diff --git a/.github/workflows/promote.yml b/.github/workflows/promote.yml
index 963670fbbaa3..44e909adcd13 100644
--- a/.github/workflows/promote.yml
+++ b/.github/workflows/promote.yml
@@ -7,10 +7,11 @@ jobs:
   trigger-promote:
     runs-on: ubuntu-latest
     steps:
-      - name: trigger k8s pipeline
+      - name: trigger redpanda promote pipeline
         uses: "buildkite/trigger-pipeline-action@v2.0.0"
         with:
           buildkite_api_access_token: ${{ secrets.BUILDKITE_TOKEN }}
           pipeline: "redpanda/redpanda"
           branch: dev
+          message: ":github: Promote redpanda packages"
           build_env_vars: '{"PROMOTE_REDPANDA_FROM_STAGING": "1", "TARGET_VERSION": "${{ github.ref_name }}"}'