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+---
+title: Welcome to The New Dynamic
+description: This is the year we threw out the rule book
+date: 2019-12-31T14:37:32.812Z
+---
+
+We started Sonnet Media in 2001, fresh from our enthusiasm with blogging and the rise of a better web. Sonnet Media's name—besides reflecting our enthusiasm for arts & culture—recognized the idea of "Code is Poetry" of a sort, or more specifically that both code and poetry have structure yet both are more beautiful when one breaks the rules a bit. 
+
+Fast forward to 2013. This is the year we threw out the rule book. We fundamentally changed the way we build websites. See our post on [Bulletproof Technology](/article/bulletproof-technology/) for more on the details, but in short, we started building sites that are fun for us to build and radically improve the performance, security and cost of our sites. 
+
+We were early adopting these methodologies, but by 2019 it was clear. We had to change our name to reflect how incredibly better this was than the old legacy way (that most of the web still uses). 
+
+So welcome to this new dynamic. Welcome to The New Dynamic. Same people, same pride and integrity in everything we build. New name.
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