digital-marketing-google

Google Digital Garage

Free tutorials from Google on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.

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1. The online opportunity

1. The world goes digital
2. How Google Analytics works

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2. Your first steps in online success

1. Your online goals
2. Building your online presence
3. Marketing your online presence
4. Analyze and adapt

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3. Build your web presence

1. Choosing your online presence
2. How websites work
3. Key website ingredients
4. Websites and your business goals
5. Make your website easy to use
6. Website design do’s and don’ts

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4. Connect through email

1. Email marketing basics
2. Your email marketing options
3. Crafting great marketing emails
4. Managing successful email campaigns

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5. Get started with search

1. Search engine basics
2. How search engines work
3. How search engines see the web
4. Organic search explained
5. Paid search explained
6. Google search console

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6. Get discovered with search

1. Intro to search engine optimisation (SEO)
2. The importance of an SEO plan
3. The SEO process
4. How to choose keywords
5. Setting realistic SEO goals

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7. Make search work for you

1. Making your web pages search friendly
2. How other websites can work for you
3. Cross borders with SEO

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8. Be noticed with search ads

1. Introduction to search engine marketing (SEM)
2. The SEM auction
3. What makes a good keyword
4. Make your ads stand out

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9. Improve your search campaigns

1. Achieve relevance with good structure
2. Get the most from your keywords
3. Fine-tune with keyword match types
4. How to know what’s working and what Isn’t

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10. Get started with analytics

1. What Is web analytics?
2. Making web analytics work for you
3. Tracking specific goals with web analytics

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11. Find success with analytics

1. Web analytics and organic search
2. Tools to measure SEM
3. Breaking down your data for insights

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12. Get noticed locally

1. Marketing to the locals
2. The power of local directories

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13. Help people nearby find you online

1. Using digital to advertise locally
2. Reaching locals on their mobiles
3. SEO for local businesses

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14. Get noticed with social media

1. Social media basics
2. The right social media sites for you
3. Setting your goals for social media
4. Getting on social media

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15. Deep dive into social media

1. Your long-term social media plan
2. Advertising on social media
3. Measuring success in social media
4. Avoiding social media pitfalls

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16. Discover the possibilities of mobile

1. The evolution of mobile devices
2. Understanding mobile web and mobile apps
3. Understanding mobile apps

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17. Make mobile work for you

1. Introduction for advertising on mobile
2. Search campaigns for mobile
3. Display campaigns for mobile
4. Social media campaigns for mobile
5. Video for mobile

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18. Advertise on other websites

1. What is display advertising?
2. Search advertising vs. display advertising
3. The ins and outs of display advertising

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19. Deep dive into display advertising

1. Making display ads meet your goals
2. Understanding ad networks
3. How retargeting works

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20. Expand internationally

1. Introduction to international marketing and export
2. Validating your new market
3. Being understood abroad
4. Advertise across-borders
5. The support systems you will need
6. Helping customers abroad buy your products

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21. Get started with search

1. The rise of online video
2. How video fits into your online strategy
3. Creating video content within your budget
4. Sharing and promoting your videos
5. Advertising on video sharing sites
6. Measuring video performance