
index 875574d0..0f6836ec 100644
--- a/src/components/pages/home/home-about.svelte
+++ b/src/components/pages/home/home-about.svelte
@@ -1,8 +1,6 @@
 <script lang="ts">
-  import { page } from '$app/stores';
   import PhysicsSection from '$components/physics-section.svelte';
   import { drawerLinks } from '$lib/actions/drawer-links';
-  import { TrackingEvent, track } from '$lib/track';
   import { getAnchorFromCmsLink } from '$lib/utils/cms';
   import type { HomePageStoryblok } from '$types/bloks';
   import { Button } from '@significa/svelte-ui';
@@ -21,19 +19,8 @@
       </p>
       {#if data.about_link?.[0]}
         {@const { href, target, rel } = getAnchorFromCmsLink(data.about_link[0].link)}
-        <Button
-          class="mt-12"
-          variant="secondary"
-          as="a"
-          {href}
-          {target}
-          {rel}
-          on:click={() => {
-            track(TrackingEvent.CTA_CLICK, {
-              props: { to: href, path: $page.url.pathname, section: data.about_title1 }
-            });
-          }}
-          arrow>{data.about_link[0].label}</Button
+        <Button class="mt-12" variant="secondary" as="a" {href} {target} {rel} arrow
+          >{data.about_link[0].label}</Button
         >
       {/if}
     </div>
@@ -57,17 +44,8 @@
             {link.description}
           </p>
         </div>
-        <Button
-          class="mt-8 lg:mt-12 xl:mt-20"
-          as="a"
-          variant="secondary"
-          {href}
-          on:click={() => {
-            track(TrackingEvent.CTA_CLICK, {
-              props: { to: href, path: $page.url.pathname, section: data.about_title1 }
-            });
-          }}
-          arrow>{link.link_label}</Button
+        <Button class="mt-8 lg:mt-12 xl:mt-20" as="a" variant="secondary" {href} arrow
+          >{link.link_label}</Button
         >
       </div>
     {/each}
diff --git a/src/components/pages/home/services.svelte b/src/components/pages/home/services.svelte
index 99e837d5..f705e2ee 100644
--- a/src/components/pages/home/services.svelte
+++ b/src/components/pages/home/services.svelte
@@ -6,8 +6,6 @@
   import ServicesIllustrationDark from './assets/pendulum-static-dark.webp';
   import ServicesIllustrationLight from './assets/pendulum-static-light.webp';
   import Newton from './newton.svelte';
-  import { TrackingEvent, track } from '$lib/track';
-  import { page } from '$app/stores';
 
   export let data: HomePageStoryblok;
 </script>
@@ -44,17 +42,7 @@
       <p class="mb-8 text-2xl text-foreground-secondary">{data.services_description}</p>
       {#if data.services_cta_label && data.services_cta_link}
         {@const { href } = getAnchorFromCmsLink(data.services_cta_link)}
-        <Button
-          as="a"
-          arrow
-          variant="secondary"
-          {href}
-          on:click={() => {
-            track(TrackingEvent.CTA_CLICK, {
-              props: { to: href, path: $page.url.pathname, section: data.services_title1 }
-            });
-          }}>{data.services_cta_label}</Button
-        >
+        <Button as="a" arrow variant="secondary" {href}>{data.services_cta_label}</Button>
       {/if}
     </div>
   </div>
diff --git a/src/components/pages/home/small-highlights.svelte b/src/components/pages/home/small-highlights.svelte
index c13d6477..ac607e20 100644
--- a/src/components/pages/home/small-highlights.svelte
+++ b/src/components/pages/home/small-highlights.svelte
@@ -2,7 +2,6 @@
   import { sanitizeSlug } from '$lib/utils/paths';
   import { getImageAttributes } from '$lib/utils/cms';
   import type { HomePageStoryblok } from '$types/bloks';
-  import { TrackingEvent, track } from '$lib/track';
   import { twMerge } from 'tailwind-merge';
 
   export let highlights: HomePageStoryblok['small_highlights'] = [];
@@ -28,11 +27,6 @@
   {#each highlights || [] as highlight}
     <a
       href={sanitizeSlug(highlight.full_slug)}
-      on:click={() => {
-        track(TrackingEvent.HOME_HIGHLIGHT, {
-          props: { to: sanitizeSlug(highlight.full_slug) }
-        });
-      }}
       class="flex gap-4 rounded-xl p-2"
       on:focus={() => {
         // noop
diff --git a/src/components/pages/project.svelte b/src/components/pages/project.svelte
index 86b0e835..ea332f7b 100644
--- a/src/components/pages/project.svelte
+++ b/src/components/pages/project.svelte
@@ -12,8 +12,6 @@
   import Seo from '$components/seo.svelte';
   import Reel from '$components/reel.svelte';
   import type { ProjectPage } from '$lib/content';
-  import { track, TrackingEvent } from '$lib/track';
-  import { drawer } from '$lib/stores/drawer';
   import { page } from '$app/stores';
 
   export let story: ProjectPage;
@@ -109,17 +107,7 @@
       <div class="flex flex-wrap gap-2">
         {#each story.content.team as member}
           {#if member.content?.photo?.filename}
-            <a
-              href={`/about/${member.slug}`}
-              on:click={() => {
-                track(TrackingEvent.PROJECT_AUTHOR_PAGE_CLICK, {
-                  props: {
-                    to: `/about/${member.slug}`,
-                    path: $drawer || $page.url.pathname
-                  }
-                });
-              }}
-            >
+            <a href={`/about/${member.slug}`}>
               <Avatar
                 image={getImageAttributes(member.content.photo, {
                   size: [100, 100]
diff --git a/src/components/pages/projects-index.svelte b/src/components/pages/projects-index.svelte
index 94a517c6..242e4114 100644
--- a/src/components/pages/projects-index.svelte
+++ b/src/components/pages/projects-index.svelte
@@ -1,9 +1,7 @@
 <script lang="ts">
-  import { page } from '$app/stores';
   import ProjectEntry from '$components/project-entry.svelte';
   import Seo from '$components/seo.svelte';
   import { t } from '$lib/i18n';
-  import { TrackingEvent, track } from '$lib/track';
   import type { ProjectStoryblok } from '$types/bloks';
   import { Badge, Tag, TextButton } from '@significa/svelte-ui';
   import type { ISbStoryData } from '@storyblok/js';
@@ -96,10 +94,6 @@
                         filters = rest;
                       } else {
                         filters = [...rest, { type, value: item }];
-
-                        track(TrackingEvent.PROJECT_FILTER_CLICK, {
-                          props: { filter_type: type, filter_name: item, path: $page.url.pathname }
-                        });
                       }
                     }}
                   />
diff --git a/src/components/pages/services.svelte b/src/components/pages/services.svelte
index 74ab94cd..452b6523 100644
--- a/src/components/pages/services.svelte
+++ b/src/components/pages/services.svelte
@@ -9,7 +9,6 @@
   import type { ServicesPageStoryblok } from '$types/bloks';
   import { drawerLinks } from '$lib/actions/drawer-links';
   import clsx from 'clsx';
-  import { TrackingEvent, track } from '$lib/track';
   import { page } from '$app/stores';
   import Testimonials from '$components/blocks/testimonials.svelte';
   import AwardsEntry from '$components/awards-entry.svelte';
@@ -58,14 +57,6 @@
                 >
                   <a
                     {href}
-                    on:click={() => {
-                      track(TrackingEvent.SERVICES_AWARD_CLICK, {
-                        props: {
-                          to: href,
-                          path: $page.url.pathname
-                        }
-                      });
-                    }}
                     class="container mx-auto flex flex-col justify-between px-container py-5 lg:flex-row"
                   >
                     <AwardsEntry
diff --git a/src/components/pages/team-member.svelte b/src/components/pages/team-member.svelte
index c54663e0..4572ec09 100644
--- a/src/components/pages/team-member.svelte
+++ b/src/components/pages/team-member.svelte
@@ -1,12 +1,9 @@
 <script lang="ts">
-  import { page } from '$app/stores';
   import BlogEntry from '$components/blog-entry.svelte';
   import ProjectEntry from '$components/project-entry.svelte';
   import Seo from '$components/seo.svelte';
   import type { BlogPostPage, ProjectPage } from '$lib/content';
   import { t } from '$lib/i18n';
-  import { TrackingEvent, track } from '$lib/track';
-  import { drawer } from '$lib/stores/drawer';
   import { getImageAttributes } from '$lib/utils/cms';
   import type { TeamMemberStoryblok } from '$types/bloks';
   import type { ISbStoryData } from '@storyblok/js';
@@ -32,15 +29,6 @@
       active: !!posts.length
     }
   ] as const;
-  let hasInteractedWithTabs = false;
-
-  $: if (hasInteractedWithTabs) {
-    track(TrackingEvent.AUTHOR_PAGE_TAB_INTERACTION, {
-      props: {
-        path: $drawer || $page.url.pathname
-      }
-    });
-  }
 </script>
 
 <Seo
@@ -87,7 +75,6 @@
           )}
           on:click={() => {
             tab = button.tab;
-            hasInteractedWithTabs = true;
           }}
         >
           <p>{button.title}</p>
diff --git a/src/components/project-entry.svelte b/src/components/project-entry.svelte
index 1af27e00..513cc529 100644
--- a/src/components/project-entry.svelte
+++ b/src/components/project-entry.svelte
@@ -9,9 +9,7 @@
   import clsx from 'clsx';
   import Recognitions from './recognitions.svelte';
   import type { ProjectPage } from '$lib/content';
-  import { TrackingEvent, track } from '$lib/track';
   import { page } from '$app/stores';
-  import { drawer } from '$lib/stores/drawer';
 
   export let project: ISbStoryData<ProjectStoryblok> | ProjectPage;
   export let variant: 'featured' | 'default' = 'default';
@@ -19,14 +17,6 @@
 
   let index = 0;
   let video: HTMLVideoElement;
-  let hasInteractedWithCarousel = false;
-
-  // should only run once per mount
-  $: if (hasInteractedWithCarousel) {
-    track(TrackingEvent.PROJECT_CAROUSEL, {
-      props: { name: project.name, path: $drawer || $page.url.pathname }
-    });
-  }
 
   const onMouseEnter = () => {
     if (video) video.play();
@@ -53,19 +43,7 @@
       )}
     >
       <div class="mr-6">
-        <a
-          class="elevated-link"
-          href={`/projects/${project.slug}`}
-          on:click={() => {
-            track(TrackingEvent.PROJECT_CLICK, {
-              props: {
-                name: project.name,
-                to: `/projects/${project.slug}`,
-                path: $drawer || $page.url.pathname
-              }
-            });
-          }}
-        >
+        <a class="elevated-link" href={`/projects/${project.slug}`}>
           <svelte:element this={as} class="text-5xl text-foreground-secondary">
             {project.name}
           </svelte:element>
@@ -84,21 +62,8 @@
           </div>
         {/if}
       </div>
-      <Button
-        as="a"
-        href={`/projects/${project.slug}`}
-        on:click={() => {
-          track(TrackingEvent.PROJECT_CLICK, {
-            props: {
-              name: project.name,
-              to: `/projects/${project.slug}`,
-              path: $drawer || $page.url.pathname
-            }
-          });
-        }}
-        class="mt-6"
-        variant="secondary"
-        arrow>{t('view-project')}</Button
+      <Button as="a" href={`/projects/${project.slug}`} class="mt-6" variant="secondary" arrow
+        >{t('view-project')}</Button
       >
     </div>
 
@@ -158,7 +123,6 @@
                 }
               }}
               on:click={() => {
-                hasInteractedWithCarousel = true;
                 index = index === 0 ? project.content.thumbnail.length - 1 : index - 1;
               }}
               icon="arrow-left"
@@ -180,7 +144,6 @@
                 }
               }}
               on:click={() => {
-                hasInteractedWithCarousel = true;
                 index = index === project.content.thumbnail.length - 1 ? 0 : index + 1;
               }}
               icon="arrow-right"
diff --git a/src/components/reel.svelte b/src/components/reel.svelte
index 7bd9a869..5bf8b343 100644
--- a/src/components/reel.svelte
+++ b/src/components/reel.svelte
@@ -1,19 +1,16 @@
 <script lang="ts">
   import { device } from '$lib/stores/device';
-  import { track, type TrackingEventProps } from '$lib/track';
   import { Button } from '@significa/svelte-ui';
   import { onMount } from 'svelte';
   import { fade, scale } from 'svelte/transition';
 
   let video: HTMLVideoElement;
   let paused = true;
-  let hasPlayedOnSession = false;
   export let src: string;
   export let preview: string | undefined = undefined;
 
   export let playLabel: string | undefined;
   export let buttonTheme: 'light' | 'dark' | '' = 'light';
-  export let trackEvent: TrackingEventProps | undefined = undefined;
 
   let x = 0;
   let y = 0;
@@ -58,10 +55,6 @@
         class="-translate-x-1/2 -translate-y-1/2 cursor-none ring-foreground/20"
         on:click={() => {
           video.play();
-          if (trackEvent && !hasPlayedOnSession) {
-            track(trackEvent.event, trackEvent.options);
-            hasPlayedOnSession = true;
-          }
         }}
         icon="play">{playLabel}</Button
       >
@@ -85,10 +78,6 @@
         video.pause();
       } else {
         video.play();
-        if (trackEvent && !hasPlayedOnSession) {
-          track(trackEvent.event, trackEvent.options);
-          hasPlayedOnSession = true;
-        }
       }
     }}
   >
diff --git a/src/components/top-navigation.svelte b/src/components/top-navigation.svelte
index 2dff40eb..dfeb9027 100644
--- a/src/components/top-navigation.svelte
+++ b/src/components/top-navigation.svelte
@@ -9,7 +9,6 @@
   import clsx from 'clsx';
   import { fade, fly } from 'svelte/transition';
   import AnHandAndABook from './an-hand-and-a-book.svelte';
-  import { TrackingEvent, track } from '$lib/track';
   import { createTopNavScrollStatus } from '$lib/stores/topnav-scroll-status';
 
   export let configuration: ConfigurationStoryblok;
@@ -77,7 +76,6 @@
             icon="3dots"
             on:click={() => {
               panel = true;
-              track(TrackingEvent.NAV_MENU, { props: { path: $page.url.pathname } });
             }}
           />
         </div>
@@ -109,15 +107,8 @@
         <div class="flex gap-4">
           {#if configuration.call_to_action?.length}
             {@const { href } = getAnchorFromCmsLink(configuration.call_to_action[0].link)}
-            <Button
-              class="flex-shrink-0"
-              as="a"
-              {href}
-              on:click={() => {
-                track(TrackingEvent.GET_A_QUOTE_LINK, {
-                  props: { path: $page.url.pathname, context: 'navigation menu' }
-                });
-              }}>{configuration.call_to_action[0].label}</Button
+            <Button class="flex-shrink-0" as="a" {href}
+              >{configuration.call_to_action[0].label}</Button
             >
           {/if}
           <Button
diff --git a/src/lib/track.ts b/src/lib/track.ts
deleted file mode 100644
index 6ff737eb..00000000
--- a/src/lib/track.ts
+++ /dev/null
@@ -1,45 +0,0 @@
-export enum TrackingEvent {
-  NAV_MENU = 'Navigation menu',
-  GET_A_QUOTE_LINK = 'Get a quote link',
-  CTA_CLICK = 'CTA click',
-  HOME_REEL = 'Home showreel play',
-  HOME_HIGHLIGHT = 'Home highlight',
-  PROJECT_CLICK = 'Project click',
-  PROJECT_CAROUSEL = 'Project carousel interaction',
-  PROJECT_FILTER_CLICK = 'Project filter click',
-  PROJECT_AUTHOR_PAGE_CLICK = 'Project author page click',
-  AUTHOR_PAGE_TAB_INTERACTION = 'Author Page tab interaction',
-  CAREERS_INTERACT_WITH_CANVAS = 'Careers interaction with canvas',
-  CAREERS_SPONTANEOUS_APPLICATION = 'Careers spontaneous application click',
-  CAREERS_CANVAS_PLAYED_TIC_TAC_TOE = 'Careers canvas played tictactoe',
-  CAREERS_CANVAS_FLIPPED_TAROT = 'Careers canvas flipped a tarot card',
-  CAREERS_CANVAS_GROW_PLANT = 'Careers canvas grew a plant',
-  CAREERS_CANVAS_EGG_FRY = 'Careers canvas fried an egg',
-  CAREERS_CANVAS_EGG_HATCH = 'Careers canvas hatched an egg',
-  CAREERS_CANVAS_EGGMANDMENDS = 'Careers canvas checked all Eggmandmends',
-  DRAW_YOUR_SEGG_INTERACT = 'Draw your segg interaction',
-  DRAW_YOUR_SEGG_COPY = 'Draw your segg copy url',
-  DRAW_YOUR_SEGG_DOWNLOAD = 'Draw your segg download',
-  CAREER_CLICK = 'Career click',
-  BLOG_POST_CLICK = 'Blog post click',
-  BLOG_POST_TAG_CLICK = 'Blog post tag click',
-  BLOG_INDEX_LOAD_MORE = 'Blog index load more',
-  BLOG_POST_AUTHOR_PAGE_CLICK = 'Blog post author page click',
-  SERVICES_AWARD_CLICK = 'Services award click',
-  DRAWER_EXPAND = 'Drawer expand',
-  FORM_SUBMISSION = 'Form submission',
-  FORM_CHOOSE_MAILTO = 'Form choose to mail',
-  NOBITA_FOUND = '404 Nobita found'
-}
-
-type EventOptions = {
-  props?: { path?: string; to?: string; context?: string; [k: string]: unknown };
-  callback?: VoidFunction;
-};
-
-export type TrackingEventProps = { event: TrackingEvent; options?: EventOptions };
-
-export function track(event: TrackingEvent, options?: EventOptions): void {
-  // eslint-disable-next-line @typescript-eslint/no-explicit-any
-  return (window as any).plausible?.(event, options);
-}
diff --git a/src/routes/(marketing-site)/+error.svelte b/src/routes/(marketing-site)/+error.svelte
index de78bc2d..27dce5e7 100644
--- a/src/routes/(marketing-site)/+error.svelte
+++ b/src/routes/(marketing-site)/+error.svelte
@@ -2,7 +2,6 @@
   import Seo from '$components/seo.svelte';
   import center from '$assets/404.svg';
   import nobita from '$assets/nobita-small.svg';
-  import { TrackingEvent, track } from '$lib/track';
   import clsx from 'clsx';
 
   const stickers = Object.values(
@@ -116,13 +115,8 @@
   let centerWidth: number;
   let centerHeight: number;
   let isFound = false;
-  let isFoundOnSession = false;
 
   $: matrix = getMatrix(screenWidth, screenHeight, centerWidth, centerHeight);
-  $: if (isFound && !isFoundOnSession) {
-    track(TrackingEvent.NOBITA_FOUND);
-    isFoundOnSession = true;
-  }
 </script>
 
 <Seo title="4🥚4" />
diff --git a/src/routes/(marketing-site)/+layout.svelte b/src/routes/(marketing-site)/+layout.svelte
index db8cf731..d8c9df49 100644
--- a/src/routes/(marketing-site)/+layout.svelte
+++ b/src/routes/(marketing-site)/+layout.svelte
@@ -4,7 +4,7 @@
   import { page } from '$app/stores';
   import TopNavigation from '$components/top-navigation.svelte';
   import Footer from '$components/footer.svelte';
-  import { browser, dev } from '$app/environment';
+  import { browser } from '$app/environment';
 
   import { PUBLIC_POSTHOG_PROJECT_TOKEN } from '$env/static/public';
   import posthog from 'posthog-js';
@@ -19,20 +19,6 @@
   export let data;
 </script>
 
-<svelte:head>
-  {#if !dev && $page.data.version === 'published' && $page.url.host === 'significa.co'}
-    <script src="/js/script.js" data-api="/api/event" data-domain="significa.co"></script>
-    <script src="/js/script.actions.js" data-api="/api/event" data-domain="significa.co"></script>
-    <script>
-      window.plausible =
-        window.plausible ||
-        function () {
-          (window.plausible.q = window.plausible.q || []).push(arguments);
-        };
-    </script>
-  {/if}
-</svelte:head>
-
 <TopNavigation
   configuration={data.configuration.content}
   variant={$page.url.pathname.startsWith('/handbook') ? 'handbook' : 'default'}
diff --git a/vercel.json b/vercel.json
index 9d04723d..3aecaf36 100644
--- a/vercel.json
+++ b/vercel.json
@@ -61,27 +61,5 @@
       "source": "/blog/dark-ui--why-when--where",
       "destination": "/blog/dark-ui-why-when-where"
     }
-  ],
-  "rewrites": [
-    {
-      "source": "/js/script.js",
-      "destination": "https://plausible.io/js/script.js"
-    },
-    {
-      "source": "/js/script.actions.js",
-      "destination": "https://plausible.io/js/script.tagged-events.js"
-    },
-    {
-      "source": "/api/event",
-      "destination": "https://plausible.io/api/event"
-    },
-    {
-      "source": "/api/mato/script.js",
-      "destination": "http://cdn.matomo.cloud/significa.matomo.cloud/matomo.js"
-    },
-    {
-      "source": "/api/mato/event",
-      "destination": "https://significa.matomo.cloud/matomo.php"
-    }
   ]
 }