- Content is the king!
- Make sure that Headings Structure is correct:
- there must be one and only
h1tag on each page, - check heading-level outline to verify headings hierarchy.
- there must be one and only
- Take care of Document Structure and Semantics.
- check structural outline to verify document structure.
- Remember that good Accessibility translates into better SEO.
- Optimise website's performance - loading time is important factor in SEO:
- minify JS, CSS and HTML,
- optimise images,
- and much more...
- Our Accessibility Styleguide
- The HTML5 Semantic Elements and What They Mean For SEO by Roy Dopaishi
- What You Should Know About Accessibility + SEO by Laura Lippay
- Does site speed influence SEO? by Edwin Toonen
- Google Webmaster Tools
- W3C's Nu Html Checker for Validation and Document Outlines
- Google's Lighthouse for "improving the quality of web pages", includes SEO Audit
- Google's Page Speed Insights for Performance Audit
- Google's Rich Snippets Testing Tool