diff --git a/app/assets/v2/css/landing_page.css b/app/assets/v2/css/landing_page.css
index d39afa9acdb..a56761d3ec4 100644
--- a/app/assets/v2/css/landing_page.css
+++ b/app/assets/v2/css/landing_page.css
@@ -276,9 +276,21 @@ body {
   display: none;
 }
 
-#gc-tree img {
-  max-width: 100%;
-  will-change: transform;
+#gc-tree {
+  text-align: center;
+}
+
+#gc-tree .lines {
+  animation-play-state: running;
+}
+
+#gc-tree .cls-4 {
+  animation-play-state: running;
+}
+
+.pause-animation {
+  animation-play-state: paused !important;
+  -webkit-animation-play-state: paused !important;
 }
 
 .pricing-tiers-container {
diff --git a/app/assets/v2/js/landing_page.js b/app/assets/v2/js/landing_page.js
index 10b3c188916..2d76ec7ac89 100644
--- a/app/assets/v2/js/landing_page.js
+++ b/app/assets/v2/js/landing_page.js
@@ -2,9 +2,11 @@ scrollContainer = $('#landing_page_wrapper');
 
 // Header and Nav
 $(document).ready(function() {
+  $('#gc-tree #tree-svg .lines').addClass('pause-animation');
+  $('#gc-tree #tree-svg .cls-4').addClass('pause-animation');
+
   const $navbar = $('.navbar');
   const $gcRobot = $('#gc-robot');
-  const $gcTree = $('#gc-tree');
 
   const followStateHeight = 500;
   let navFollowState = scrollContainer.scrollTop() > followStateHeight;
@@ -20,7 +22,9 @@ $(document).ready(function() {
       navFollowState = false;
     }
     $gcRobot.css('transform', `translateY(${$gcRobot.parent()[0].getBoundingClientRect().top - 100}px)`);
-    $gcTree.css('transform', `translateY(${$gcTree.parent()[0].getBoundingClientRect().top / 2 - 50}px)`);
+    $('#gc-tree #tree-svg .lines').removeClass('pause-animation');
+    $('#gc-tree #tree-svg .cls-4').removeClass('pause-animation');
+
   }));
   moveBackground({});
 
diff --git a/app/retail/templates/index.html b/app/retail/templates/index.html
index 9e0515c7ec5..0c3d7be1a41 100644
--- a/app/retail/templates/index.html
+++ b/app/retail/templates/index.html
@@ -154,7 +154,7 @@ <h4 class="font-title-lg">{% trans "Grow Your Open Source Community" %}</h4>
 
       <div class="container-fluid p-5 tree_container white-bg">
         <div id="gc-tree">
-          <img src="{% static "v2/images/gc-tree.png" %}" alt="Gitcoin Tree" />
+          {% include 'shared/tree.html' %}
           <h2 class="mt-4">Grow Open Source</h2>
         </div>
       </div>
diff --git a/app/retail/templates/shared/tree.html b/app/retail/templates/shared/tree.html
new file mode 100644
index 00000000000..bf43cdacec5
--- /dev/null
+++ b/app/retail/templates/shared/tree.html
@@ -0,0 +1,290 @@
+<style>
+  #tree-svg svg {
+    width: 100%;
+    max-width: 400px;
+  }
+
+  #tree-svg {
+    text-align: center;
+  }
+
+  .cls-1,
+  .cls-2,
+  .cls-3 {
+    fill: none;
+    stroke-linecap: round;
+    stroke-miterlimit: 10;
+    stroke-width: 7px;
+  }
+
+  .cls-1,
+  .cls-2 {
+    stroke: #160644;
+  }
+
+  .cls-3 {
+    stroke: #22e595;
+  }
+
+  .cls-4 {
+    fill: #24e899;
+  }
+
+  .lines {
+    animation: offset 1s ease-in forwards;
+  }
+
+  #Layer_1 {
+    stroke-dasharray: 20px;
+    stroke-dashoffset: 20px;
+  }
+
+  #Layer_2 {
+    stroke-dasharray: 140px;
+    stroke-dashoffset: 140px;
+    animation-delay: 0.75s;
+  }
+
+  #Layer_4 {
+    stroke-dasharray: 420px;
+    stroke-dashoffset: 420px;
+    animation-delay: 1.25s;
+  }
+
+  #Layer_5 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 1.75s;
+  }
+
+  #Layer_6 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 2.25s;
+  }
+
+  #Layer_7 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 2.75s;
+  } 
+
+  #Layer_8 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 3.25s;
+  } 
+  #Layer_9 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 3.75s;
+  } 
+ 
+  #Layer_10 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 4.25s;
+  }
+ 
+  #Layer_11 {
+    stroke-dasharray: 220px;
+    stroke-dashoffset: 220px;
+    animation-delay: 4.75s;
+  }
+ 
+  .cls-4 {
+    animation: resize 1s ease-in 5.25s forwards;
+    r: 0;
+  }
+
+  @keyframes resize {
+    to {
+      r: 9.33;
+    }
+  }
+
+  @keyframes offset {
+    to {
+      stroke-dashoffset: 0px;
+    }
+  }
+</style>
+
+<div id="tree-svg">
+  <svg xmlns="http://www.w3.org/2000/svg"  viewBox="0 0 600 600" preserveAspectRatio="xMaxYMax meet">
+    <g id="Layer_2" class="lines" data-name="Layer 2">
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+      <line class="cls-1" x1="302.83" y1="575.22" x2="302.83" y2="518.39" />
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+      <line class="cls-2" x1="301.83" y1="542.89" x2="272" y2="542.89" />
+    </g>
+    <g id="Layer_4" class="lines" data-name="Layer 4">
+      <line class="cls-2" x1="302.5" y1="517.14" x2="302.5" y2="413.64" />
+      <polyline class="cls-2" points="315 524.89 315 293.39 308.5 293.39 308.5 152.89" />
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+    <g id="Layer_5" class="lines" data-name="Layer 6">
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