diff --git a/cmd/server_amd64.go b/cmd/server_amd64.go
index edff4cae4..d5c0eccb4 100644
--- a/cmd/server_amd64.go
+++ b/cmd/server_amd64.go
@@ -298,24 +298,27 @@ func init() {
 			if e != nil {
 				panic(fmt.Errorf("could not generate machine id: %s", e))
 			}
-
-			httpClient := &http.Client{}
-			metricsTracker, e = plugins.MakeMetricsTrackerGui(
-				deviceID,
-				deviceID,
+			userID := deviceID // reuse for now
+			metricsTracker, e = plugins.MakeMetricsTracker(
+				http.DefaultClient,
 				amplitudeAPIKey,
-				httpClient,
-				time.Now(), // TODO: Find proper time.
-				version,
-				gitHash,
-				env,
-				runtime.GOOS,
-				runtime.GOARCH,
-				"unknown_todo", // TODO DS Determine how to get GOARM.
-				runtime.Version(),
-				guiVersion,
+				userID,
+				deviceID,
+				time.Now(),         // TODO: Find proper time.
 				*options.noHeaders, // disable metrics if the CLI specified no headers
-
+				plugins.MakeCommonProps(
+					version,
+					gitHash,
+					env,
+					runtime.GOOS,
+					runtime.GOARCH,
+					"unknown_todo", // TODO DS Determine how to get GOARM.
+					runtime.Version(),
+					0,
+					true, // isTestnet hardcoded to true for now, but once we allow it on the GUI via enablePubnetBots then this should be set accordingly
+					guiVersion,
+				),
+				nil,
 			)
 			if e != nil {
 				panic(e)
diff --git a/cmd/trade.go b/cmd/trade.go
index b95c8cba0..66cb19e10 100644
--- a/cmd/trade.go
+++ b/cmd/trade.go
@@ -243,7 +243,7 @@ func makeFeeFn(l logger.Logger, botConfig trader.BotConfig, newClient *horizoncl
 	return feeFn
 }
 
-func readBotConfig(l logger.Logger, options inputs, botStart time.Time) trader.BotConfig {
+func readBotConfig(l logger.Logger, options inputs, botStartTime time.Time) trader.BotConfig {
 	var botConfig trader.BotConfig
 	e := config.Read(*options.botConfigPath, &botConfig)
 	utils.CheckConfigError(botConfig, e, *options.botConfigPath)
@@ -253,7 +253,7 @@ func readBotConfig(l logger.Logger, options inputs, botStart time.Time) trader.B
 	}
 
 	if *options.logPrefix != "" {
-		logFilename := makeLogFilename(*options.logPrefix, botConfig, botStart)
+		logFilename := makeLogFilename(*options.logPrefix, botConfig, botStartTime)
 		setLogFile(l, logFilename)
 	}
 
@@ -427,7 +427,7 @@ func makeBot(
 	threadTracker *multithreading.ThreadTracker,
 	options inputs,
 	metricsTracker *plugins.MetricsTracker,
-	botStart time.Time,
+	botStartTime time.Time,
 ) *trader.Trader {
 	timeController := plugins.MakeIntervalTimeController(
 		time.Duration(botConfig.TickIntervalMillis)*time.Millisecond,
@@ -530,7 +530,7 @@ func makeBot(
 		dataKey,
 		alert,
 		metricsTracker,
-		botStart,
+		botStartTime,
 	)
 }
 
@@ -558,66 +558,67 @@ func convertDeprecatedBotConfigValues(l logger.Logger, botConfig trader.BotConfi
 
 func runTradeCmd(options inputs) {
 	l := logger.MakeBasicLogger()
-	botStart := time.Now()
-	botConfig := readBotConfig(l, options, botStart)
+	botStartTime := time.Now()
+	botConfig := readBotConfig(l, options, botStartTime)
 	botConfig = convertDeprecatedBotConfigValues(l, botConfig)
 	l.Infof("Trading %s:%s for %s:%s\n", botConfig.AssetCodeA, botConfig.IssuerA, botConfig.AssetCodeB, botConfig.IssuerB)
 
-	userID, e := getUserID(l, botConfig)
-	if e != nil {
-		logger.Fatal(l, fmt.Errorf("could not get user id: %s", e))
-	}
-
-	httpClient := &http.Client{}
 	var guiVersionFlag string
 	if *options.ui {
 		guiVersionFlag = guiVersion
 	}
 
+	userID, e := getUserID(l, botConfig)
+	if e != nil {
+		logger.Fatal(l, fmt.Errorf("could not get user id: %s", e))
+	}
 	deviceID, e := machineid.ID()
 	if e != nil {
 		logger.Fatal(l, fmt.Errorf("could not generate machine id: %s", e))
 	}
-
 	isTestnet := strings.Contains(botConfig.HorizonURL, "test") && botConfig.IsTradingSdex()
-
-	metricsTracker, e := plugins.MakeMetricsTrackerCli(
+	metricsTracker, e := plugins.MakeMetricsTracker(
+		http.DefaultClient,
+		amplitudeAPIKey,
 		userID,
 		deviceID,
-		amplitudeAPIKey,
-		httpClient,
-		botStart,
-		version,
-		gitHash,
-		env,
-		runtime.GOOS,
-		runtime.GOARCH,
-		goarm,
-		runtime.Version(),
-		guiVersionFlag,
-		*options.strategy,
-		float64(botConfig.TickIntervalMillis)/1000,
-		botConfig.TradingExchange,
-		botConfig.TradingPair(),
+		botStartTime,
 		*options.noHeaders, // disable metrics if the CLI specified no headers
-		isTestnet,
-		botConfig.MaxTickDelayMillis,
-		botConfig.SubmitMode,
-		botConfig.DeleteCyclesThreshold,
-		botConfig.FillTrackerSleepMillis,
-		botConfig.FillTrackerDeleteCyclesThreshold,
-		botConfig.SynchronizeStateLoadEnable,
-		botConfig.SynchronizeStateLoadMaxRetries,
-		botConfig.DollarValueFeedBaseAsset != "" && botConfig.DollarValueFeedQuoteAsset != "",
-		botConfig.AlertType,
-		int(botConfig.MonitoringPort) != 0,
-		len(botConfig.Filters) > 0,
-		botConfig.PostgresDbConfig != nil,
-		*options.logPrefix != "",
-		*options.operationalBuffer,
-		*options.operationalBufferNonNativePct,
-		*options.simMode,
-		*options.fixedIterations,
+		plugins.MakeCommonProps(
+			version,
+			gitHash,
+			env,
+			runtime.GOOS,
+			runtime.GOARCH,
+			goarm,
+			runtime.Version(),
+			0,
+			isTestnet,
+			guiVersionFlag,
+		),
+		plugins.MakeCliProps(
+			*options.strategy,
+			float64(botConfig.TickIntervalMillis)/1000,
+			botConfig.TradingExchange,
+			botConfig.TradingPair(),
+			botConfig.MaxTickDelayMillis,
+			botConfig.SubmitMode,
+			botConfig.DeleteCyclesThreshold,
+			botConfig.FillTrackerSleepMillis,
+			botConfig.FillTrackerDeleteCyclesThreshold,
+			botConfig.SynchronizeStateLoadEnable,
+			botConfig.SynchronizeStateLoadMaxRetries,
+			botConfig.DollarValueFeedBaseAsset != "" && botConfig.DollarValueFeedQuoteAsset != "",
+			botConfig.AlertType,
+			int(botConfig.MonitoringPort) != 0,
+			len(botConfig.Filters) > 0,
+			botConfig.PostgresDbConfig != nil,
+			*options.logPrefix != "",
+			*options.operationalBuffer,
+			*options.operationalBufferNonNativePct,
+			*options.simMode,
+			*options.fixedIterations,
+		),
 	)
 	if e != nil {
 		logger.Fatal(l, fmt.Errorf("could not generate metrics tracker: %s", e))
@@ -774,7 +775,7 @@ func runTradeCmd(options inputs) {
 		threadTracker,
 		options,
 		metricsTracker,
-		botStart,
+		botStartTime,
 	)
 	// --- end initialization of objects ---
 	// --- start initialization of services ---
@@ -1048,8 +1049,8 @@ func setLogFile(l logger.Logger, filename string) {
 	defer logPanic(l, false)
 }
 
-func makeLogFilename(logPrefix string, botConfig trader.BotConfig, botStart time.Time) string {
-	botStartStr := botStart.Format("20060102T150405MST")
+func makeLogFilename(logPrefix string, botConfig trader.BotConfig, botStartTime time.Time) string {
+	botStartStr := botStartTime.Format("20060102T150405MST")
 	if botConfig.IsTradingSdex() {
 		return fmt.Sprintf("%s_%s_%s_%s_%s_%s.log", logPrefix, botConfig.AssetCodeA, botConfig.IssuerA, botConfig.AssetCodeB, botConfig.IssuerB, botStartStr)
 	}
diff --git a/gui/backend/send_metric_event.go b/gui/backend/send_metric_event.go
index 1abb2f0bc..3c00c2d65 100644
--- a/gui/backend/send_metric_event.go
+++ b/gui/backend/send_metric_event.go
@@ -10,7 +10,7 @@ import (
 )
 
 type sendMetricEventRequest struct {
-	EventName string                 `json:"event_name"`
+	EventType string                 `json:"event_type"`
 	EventData map[string]interface{} `json:"event_data"`
 }
 
@@ -34,9 +34,9 @@ func (s *APIServer) sendMetricEvent(w http.ResponseWriter, r *http.Request) {
 	}
 
 	// TODO DS Properly extract and compute time for SendEvent
-	e = s.metricsTracker.SendEvent(req.EventName, req.EventData, time.Now())
+	e = s.metricsTracker.SendEvent(req.EventType, req.EventData, time.Now())
 	if e != nil {
-		s.writeErrorJson(w, fmt.Sprintf("error sending gui event %s: %s", req.EventName, e))
+		s.writeErrorJson(w, fmt.Sprintf("error sending gui event %s: %s", string(bodyBytes), e))
 		return
 	}
 
diff --git a/gui/web/src/App.js b/gui/web/src/App.js
index 35d86445d..033b632da 100644
--- a/gui/web/src/App.js
+++ b/gui/web/src/App.js
@@ -13,13 +13,14 @@ import removeKelpErrors from './kelp-ops-api/removeKelpErrors';
 import Welcome from './components/molecules/Welcome/Welcome';
 
 let baseUrl = function () {
-  let origin = window.location.origin
+  let base_url = window.location.origin;
   if (process.env.REACT_APP_API_PORT) {
-    let parts = origin.split(":")
-    return parts[0] + ":" + parts[1] + ":" + process.env.REACT_APP_API_PORT;
+    let parts = origin.split(":");
+    base_url = parts[0] + ":" + parts[1] + ":" + process.env.REACT_APP_API_PORT;
   }
-  return origin;
-}()
+  Constants.setGlobalBaseURL(base_url);
+  return base_url;
+}();
 
 class App extends Component {
   constructor(props) {
@@ -296,6 +297,7 @@ class App extends Component {
 
     let banner = (<div className={styles.banner}>
       <Button
+        eventName="main-quit"
         className={styles.quit}
         size="small"
         onClick={this.quit}
diff --git a/gui/web/src/Constants.js b/gui/web/src/Constants.js
index 4121aa6f5..2ae31e1fa 100644
--- a/gui/web/src/Constants.js
+++ b/gui/web/src/Constants.js
@@ -1,4 +1,4 @@
-export default {
+const constants = {
     BotState: {
         initializing: "initializing",
         stopped: "stopped",
@@ -15,4 +15,12 @@ export default {
         error: "error",
         warning: "warning",
     },
-}
\ No newline at end of file
+
+    BaseURL: "",
+
+    setGlobalBaseURL: (baseUrl) => {
+        constants.BaseURL = baseUrl;
+    },
+};
+
+export default constants;
\ No newline at end of file
diff --git a/gui/web/src/components/atoms/Button/Button.js b/gui/web/src/components/atoms/Button/Button.js
index 206a3db38..739e2eb08 100644
--- a/gui/web/src/components/atoms/Button/Button.js
+++ b/gui/web/src/components/atoms/Button/Button.js
@@ -1,9 +1,11 @@
 import React, { Component } from 'react';
 import PropTypes from 'prop-types';
 import classNames from 'classnames';
+import Constants from '../../../Constants';
 import styles from './Button.module.scss';
 import Icon from '../Icon/Icon';
 import LoadingAnimation from '../LoadingAnimation/LoadingAnimation';
+import sendMetricEvent from '../../../kelp-ops-api/sendMetricEvent';
 
 const iconSizes = {
   small:'10px',
@@ -18,6 +20,14 @@ const iconSizesRound = {
 }
 
 class Button extends Component {
+  constructor(props) {
+    super(props);
+    this.trackOnClick = this.trackOnClick.bind(this);
+    this.sendMetricEvent = this.sendMetricEvent.bind(this);
+
+    this._asyncRequests = {};
+  }
+
   static defaultProps = {
     icon: null,
     size: 'medium',
@@ -34,9 +44,53 @@ class Button extends Component {
     variant: PropTypes.string,
     onClick: PropTypes.func,
     loading: PropTypes.bool,
-    disabled: PropTypes.bool
+    disabled: PropTypes.bool,
+    // we specify a custom validator. It should return an Error object if the validation fails
+    // don't `console.warn` or throw, as this won't work inside `oneOfType`.
+    eventName: function(props, propName, componentName) {
+      // "-" needs to be first or last character to be used literally
+      // source: https://stackoverflow.com/questions/8833963/allow-dash-in-regular-expression
+      if (!/^[-a-zA-Z0-9]+$/.test(props[propName])) {
+        return new Error('Invalid prop `' + propName + '` supplied to `' + componentName + '`. Validation failed.');
+      }
+    },
   };
 
+  sendMetricEvent() {
+    if (this._asyncRequests["sendMetricEvent"]) {
+      return
+    }
+
+    if (!this.props.eventName || this.props.eventName === "") {
+      console.error("programmer error: no event name provided for this Button, not sending button click event!");
+      return
+    }
+
+    const _this = this;
+    const eventData = {
+      gui_event_name: this.props.eventName,
+      gui_category: "generic",
+      gui_component: "button"
+    };
+    this._asyncRequests["sendMetricEvent"] = sendMetricEvent(Constants.BaseURL, "gui-button", eventData).then(resp => {
+      if (!_this._asyncRequests["sendMetricEvent"]) {
+        // if it has been deleted it means we don't want to process the result
+        return
+      }
+      delete _this._asyncRequests["sendMetricEvent"];
+
+      if (!resp.success) {
+        console.log(resp.error);
+      }
+      // else do nothing on success
+    });
+  }
+
+  trackOnClick() {
+    this.sendMetricEvent();
+    this.props.onClick();
+  }
+
   render() {
     const iconOnly = this.props.children ? null : styles.iconOnly;
     const isLoading = this.props.loading ? styles.isLoading : null;
@@ -57,7 +111,7 @@ class Button extends Component {
       <button 
         className={classNameList} 
         disabled={this.props.disabled || this.props.loading } 
-        onClick= {this.props.onClick}
+        onClick= {this.trackOnClick}
       >
         {this.props.loading &&
           <span className={styles.loader}>
diff --git a/gui/web/src/components/atoms/StartStop/StartStop.js b/gui/web/src/components/atoms/StartStop/StartStop.js
index 6d3cb8de6..38692bcb1 100644
--- a/gui/web/src/components/atoms/StartStop/StartStop.js
+++ b/gui/web/src/components/atoms/StartStop/StartStop.js
@@ -17,19 +17,22 @@ class StartStop extends Component {
   render() {
     let icon = "";
     let variant = "";
-    let text = ""
+    let text = "";
+    let eventName = "";
     if (this.props.state === Constants.BotState.running) {
       icon = "stop";
       variant = "stop";
       text = "Stop";
+      eventName = "bot-stop";
     } else {
       icon = "start";
       variant = "start";
       text = "Start";
+      eventName = "bot-start";
     }
     let disabled = this.props.state === Constants.BotState.initializing || this.props.state === Constants.BotState.stopping;
 
-    return (<Button icon={icon} size="small" variant={variant} onClick={this.props.onClick} disabled={disabled}>{text}</Button>);
+    return (<Button eventName={eventName} icon={icon} size="small" variant={variant} onClick={this.props.onClick} disabled={disabled}>{text}</Button>);
   }
 }
 
diff --git a/gui/web/src/components/molecules/BotCard/BotCard.js b/gui/web/src/components/molecules/BotCard/BotCard.js
index 7664976e5..05c0b1fdc 100644
--- a/gui/web/src/components/molecules/BotCard/BotCard.js
+++ b/gui/web/src/components/molecules/BotCard/BotCard.js
@@ -361,6 +361,7 @@ class BotCard extends Component {
 
         <div className={styles.optionsWrapper} ref={node => this.optionsWrapperNode = node}>
           <Button
+              eventName="bot-menu"
               icon="options"
               size="large"
               variant="transparent"
@@ -373,11 +374,13 @@ class BotCard extends Component {
 
         {/* <div className={styles.sortingArrows}>
           <Button
+              eventName="bot-sortup"
               icon="chevronUp"
               variant="transparent"
               hsize="round"
           />
           <Button
+              eventName="bot-sortdown"
               icon="chevronDown"
               variant="transparent"
               hsize="round"
diff --git a/gui/web/src/components/molecules/EmptyList/EmptyList.js b/gui/web/src/components/molecules/EmptyList/EmptyList.js
index 26f53811e..936e51e70 100644
--- a/gui/web/src/components/molecules/EmptyList/EmptyList.js
+++ b/gui/web/src/components/molecules/EmptyList/EmptyList.js
@@ -18,9 +18,9 @@ class EmptyList extends Component {
       <div className={styles.empty}>
         <img src={emptyIcon} className={styles.icon} alt="Empty icon"/>
         <h2 className={styles.title}>Your Kelp forest is empty</h2>
-        <Button onClick={this.props.autogenerateFn}>Autogenerate your first test bot on TestNet</Button>
+        <Button eventName="main-newbot-autogen" onClick={this.props.autogenerateFn}>Autogenerate your first test bot on TestNet</Button>
         <span className={styles.separator}>or</span>
-        <Button onClick={this.props.createBotFn} variant="link">Create your first bot</Button>
+        <Button eventName="main-newbot-first" onClick={this.props.createBotFn} variant="link">Create your first bot</Button>
       </div> 
     );
   }
diff --git a/gui/web/src/components/molecules/Form/Form.js b/gui/web/src/components/molecules/Form/Form.js
index 25b9dda00..868c6025f 100644
--- a/gui/web/src/components/molecules/Form/Form.js
+++ b/gui/web/src/components/molecules/Form/Form.js
@@ -425,7 +425,8 @@ class Form extends Component {
       <div className={grid.container}>
         {error}
         <div className={styles.formFooter}>
-          <Button 
+          <Button
+            eventName={this.props.eventPrefix + "-save"}
             icon="add" 
             size="large" 
             loading={this.state.isSaving}
@@ -449,10 +450,14 @@ class Form extends Component {
     return (
       <div>
         <div className={grid.container}>
-            <ScreenHeader title={this.props.title} backButtonFn={this.props.router.goBack}>
-              {/* <Switch/>
-              <Label>Helper Fields</Label> */}
-              {readOnlyMessage}
+            <ScreenHeader
+              title={this.props.title}
+              backButtonFn={this.props.router.goBack}
+              eventPrefix={this.props.eventPrefix}
+              >
+                {/* <Switch/>
+                <Label>Helper Fields</Label> */}
+                {readOnlyMessage}
             </ScreenHeader>
 
             {error}
@@ -524,6 +529,7 @@ class Form extends Component {
                   onError={() => this.getError("trader_config.trading_secret_seed")}
                   onNewKeyClick={() => this.newSecret("trader_config.trading_secret_seed")}
                   readOnly={this.props.readOnly}
+                  eventPrefix={this.props.eventPrefix + "-secretkey-trader"}
                 />
               </FieldItem>
             </FormSection>
@@ -624,6 +630,7 @@ class Form extends Component {
                   onNewKeyClick={() => this.newSecret("trader_config.source_secret_seed")}
                   optional={true}
                   readOnly={this.props.readOnly}
+                  eventPrefix={this.props.eventPrefix + "-secretkey-source"}
                 />
               </FieldItem>
 
@@ -896,6 +903,7 @@ class Form extends Component {
                   onLoadingPrice={() => this.setLoadingFormula()}
                   onNewPrice={(newPrice) => this.updateFormulaPrice("numerator", newPrice)}
                   readOnly={this.props.readOnly}
+                  eventPrefix={this.props.eventPrefix + "-pricefeed-numerator"}
                   />
               </FieldItem>
               <FieldItem>
@@ -914,6 +922,7 @@ class Form extends Component {
                   onLoadingPrice={() => this.setLoadingFormula()}
                   onNewPrice={(newPrice) => this.updateFormulaPrice("denominator", newPrice)}
                   readOnly={this.props.readOnly}
+                  eventPrefix={this.props.eventPrefix + "-pricefeed-denominator"}
                   />
               </FieldItem>
               <FieldItem>
@@ -950,6 +959,7 @@ class Form extends Component {
                     addLevelError={(levelIdx, subfield, message) => { this.addLevelError(levelIdx, subfield, message) }}
                     clearLevelError={(levelIdx, subfield) => { this.clearLevelError(levelIdx, subfield) }}
                     readOnly={this.props.readOnly}
+                    eventPrefix={this.props.eventPrefix + "-levels"}
                     />
                 </FieldGroup>
               </div>
diff --git a/gui/web/src/components/molecules/Header/Header.js b/gui/web/src/components/molecules/Header/Header.js
index e2c4a5901..2f0b43ba6 100644
--- a/gui/web/src/components/molecules/Header/Header.js
+++ b/gui/web/src/components/molecules/Header/Header.js
@@ -13,20 +13,6 @@ class Header extends Component {
               <img src={logo} className={styles.logo} alt="Kelp logo" />
               <span className={styles.version}>{this.props.version}</span>
             </div>
-            {/* <div className={styles.iconMenu}>
-              <Button
-                icon="day"
-                size="large"
-                variant="transparent"
-                hsize="round"
-              />
-              <Button
-                icon="help"
-                size="large"
-                variant="transparent"
-                hsize="round"
-              />
-            </div> */}
           </div>
         </div>
       </header>
diff --git a/gui/web/src/components/molecules/Levels/Levels.js b/gui/web/src/components/molecules/Levels/Levels.js
index c4fedfa81..ad3920ce0 100644
--- a/gui/web/src/components/molecules/Levels/Levels.js
+++ b/gui/web/src/components/molecules/Levels/Levels.js
@@ -21,6 +21,7 @@ class Levels extends Component {
     addLevelError: PropTypes.func.isRequired,
     clearLevelError: PropTypes.func.isRequired,
     readOnly: PropTypes.bool,
+    eventPrefix: PropTypes.string.isRequired,
   }
 
   render() {
@@ -36,7 +37,8 @@ class Levels extends Component {
       }
 
       let removeButton = (
-        <Button 
+        <Button
+          eventName={this.props.eventPrefix + "-remove"}
           className={styles.button}
           icon="remove" 
           variant="danger" 
@@ -93,6 +95,7 @@ class Levels extends Component {
 
     let newLevelButton = (
       <Button
+        eventName={this.props.eventPrefix + "-new"}
         className={styles.add}
         icon="add"
         variant="faded"
diff --git a/gui/web/src/components/molecules/Modal/Modal.js b/gui/web/src/components/molecules/Modal/Modal.js
index 7e5b68371..47c70348c 100644
--- a/gui/web/src/components/molecules/Modal/Modal.js
+++ b/gui/web/src/components/molecules/Modal/Modal.js
@@ -67,24 +67,26 @@ class Modal extends Component {
       );
     }
 
+    const eventPrefix = "modal-errors";
     let prevButton = null;
     if (this.props.onPrevious) {
-      prevButton = (<Button onClick={this.props.onPrevious} icon="caretLeft" size="medium" className={styles.arrowButton}/>);
+      prevButton = (<Button eventName={eventPrefix + "-previous"} onClick={this.props.onPrevious} icon="caretLeft" size="medium" className={styles.arrowButton}/>);
     }
     const actionButton = (
-      <Button onClick={this.props.onAction}>
+      <Button eventName={eventPrefix + "-action"} onClick={this.props.onAction}>
         {this.props.actionLabel}
       </Button>
     );
     let nextButton = null;
     if (this.props.onNext) {
-      nextButton = (<Button onClick={this.props.onNext} icon="caretRight" size="medium" className={styles.arrowButton}/>);
+      nextButton = (<Button eventName={eventPrefix + "-next"} onClick={this.props.onNext} icon="caretRight" size="medium" className={styles.arrowButton}/>);
     }
 
     return (
       <div className={wrapperClasses}>
         <div className={styles.window}>
-          <Button 
+          <Button
+            eventName={eventPrefix + "-close"}
             icon="close"
             size="small"
             variant="transparent"
diff --git a/gui/web/src/components/molecules/PriceFeedAsset/PriceFeedAsset.js b/gui/web/src/components/molecules/PriceFeedAsset/PriceFeedAsset.js
index 96f64980d..357a7611b 100644
--- a/gui/web/src/components/molecules/PriceFeedAsset/PriceFeedAsset.js
+++ b/gui/web/src/components/molecules/PriceFeedAsset/PriceFeedAsset.js
@@ -28,6 +28,7 @@ class PriceFeedAsset extends Component {
     onNewPrice: PropTypes.func,
     optionsMetadata: PropTypes.object,
     readOnly: PropTypes.bool,
+    eventPrefix: PropTypes.string.isRequired,
   };
 
   componentDidMount() {
@@ -97,11 +98,13 @@ class PriceFeedAsset extends Component {
       loading={false}
       price={this.state.price}
       fetchPrice={this.queryPrice}
+      eventPrefix={this.props.eventPrefix}
       />);
     if (this.state.isLoading || !this.props.optionsMetadata) {
       priceDisplay = (<PriceFeedDisplay
         loading={true}
         fetchPrice={this.queryPrice}
+        eventPrefix={this.props.eventPrefix}
         />);
     }
 
diff --git a/gui/web/src/components/molecules/PriceFeedDisplay/PriceFeedDisplay.js b/gui/web/src/components/molecules/PriceFeedDisplay/PriceFeedDisplay.js
index 71faa703e..82f4455fd 100644
--- a/gui/web/src/components/molecules/PriceFeedDisplay/PriceFeedDisplay.js
+++ b/gui/web/src/components/molecules/PriceFeedDisplay/PriceFeedDisplay.js
@@ -10,7 +10,8 @@ class PriceFeedDisplay extends Component {
   static propTypes = {
     loading: PropTypes.bool,
     price: PropTypes.number,
-    fetchPrice: PropTypes.func
+    fetchPrice: PropTypes.func,
+    eventPrefix: PropTypes.string.isRequired,
   };
 
   render() {
@@ -39,7 +40,8 @@ class PriceFeedDisplay extends Component {
           )}
         </div>
         
-        <Button 
+        <Button
+          eventName={this.props.eventPrefix + "-fetchPrice"}
           onClick={this.props.fetchPrice}
           icon="refresh"
           className={styles.button}
diff --git a/gui/web/src/components/molecules/ScreenHeader/ScreenHeader.js b/gui/web/src/components/molecules/ScreenHeader/ScreenHeader.js
index 84c8b463b..f401b64aa 100644
--- a/gui/web/src/components/molecules/ScreenHeader/ScreenHeader.js
+++ b/gui/web/src/components/molecules/ScreenHeader/ScreenHeader.js
@@ -11,6 +11,7 @@ class ScreenHeader extends Component {
       backButton = (
         <div className={styles.buttonWrapper}>
           <Button
+          eventName={this.props.eventPrefix + "-back"}
           icon="back"
           variant="transparent"
           hsize="round"
diff --git a/gui/web/src/components/molecules/SecretKey/SecretKey.js b/gui/web/src/components/molecules/SecretKey/SecretKey.js
index 0decf7d57..9b5585d5c 100644
--- a/gui/web/src/components/molecules/SecretKey/SecretKey.js
+++ b/gui/web/src/components/molecules/SecretKey/SecretKey.js
@@ -17,6 +17,7 @@ class SecretKey extends Component {
     onNewKeyClick: PropTypes.func,
     optional: PropTypes.bool,
     readOnly: PropTypes.bool,
+    eventPrefix: PropTypes.string.isRequired,
   };
 
   render() {
@@ -36,7 +37,8 @@ class SecretKey extends Component {
             {inputElem}
           </div>
           <div className={grid.col10p}>
-            <Button 
+            <Button
+              eventName={this.props.eventPrefix + "-new"}
               icon="refresh"
               size="small"
               hsize="round"
diff --git a/gui/web/src/components/molecules/Welcome/Welcome.js b/gui/web/src/components/molecules/Welcome/Welcome.js
index 85c6e4176..098ebad65 100644
--- a/gui/web/src/components/molecules/Welcome/Welcome.js
+++ b/gui/web/src/components/molecules/Welcome/Welcome.js
@@ -73,7 +73,7 @@ class Welcome extends Component {
           </p>
 
           <div className={styles.footer}>
-            <Button variant="faded" onClick={this.setPage.bind(this, 2)}>Next</Button>
+            <Button eventName="welcome-next" variant="faded" onClick={this.setPage.bind(this, 2)}>Next</Button>
           </div>
         </div>
       </div>
@@ -109,8 +109,8 @@ class Welcome extends Component {
           </ol>
 
           <div className={styles.footer}>
-            <Button variant="faded" onClick={this.accept}>Accept</Button>
-            <Button variant="faded" onClick={this.quit}>Quit</Button>
+            <Button eventName="welcome-accept" variant="faded" onClick={this.accept}>Accept</Button>
+            <Button eventName="welcome-quit" variant="faded" onClick={this.quit}>Quit</Button>
           </div>
         </div>
       </div>
diff --git a/gui/web/src/components/screens/Bots/Bots.js b/gui/web/src/components/screens/Bots/Bots.js
index 7bcf0f30d..8b519fa82 100644
--- a/gui/web/src/components/screens/Bots/Bots.js
+++ b/gui/web/src/components/screens/Bots/Bots.js
@@ -102,6 +102,7 @@ class Bots extends Component {
       let screenHeader = (
         <ScreenHeader title={'My Bots'}>
           <Button 
+            eventName={"main-newbot"}
             variant="faded" 
             hsize="short"
             icon="add" 
diff --git a/gui/web/src/components/screens/Details/Details.js b/gui/web/src/components/screens/Details/Details.js
index a2d974698..69d5deb2d 100644
--- a/gui/web/src/components/screens/Details/Details.js
+++ b/gui/web/src/components/screens/Details/Details.js
@@ -76,21 +76,26 @@ class Details extends Component {
     return (
       <div>
         <div className={grid.container}>
-          <ScreenHeader title="Harry the Green Plankton" backButtonFn={this.props.history.goBack}>
-            <PillGroup>
-              <Pill number="1" type={'warning'}/>
-              <Pill number="2" type={'error'}/>
-            </PillGroup>
-            <RunStatus />
-            <StartStop/>
-            <Button
-              icon="options"
-              size="large"
-              variant="transparent"
-              hsize="round"
-              className={styles.optionsWrapper}
-              onClick={this.close}
-            />
+          <ScreenHeader
+            title="Harry the Green Plankton"
+            backButtonFn={this.props.history.goBack}
+            eventPrefix="details"
+            >
+              <PillGroup>
+                <Pill number="1" type={'warning'}/>
+                <Pill number="2" type={'error'}/>
+              </PillGroup>
+              <RunStatus />
+              <StartStop/>
+              <Button
+                eventName={"details-close"}
+                icon="options"
+                size="large"
+                variant="transparent"
+                hsize="round"
+                className={styles.optionsWrapper}
+                onClick={this.close}
+              />
           </ScreenHeader>
 
           <div className={styles.mainInfo}>
diff --git a/gui/web/src/components/screens/NewBot/NewBot.js b/gui/web/src/components/screens/NewBot/NewBot.js
index e3c22e420..ab67eba0a 100644
--- a/gui/web/src/components/screens/NewBot/NewBot.js
+++ b/gui/web/src/components/screens/NewBot/NewBot.js
@@ -195,6 +195,7 @@ class NewBot extends Component {
         saveFn={this.saveNew}
         saveText="Create Bot"
         errorResp={this.state.errorResp}
+        eventPrefix="config-new"
         />);
     }
     
@@ -239,6 +240,7 @@ class NewBot extends Component {
       saveText="Save Bot Updates"
       errorResp={this.state.errorResp}
       readOnly={isDetails}
+      eventPrefix="config-edit"
       />);
   }
 }
diff --git a/gui/web/src/kelp-ops-api/sendMetricEvent.js b/gui/web/src/kelp-ops-api/sendMetricEvent.js
index eefa30a96..a2afc6a0f 100644
--- a/gui/web/src/kelp-ops-api/sendMetricEvent.js
+++ b/gui/web/src/kelp-ops-api/sendMetricEvent.js
@@ -1,10 +1,10 @@
-export default (baseUrl, name, eventData) => {
+export default (baseUrl, eventType, eventData) => {
     return fetch(baseUrl + "/api/v1/sendMetricEvent", {
         method: "POST",
-        body: {
-            event_name: name,
-            event_props: eventData,
-        },
+        body: JSON.stringify({
+            event_type: eventType,
+            event_data: eventData,
+        }),
     }).then(resp => {
        return resp.json();
     });
diff --git a/plugins/metricsTracker.go b/plugins/metricsTracker.go
index 70dbe2c4e..b9becb166 100644
--- a/plugins/metricsTracker.go
+++ b/plugins/metricsTracker.go
@@ -29,7 +29,7 @@ type MetricsTracker struct {
 	apiKey              string
 	userID              string
 	deviceID            string
-	props               map[string]interface{}
+	eventProps          map[string]interface{}
 	botStartTime        time.Time
 	isDisabled          bool
 	updateEventSentTime *time.Time
@@ -39,34 +39,64 @@ type MetricsTracker struct {
 // TODO DS Investigate other fields to add to this top-level event.
 // fields for the event object: https://help.amplitude.com/hc/en-us/articles/360032842391-HTTP-API-V2#http-api-v2-events
 type event struct {
-	UserID    string      `json:"user_id"`
-	SessionID int64       `json:"session_id"`
-	DeviceID  string      `json:"device_id"`
-	EventType string      `json:"event_type"`
-	Version   string      `json:"app_version"`
-	Props     interface{} `json:"event_properties"`
+	UserID          string      `json:"user_id"`
+	SessionID       int64       `json:"session_id"`
+	DeviceID        string      `json:"device_id"`
+	EventType       string      `json:"event_type"`
+	Version         string      `json:"app_version"`
+	EventProperties interface{} `json:"event_properties"`
 }
 
-// props holds the properties that we need for all Amplitude events.
-// This lives on the `MetricsTracker` struct.
+// CommonPropsStruct holds the properties that are common to all our Amplitude events.
 // TODO DS Add geodata.
 // TODO DS Add cloud server information.
 // TODO DS Add time to run update function as `millisForUpdate`.
-type commonProps struct {
-	CliVersion                       string  `json:"cli_version"`
-	GitHash                          string  `json:"git_hash"`
-	Env                              string  `json:"env"`
-	Goos                             string  `json:"goos"`
-	Goarch                           string  `json:"goarch"`
-	Goarm                            string  `json:"goarm"`
-	GoVersion                        string  `json:"go_version"`
-	GuiVersion                       string  `json:"gui_version"`
+type CommonPropsStruct struct {
+	CliVersion        string  `json:"cli_version"`
+	GitHash           string  `json:"git_hash"`
+	Env               string  `json:"env"`
+	Goos              string  `json:"goos"`
+	Goarch            string  `json:"goarch"`
+	Goarm             string  `json:"goarm"`
+	GoVersion         string  `json:"go_version"`
+	SecondsSinceStart float64 `json:"seconds_since_start"`
+	IsTestnet         bool    `json:"is_testnet"`
+	GuiVersion        string  `json:"gui_version"` // can be present for cli trackers if they are started from the GUI
+}
+
+// MakeCommonProps is a factory mmethod for CommonPropsStruct
+func MakeCommonProps(
+	cliVersion string,
+	gitHash string,
+	env string,
+	goos string,
+	goarch string,
+	goarm string,
+	goVersion string,
+	secondsSinceStart float64,
+	isTestnet bool,
+	guiVersion string,
+) *CommonPropsStruct {
+	return &CommonPropsStruct{
+		CliVersion:        cliVersion,
+		GitHash:           gitHash,
+		Env:               env,
+		Goos:              goos,
+		Goarch:            goarch,
+		Goarm:             goarm,
+		GoVersion:         goVersion,
+		SecondsSinceStart: secondsSinceStart,
+		IsTestnet:         isTestnet,
+		GuiVersion:        guiVersion,
+	}
+}
+
+// CliPropsStruct contains only those props that are needed for all CLI events
+type CliPropsStruct struct {
 	Strategy                         string  `json:"strategy"`
 	UpdateTimeIntervalSeconds        float64 `json:"update_time_interval_seconds"`
 	Exchange                         string  `json:"exchange"`
 	TradingPair                      string  `json:"trading_pair"`
-	SecondsSinceStart                float64 `json:"seconds_since_start"`
-	IsTestnet                        bool    `json:"is_testnet"`
 	MaxTickDelayMillis               int64   `json:"max_tick_delay_millis"`
 	SubmitMode                       string  `json:"submit_mode"`
 	DeleteCyclesThreshold            int64   `json:"delete_cycles_threshold"`
@@ -86,6 +116,55 @@ type commonProps struct {
 	FixedIterations                  uint64  `json:"fixed_iterations"`
 }
 
+// MakeCliProps is a factory mmethod for CommonPropsStruct
+func MakeCliProps(
+	strategy string,
+	updateTimeIntervalSeconds float64,
+	exchange string,
+	tradingPair string,
+	maxTickDelayMillis int64,
+	submitMode string,
+	deleteCyclesThreshold int64,
+	fillTrackerSleepMillis uint32,
+	fillTrackerDeleteCyclesThreshold int64,
+	synchronizeStateLoadEnable bool,
+	synchronizeStateLoadMaxRetries int,
+	enabledFeatureDollarValue bool,
+	alertType string,
+	enabledFeatureMonitoring bool,
+	enabledFeatureFilters bool,
+	enabledFeaturePostgres bool,
+	enabledFeatureLogging bool,
+	operationalBuffer float64,
+	operationalBufferNonNativePct float64,
+	simMode bool,
+	fixedIterations uint64,
+) *CliPropsStruct {
+	return &CliPropsStruct{
+		Strategy:                         strategy,
+		UpdateTimeIntervalSeconds:        updateTimeIntervalSeconds,
+		Exchange:                         exchange,
+		TradingPair:                      tradingPair,
+		MaxTickDelayMillis:               maxTickDelayMillis,
+		SubmitMode:                       submitMode,
+		DeleteCyclesThreshold:            deleteCyclesThreshold,
+		FillTrackerSleepMillis:           fillTrackerSleepMillis,
+		FillTrackerDeleteCyclesThreshold: fillTrackerDeleteCyclesThreshold,
+		SynchronizeStateLoadEnable:       synchronizeStateLoadEnable,
+		SynchronizeStateLoadMaxRetries:   synchronizeStateLoadMaxRetries,
+		EnabledFeatureDollarValue:        enabledFeatureDollarValue,
+		AlertType:                        alertType,
+		EnabledFeatureMonitoring:         enabledFeatureMonitoring,
+		EnabledFeatureFilters:            enabledFeatureFilters,
+		EnabledFeaturePostgres:           enabledFeaturePostgres,
+		EnabledFeatureLogging:            enabledFeatureLogging,
+		OperationalBuffer:                operationalBuffer,
+		OperationalBufferNonNativePct:    operationalBufferNonNativePct,
+		SimMode:                          simMode,
+		FixedIterations:                  fixedIterations,
+	}
+}
+
 // updateProps holds the properties for the update Amplitude event.
 type updateProps struct {
 	Success                      bool    `json:"success"`
@@ -139,128 +218,37 @@ func (ar amplitudeResponse) String() string {
 	)
 }
 
-// MakeMetricsTrackerCli is a factory method to create a `metrics.Tracker` from the CLI.
-func MakeMetricsTrackerCli(
+// MakeMetricsTracker is a factory method
+func MakeMetricsTracker(
+	client *http.Client,
+	apiKey string,
 	userID string,
 	deviceID string,
-	apiKey string,
-	client *http.Client,
 	botStartTime time.Time,
-	version string,
-	gitHash string,
-	env string,
-	goos string,
-	goarch string,
-	goarm string,
-	goVersion string,
-	guiVersion string,
-	strategy string,
-	updateTimeIntervalSeconds float64,
-	exchange string,
-	tradingPair string,
 	isDisabled bool,
-	isTestnet bool,
-	maxTickDelayMillis int64,
-	submitMode string,
-	deleteCyclesThreshold int64,
-	fillTrackerSleepMillis uint32,
-	fillTrackerDeleteCyclesThreshold int64,
-	synchronizeStateLoadEnable bool,
-	synchronizeStateLoadMaxRetries int,
-	enabledFeatureDollarValue bool,
-	alertType string,
-	enabledFeatureMonitoring bool,
-	enabledFeatureFilters bool,
-	enabledFeaturePostgres bool,
-	enabledFeatureLogging bool,
-	operationalBuffer float64,
-	operationalBufferNonNativePct float64,
-	simMode bool,
-	fixedIterations uint64,
+	commonProps *CommonPropsStruct,
+	cliProps *CliPropsStruct,
 ) (*MetricsTracker, error) {
-	props := commonProps{
-		CliVersion:                       version,
-		GitHash:                          gitHash,
-		Env:                              env,
-		Goos:                             goos,
-		Goarch:                           goarch,
-		Goarm:                            goarm,
-		GoVersion:                        goVersion,
-		GuiVersion:                       guiVersion,
-		Strategy:                         strategy,
-		UpdateTimeIntervalSeconds:        updateTimeIntervalSeconds,
-		Exchange:                         exchange,
-		TradingPair:                      tradingPair,
-		SecondsSinceStart:                0,
-		IsTestnet:                        isTestnet,
-		MaxTickDelayMillis:               maxTickDelayMillis,
-		SubmitMode:                       submitMode,
-		DeleteCyclesThreshold:            deleteCyclesThreshold,
-		FillTrackerSleepMillis:           fillTrackerSleepMillis,
-		FillTrackerDeleteCyclesThreshold: fillTrackerDeleteCyclesThreshold,
-		SynchronizeStateLoadEnable:       synchronizeStateLoadEnable,
-		SynchronizeStateLoadMaxRetries:   synchronizeStateLoadMaxRetries,
-		EnabledFeatureDollarValue:        enabledFeatureDollarValue,
-		AlertType:                        alertType,
-		EnabledFeatureMonitoring:         enabledFeatureMonitoring,
-		EnabledFeatureFilters:            enabledFeatureFilters,
-		EnabledFeaturePostgres:           enabledFeaturePostgres,
-		EnabledFeatureLogging:            enabledFeatureLogging,
-		OperationalBuffer:                operationalBuffer,
-		OperationalBufferNonNativePct:    operationalBufferNonNativePct,
-		SimMode:                          simMode,
-		FixedIterations:                  fixedIterations,
+	if commonProps == nil {
+		return nil, fmt.Errorf("need a non-nil commonProps to make a metrics tracker")
 	}
 
-	propsMap, e := utils.ToMapStringInterface(props)
+	commonPropsMap, e := utils.ToMapStringInterface(*commonProps)
 	if e != nil {
-		return nil, fmt.Errorf("could not convert props to map: %s", e)
+		return nil, fmt.Errorf("could not convert commonProps to map: %s", e)
 	}
 
-	return &MetricsTracker{
-		client:              client,
-		apiKey:              apiKey,
-		userID:              userID,
-		deviceID:            deviceID,
-		props:               propsMap,
-		botStartTime:        botStartTime,
-		isDisabled:          isDisabled,
-		updateEventSentTime: nil,
-		cliVersion:          version,
-	}, nil
-}
-
-// MakeMetricsTrackerGui is a factory method to create a `metrics.Tracker` from the CLI.
-func MakeMetricsTrackerGui(
-	userID string,
-	deviceID string,
-	apiKey string,
-	client *http.Client,
-	botStartTime time.Time,
-	version string,
-	gitHash string,
-	env string,
-	goos string,
-	goarch string,
-	goarm string,
-	goVersion string,
-	guiVersion string,
-	isDisabled bool,
-) (*MetricsTracker, error) {
-	props := commonProps{
-		CliVersion: version,
-		GitHash:    gitHash,
-		Env:        env,
-		Goos:       goos,
-		Goarch:     goarch,
-		Goarm:      goarm,
-		GoVersion:  goVersion,
-		GuiVersion: guiVersion,
+	var cliPropsMap map[string]interface{}
+	if cliProps != nil {
+		cliPropsMap, e = utils.ToMapStringInterface(*cliProps)
+		if e != nil {
+			return nil, fmt.Errorf("could not convert cliProps to map: %s", e)
+		}
 	}
 
-	propsMap, e := utils.ToMapStringInterface(props)
+	mergedProps, e := utils.MergeMaps(commonPropsMap, cliPropsMap)
 	if e != nil {
-		return nil, fmt.Errorf("could not convert props to map: %s", e)
+		return nil, fmt.Errorf("could not merge commonPropsMap and cliPropsMap: %s", e)
 	}
 
 	return &MetricsTracker{
@@ -268,11 +256,11 @@ func MakeMetricsTrackerGui(
 		apiKey:              apiKey,
 		userID:              userID,
 		deviceID:            deviceID,
-		props:               propsMap,
+		eventProps:          mergedProps,
 		botStartTime:        botStartTime,
 		isDisabled:          isDisabled,
 		updateEventSentTime: nil,
-		cliVersion:          version,
+		cliVersion:          commonProps.CliVersion,
 	}, nil
 }
 
@@ -283,7 +271,7 @@ func (mt *MetricsTracker) GetUpdateEventSentTime() *time.Time {
 
 // SendStartupEvent sends the startup Amplitude event.
 func (mt *MetricsTracker) SendStartupEvent(now time.Time) error {
-	return mt.SendEvent(startupEventName, mt.props, now)
+	return mt.SendEvent(startupEventName, mt.eventProps, now)
 }
 
 // SendUpdateEvent sends the update Amplitude event.
@@ -326,20 +314,20 @@ func (mt *MetricsTracker) SendDeleteEvent(exit bool) error {
 
 // SendEvent sends an event with its type and properties to Amplitude.
 func (mt *MetricsTracker) SendEvent(eventType string, eventPropsInterface interface{}, now time.Time) error {
-	if mt.apiKey == "" || mt.userID == "-1" || mt.isDisabled {
+	if mt == nil || mt.apiKey == "" || mt.userID == "-1" || mt.isDisabled {
 		log.Printf("metric - not sending event metric of type '%s' because metrics are disabled", eventType)
 		return nil
 	}
 
-	trackerProps := mt.props
+	trackerProps := mt.eventProps
 	trackerProps[secondsSinceStartKey] = now.Sub(mt.botStartTime).Seconds()
 
-	eventProps, e := utils.ToMapStringInterface(eventPropsInterface)
+	inputProps, e := utils.ToMapStringInterface(eventPropsInterface)
 	if e != nil {
-		return fmt.Errorf("could not convert event props to map: %s", e)
+		return fmt.Errorf("could not convert event inputProps to map: %s", e)
 	}
 
-	mergedProps, e := utils.MergeMaps(trackerProps, eventProps)
+	mergedProps, e := utils.MergeMaps(trackerProps, inputProps)
 	if e != nil {
 		return fmt.Errorf("could not merge event properties: %s", e)
 	}
@@ -349,12 +337,12 @@ func (mt *MetricsTracker) SendEvent(eventType string, eventPropsInterface interf
 	eventW := eventWrapper{
 		APIKey: mt.apiKey,
 		Events: []event{{
-			UserID:    mt.userID,
-			SessionID: mt.botStartTime.Unix() * 1000, // convert to millis based on docs
-			DeviceID:  mt.deviceID,
-			EventType: eventType,
-			Props:     mergedProps,
-			Version:   mt.cliVersion,
+			UserID:          mt.userID,
+			SessionID:       mt.botStartTime.Unix() * 1000, // convert to millis based on docs
+			DeviceID:        mt.deviceID,
+			EventType:       eventType,
+			EventProperties: mergedProps,
+			Version:         mt.cliVersion,
 		}},
 	}
 	requestBody, e := json.Marshal(eventW)
@@ -378,10 +366,9 @@ func (mt *MetricsTracker) SendEvent(eventType string, eventPropsInterface interf
 		eventWCensored.APIKey = ""
 		requestWCensored, e := json.Marshal(eventWCensored)
 		if e != nil {
-			log.Printf("metric - failed to send event metric of type '%s' (response=%s), error while trying to marshall requestWCensored: %s", eventType, responseData.String(), e)
-		} else {
-			log.Printf("metric - failed to send event metric of type '%s' (requestWCensored=%s; response=%s)", eventType, string(requestWCensored), responseData.String())
+			return fmt.Errorf("metric - failed to send event metric of type '%s' (response=%s), error while trying to marshall requestWCensored: %s", eventType, responseData.String(), e)
 		}
+		return fmt.Errorf("metric - failed to send event metric of type '%s' (requestWCensored=%s; response=%s)", eventType, string(requestWCensored), responseData.String())
 	}
 	return nil
 }