diff --git a/setup.py b/setup.py
index 68605cc..7026067 100644
--- a/setup.py
+++ b/setup.py
@@ -58,6 +58,9 @@ def build_extension(self, ext):
         # Set CMAKE_BUILD_PARALLEL_LEVEL to control the parallel build level
         # across all generators.
         build_args = []
+        if sys.platform.startswith('win32'):
+            build_args += ['--config', 'Release']
+
         if 'CMAKE_BUILD_PARALLEL_LEVEL' not in os.environ:
             # self.parallel is a Python 3 only way to set parallel jobs by hand
             # using -j in the build_ext call, not supported by pip or PyPA-build.