diff --git a/Gemfile.lock b/Gemfile.lock
index f52d8ead6..3744b362d 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -82,12 +82,12 @@ GEM
       activerecord (>= 6.0, < 7.1)
     addressable (2.8.1)
       public_suffix (>= 2.0.2, < 6.0)
-    administrate (0.18.0)
-      actionpack (>= 5.0)
-      actionview (>= 5.0)
-      activerecord (>= 5.0)
-      jquery-rails (>= 4.0)
-      kaminari (>= 1.0)
+    administrate (0.20.1)
+      actionpack (>= 6.0, < 8.0)
+      actionview (>= 6.0, < 8.0)
+      activerecord (>= 6.0, < 8.0)
+      jquery-rails (~> 4.6.0)
+      kaminari (~> 1.2.2)
       sassc-rails (~> 2.1)
       selectize-rails (~> 0.6)
     administrate-field-active_storage (0.3.8)
@@ -204,7 +204,7 @@ GEM
     image_processing (1.12.2)
       mini_magick (>= 4.9.5, < 5)
       ruby-vips (>= 2.0.17, < 3)
-    jquery-rails (4.5.0)
+    jquery-rails (4.6.0)
       rails-dom-testing (>= 1, < 3)
       railties (>= 4.2.0)
       thor (>= 0.14, < 2.0)
@@ -499,4 +499,4 @@ RUBY VERSION
    ruby 3.0.0p0
 
 BUNDLED WITH
-   2.5.21
+   2.5.22
diff --git a/ansible/inventories/staging/host_vars/staging.yml b/ansible/inventories/staging/host_vars/staging.yml
index aa9cb3b00..2744dc670 100644
--- a/ansible/inventories/staging/host_vars/staging.yml
+++ b/ansible/inventories/staging/host_vars/staging.yml
@@ -1,127 +1,130 @@
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diff --git a/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb b/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb
index f473aa430..999e65ced 100644
--- a/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb
+++ b/app/adapters/whats_app_adapter/three_sixty_dialog_inbound.rb
@@ -140,7 +140,7 @@ def error_indicating_unsupported_content(errors)
     def request_for_more_info?(text)
       return false if text.blank?
 
-      text.strip.eql?(I18n.t('adapter.whats_app.quick_reply_button_text.more_info'))
+      text.strip.eql?(organization.whats_app_quick_reply_button_text['more_info'])
     end
 
     def request_to_receive_message?(contributor, text)
@@ -150,12 +150,7 @@ def request_to_receive_message?(contributor, text)
     end
 
     def quick_reply_response?(text)
-      quick_reply_keys = %w[answer more_info]
-      quick_reply_texts = []
-      quick_reply_keys.each do |key|
-        quick_reply_texts << I18n.t("adapter.whats_app.quick_reply_button_text.#{key}")
-      end
-      text.strip.in?(quick_reply_texts)
+      text.strip.in?(organization.whats_app_quick_reply_button_text.values)
     end
 
     def unsubscribe_text?(text)
diff --git a/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb b/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb
index 2e425f3cd..b27fdeaa5 100644
--- a/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb
+++ b/app/adapters/whats_app_adapter/three_sixty_dialog_outbound.rb
@@ -41,10 +41,9 @@ def send_unsupported_content_message!(contributor, organization)
       def send_more_info_message!(contributor, organization)
         return unless contributor_can_receive_messages?(contributor)
 
-        text = [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
         WhatsAppAdapter::ThreeSixtyDialogOutbound::Text.perform_later(organization_id: organization.id,
                                                                       payload: text_payload(
-                                                                        contributor, text
+                                                                        contributor, organization.whats_app_more_info_message
                                                                       ))
       end
 
diff --git a/app/adapters/whats_app_adapter/twilio_outbound.rb b/app/adapters/whats_app_adapter/twilio_outbound.rb
index 60bc2fa95..b77a25d50 100644
--- a/app/adapters/whats_app_adapter/twilio_outbound.rb
+++ b/app/adapters/whats_app_adapter/twilio_outbound.rb
@@ -33,7 +33,7 @@ def send_unsupported_content_message!(contributor, organization)
       def send_more_info_message!(contributor, organization)
         return unless contributor_can_receive_messages?(contributor)
 
-        text = [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
+        text = [organization.whats_app_more_info_message, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
         WhatsAppAdapter::TwilioOutbound::Text.perform_later(organization_id: organization.id, contributor_id: contributor.id, text: text)
       end
 
diff --git a/app/controllers/admin/organizations_controller.rb b/app/controllers/admin/organizations_controller.rb
index d12e81a0f..3c1f02835 100644
--- a/app/controllers/admin/organizations_controller.rb
+++ b/app/controllers/admin/organizations_controller.rb
@@ -1,31 +1,5 @@
 # frozen_string_literal: true
 
 module Admin
-  class OrganizationsController < Admin::ApplicationController
-    def update
-      organization = Organization.find(update_params[:id])
-      organization.business_plan.update(valid_from: nil, valid_until: nil)
-      business_plan = BusinessPlan.find(update_params[:organization][:business_plan_id])
-      business_plan.update(valid_from: Time.current, valid_until: 1.year.from_now)
-      organization.upgraded_business_plan_at =
-        (Time.current if business_plan.price_per_month > organization.business_plan.price_per_month)
-      if organization.update(update_params[:organization])
-        redirect_to admin_organization_path(organization), flash: { success: 'Organization was successfully updated.' }
-      else
-        render :edit, status: :unprocessable_entity
-      end
-    end
-
-    private
-
-    def update_params
-      params.permit(:id,
-                    organization: %i[id business_plan_id upgrade_discount contact_person_id name
-                                     threemarb_api_identity twilio_account_sid onboarding_allowed
-                                     onboarding_data_protection_link onboarding_data_processing_consent_additional_info
-                                     onboarding_imprint_link onboarding_ask_for_additional_consent
-                                     onboarding_additional_consent_heading onboarding_additional_consent_text
-                                     channel_image about signal_complete_onboarding_link])
-    end
-  end
+  class OrganizationsController < Admin::ApplicationController; end
 end
diff --git a/app/dashboards/organization_dashboard.rb b/app/dashboards/organization_dashboard.rb
index 1f326eeec..35d5d626b 100644
--- a/app/dashboards/organization_dashboard.rb
+++ b/app/dashboards/organization_dashboard.rb
@@ -28,8 +28,10 @@ class OrganizationDashboard < Administrate::BaseDashboard
     onboarding_additional_consent_heading: Field::String,
     onboarding_additional_consent_text: Field::String,
     channel_image: Field::ActiveStorage,
+    whats_app_more_info_message: Field::Text,
     whats_app_profile_about: Field::Text,
-    signal_complete_onboarding_link: Field::Url
+    signal_complete_onboarding_link: Field::Url,
+    whats_app_quick_reply_button_text: Field::JSONB
   }.freeze
 
   COLLECTION_ATTRIBUTES = %i[
@@ -48,6 +50,7 @@ class OrganizationDashboard < Administrate::BaseDashboard
     created_at
     updated_at
     upgraded_business_plan_at
+    whats_app_more_info_message
   ].freeze
 
   FORM_ATTRIBUTES_EDIT = %i[
@@ -56,6 +59,7 @@ class OrganizationDashboard < Administrate::BaseDashboard
     business_plan
     upgrade_discount
     whats_app_profile_about
+    whats_app_more_info_message
     onboarding_data_protection_link
     onboarding_data_processing_consent_additional_info
     onboarding_imprint_link
@@ -65,6 +69,7 @@ class OrganizationDashboard < Administrate::BaseDashboard
     onboarding_allowed
     channel_image
     signal_complete_onboarding_link
+    whats_app_quick_reply_button_text
   ].freeze
 
   COLLECTION_FILTERS = {}.freeze
diff --git a/app/models/organization.rb b/app/models/organization.rb
index 0a8ec781c..44b6adbac 100644
--- a/app/models/organization.rb
+++ b/app/models/organization.rb
@@ -39,6 +39,10 @@ def onboarding_allowed=(value)
     self[:onboarding_allowed] = value.is_a?(String) ? JSON.parse(value) : value
   end
 
+  def whats_app_quick_reply_button_text=(value)
+    self[:whats_app_quick_reply_button_text] = value.is_a?(String) ? JSON.parse(value) : value
+  end
+
   def whats_app_configured?
     twilio_configured? || three_sixty_dialog_configured?
   end
diff --git a/db/migrate/20241120182931_add_whats_app_columns_to_organizations.rb b/db/migrate/20241120182931_add_whats_app_columns_to_organizations.rb
new file mode 100644
index 000000000..a8d0112dd
--- /dev/null
+++ b/db/migrate/20241120182931_add_whats_app_columns_to_organizations.rb
@@ -0,0 +1,10 @@
+# frozen_string_literal: true
+
+class AddWhatsAppColumnsToOrganizations < ActiveRecord::Migration[6.1]
+  def change
+    change_table :organizations, bulk: true do |t|
+      t.jsonb :whats_app_quick_reply_button_text, default: { answer_request: 'Antworten', more_info: 'Mehr Infos' }
+      t.string :whats_app_more_info_message, default: ''
+    end
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 41a6f75f7..c52ca04e7 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2024_11_19_084424) do
+ActiveRecord::Schema.define(version: 2024_11_20_182931) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_trgm"
@@ -234,6 +234,8 @@
     t.jsonb "onboarding_allowed", default: {"email"=>true, "signal"=>true, "threema"=>true, "telegram"=>true, "whats_app"=>true}
     t.jsonb "twilio_content_sids", default: {"new_request_day1"=>"", "new_request_day2"=>"", "new_request_day3"=>"", "new_request_night1"=>"", "new_request_night2"=>"", "new_request_night3"=>"", "new_request_evening1"=>"", "new_request_evening2"=>"", "new_request_evening3"=>"", "new_request_morning1"=>"", "new_request_morning2"=>"", "new_request_morning3"=>""}
     t.string "signal_complete_onboarding_link"
+    t.jsonb "whats_app_quick_reply_button_text", default: {"more_info"=>"Mehr Infos", "answer_request"=>"Antworten"}
+    t.string "whats_app_more_info_message", default: ""
     t.index ["business_plan_id"], name: "index_organizations_on_business_plan_id"
     t.index ["contact_person_id"], name: "index_organizations_on_contact_person_id"
     t.index ["telegram_bot_username"], name: "index_organizations_on_telegram_bot_username", unique: true
diff --git a/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb b/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb
index 87c20572b..334aa71b7 100644
--- a/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb
+++ b/spec/adapters/whats_app_adapter/three_sixty_dialog_outbound_spec.rb
@@ -5,7 +5,9 @@
 RSpec.describe WhatsAppAdapter::ThreeSixtyDialogOutbound do
   let(:adapter) { described_class.new }
   let(:organization) do
-    create(:organization, project_name: 'Great project')
+    create(:organization,
+           project_name: 'Great project',
+           whats_app_more_info_message: "We're cool, but if you want to unsubscribe, write 'unsubscribe'")
   end
   let!(:message) do
     create(:message, :outbound, text: '360dialog is great!', broadcasted: true, recipient: contributor,
@@ -210,8 +212,7 @@
       end
 
       before do
-        text_payload[:text][:body] =
-          [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n")
+        text_payload[:text][:body] = organization.whats_app_more_info_message
       end
 
       it {
diff --git a/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb b/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb
index d4ec33340..e1fa72b0b 100644
--- a/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb
+++ b/spec/jobs/whats_app_adapter/three_sixty_dialog/process_webhook_job_spec.rb
@@ -8,7 +8,10 @@
     subject { -> { described_class.new.perform(organization_id: organization.id, components: components) } }
 
     let(:organization) do
-      create(:organization, three_sixty_dialog_client_api_key: 'valid_api_key')
+      create(:organization,
+             three_sixty_dialog_client_api_key: 'valid_api_key',
+             whats_app_quick_reply_button_text: { answer_request: 'Mehr Infos', more_info: 'Über uns' },
+             whats_app_more_info_message: "Please do not unsubscribe. Unless you want to. Then send a 'unsubscribe'")
     end
     let(:components) do
       {
@@ -180,9 +183,9 @@
       context 'request for more info' do
         before do
           components[:messages].first.delete(:text)
-          components[:messages].first[:button] = { text: 'Mehr Infos' }
+          components[:messages].first[:button] = { text: 'Über uns' }
         end
-        let(:text) { [organization.whats_app_profile_about, "_#{I18n.t('adapter.shared.unsubscribe.instructions')}_"].join("\n\n") }
+        let(:text) { organization.whats_app_more_info_message }
 
         it 'marks that contributor has responded to template message' do
           expect { subject.call }.to change {
diff --git a/spec/requests/whats_app/webhook_spec.rb b/spec/requests/whats_app/webhook_spec.rb
index b568a2320..b1570fdb4 100644
--- a/spec/requests/whats_app/webhook_spec.rb
+++ b/spec/requests/whats_app/webhook_spec.rb
@@ -198,7 +198,7 @@
         context 'request for more info' do
           before do
             params['Body'] = 'Mehr Infos'
-            organization.update(whats_app_profile_about: 'Here is more info')
+            organization.update(whats_app_more_info_message: 'Here is more info')
           end
           let(:more_info_job_args) do
             {
diff --git a/spec/system/admin/organizations_spec.rb b/spec/system/admin/organizations_spec.rb
index fb249bc8f..3bced946b 100644
--- a/spec/system/admin/organizations_spec.rb
+++ b/spec/system/admin/organizations_spec.rb
@@ -12,10 +12,12 @@
 
       click_on 'Edit'
       fill_in 'Name', with: 'Real name'
+      fill_in 'Whats app more info message', with: 'More info. Unsubscribe?'
       click_on 'Update Organization'
 
       expect(page).to have_text('Organization was successfully updated.')
       expect(page).to have_text('Show Real name')
+      expect(page).to have_content('More info. Unsubscribe?')
     end
   end
 end