Farmingly is an organisation (fictional) that distributes fruits and vegetables directly from the farm to wholesale buyers (supermarkets and vegetable vendors), removing the need for middlemen and agents who exploit farmers (in developing countries) due to illiteracy and unawareness. Consumers are assured of quality and are guaranteed of the safety procedures implemented during the farming process. The farmers, when not underpaid, will be instructed to deliver the best of care towards the crops. Quality standards will be maintained to ensure the product which is distributed is of an assured standard and grown in accordance with proper farming guidelines.
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