diff --git a/.github/assets/sponsors/sponsor-logfire.png b/.github/assets/sponsors/sponsor-logfire.png
new file mode 100644
index 00000000000..7c2899076cc
Binary files /dev/null and b/.github/assets/sponsors/sponsor-logfire.png differ
diff --git a/README.md b/README.md
index 011092b9801..2f7e5bc9277 100644
--- a/README.md
+++ b/README.md
@@ -74,6 +74,9 @@
   <a href="https://opensource.siemens.com/" target=_blank><img
     src="https://raw.githubusercontent.com/squidfunk/mkdocs-material/master/.github/assets/sponsors/sponsor-siemens.png" height="120"
   /></a>
+  <a href="https://pydantic.dev/logfire/" target=_blank><img
+    src="https://raw.githubusercontent.com/squidfunk/mkdocs-material/master/.github/assets/sponsors/sponsor-logfire.png" height="120"
+  /></a>
 </p>
 <p>&nbsp;</p>
 <p align="center"><strong>Bronze sponsors</strong></p>
diff --git a/docs/insiders/our-sponsors.md b/docs/insiders/our-sponsors.md
index 553fd0cb444..599de0126fa 100644
--- a/docs/insiders/our-sponsors.md
+++ b/docs/insiders/our-sponsors.md
@@ -22,6 +22,7 @@ _Be our first gold sponsor!_
 [![SailPoint]{ style="height: 120px" }](https://documentation.sailpoint.com/){ target=_blank title="SailPoint" }
 [![Future]{ style="height: 120px" }](https://futureplc.com/){ target=_blank title="Future" }
 [![SIEMENS]{ style="height: 120px" }](https://opensource.siemens.com/){ target=_blank title="SIEMENS" }
+[![Pydantic Logfire]{ style="height: 120px" }](https://pydantic.dev/logfire/){ target=_blank title="Pydantic Logfire" }
 
 ----
 
@@ -112,6 +113,7 @@ _Be our first gold sponsor!_
   [Future]: https://raw.githubusercontent.com/squidfunk/mkdocs-material/master/.github/assets/sponsors/sponsor-future.svg
   [SIEMENS]: https://raw.githubusercontent.com/squidfunk/mkdocs-material/master/.github/assets/sponsors/sponsor-siemens.png
   [OctoPerf]: https://raw.githubusercontent.com/squidfunk/mkdocs-material/master/.github/assets/sponsors/sponsor-octoperf.png
+  [Pydantic Logfire]: https://raw.githubusercontent.com/squidfunk/mkdocs-material/master/.github/assets/sponsors/sponsor-logfire.png
 
 <hr />