diff --git a/crates/turborepo-lib/src/cli.rs b/crates/turborepo-lib/src/cli.rs
index b7d5806bade68..48b01f95ce7e4 100644
--- a/crates/turborepo-lib/src/cli.rs
+++ b/crates/turborepo-lib/src/cli.rs
@@ -14,7 +14,7 @@ use tracing::{debug, error};
 use turbopath::AbsoluteSystemPathBuf;
 
 use crate::{
-    commands::{bin, daemon, link, login, logout, unlink, CommandBase},
+    commands::{bin, daemon, generate, link, login, logout, unlink, CommandBase},
     get_version,
     shim::{RepoMode, RepoState},
     tracing::TurboSubscriber,
@@ -264,6 +264,14 @@ pub enum Command {
         #[clap(long, value_enum, default_value_t = LinkTarget::RemoteCache)]
         target: LinkTarget,
     },
+    /// Generate a new app / package
+    Generate {
+        #[clap(long, default_value_t = String::from("latest"), hide = true)]
+        tag: String,
+        #[clap(subcommand)]
+        #[serde(flatten)]
+        command: GenerateCommand,
+    },
     /// Login to your Vercel account
     Login {
         #[clap(long = "sso-team")]
@@ -300,6 +308,66 @@ pub enum Command {
     },
 }
 
+#[derive(Parser, Clone, Debug, Default, Serialize, PartialEq)]
+pub struct GenerateCustomArgs {
+    /// The name of the generator to run
+    pub generator_name: Option<String>,
+    /// Generator configuration file
+    #[clap(short = 'c', long)]
+    pub config: Option<String>,
+    /// The root of your repository (default: directory with root turbo.json)
+    #[clap(short = 'r', long)]
+    pub root: Option<String>,
+    /// Answers passed directly to generator
+    #[clap(short = 'a', long, value_delimiter = ' ', num_args = 1..)]
+    pub args: Vec<String>,
+}
+
+#[derive(Parser, Clone, Debug, Default, Serialize, PartialEq)]
+pub struct GenerateAddArgs {
+    /// Name for the new workspace
+    #[clap(short = 'n', long)]
+    pub name: Option<String>,
+    /// Generate an empty workspace
+    #[clap(short = 'b', long, conflicts_with = "copy", default_value_t = true)]
+    pub empty: bool,
+    /// Generate a workspace using an existing workspace as a template
+    #[clap(short = 'c', long, conflicts_with = "empty", default_value_t = false)]
+    pub copy: bool,
+    /// Where the new workspace should be created
+    #[clap(short = 'd', long)]
+    pub destination: Option<String>,
+    /// The type of workspace to create
+    #[clap(short = 'w', long)]
+    pub what: Option<String>,
+    /// The root of your repository (default: directory with root turbo.json)
+    #[clap(short = 'r', long)]
+    pub root: Option<String>,
+    /// An example package to add. You can use a GitHub URL with any branch
+    /// and/or subdirectory.
+    #[clap(short = 'e', long)]
+    pub example: Option<String>,
+    /// In a rare case, your GitHub URL might contain a branch name with a slash
+    /// (e.g. bug/fix-1) and the path to the example (e.g. foo/bar). In this
+    /// case, you must specify the path to the example separately:
+    /// --example-path foo/bar
+    #[clap(short = 'p', long)]
+    pub example_path: Option<String>,
+    /// Do not filter available dependencies by the workspace type
+    #[clap(long, default_value_t = false)]
+    pub show_all_dependencies: bool,
+}
+
+#[derive(Subcommand, Clone, Debug, Serialize, PartialEq)]
+pub enum GenerateCommand {
+    /// Add a new package or app to your project
+    #[clap(name = "add", alias = "a")]
+    Add(GenerateAddArgs),
+    /// Run custom generators
+    #[clap(name = "run", alias = "r")]
+    Custom(GenerateCustomArgs),
+}
+
 #[derive(Parser, Clone, Debug, Default, Serialize, PartialEq)]
 pub struct RunArgs {
     /// Override the filesystem cache directory.
@@ -567,6 +635,10 @@ pub async fn run(
 
             Ok(Payload::Rust(Ok(0)))
         }
+        Command::Generate { command, tag } => {
+            generate::run(command, tag)?;
+            Ok(Payload::Rust(Ok(0)))
+        }
         Command::Daemon { command, idle_time } => {
             let base = CommandBase::new(cli_args.clone(), repo_root, version, ui)?;
 
diff --git a/crates/turborepo-lib/src/commands/generate.rs b/crates/turborepo-lib/src/commands/generate.rs
new file mode 100644
index 0000000000000..2603a74fd5fea
--- /dev/null
+++ b/crates/turborepo-lib/src/commands/generate.rs
@@ -0,0 +1,54 @@
+use std::process::{Command, Stdio};
+
+use anyhow::Result;
+
+use crate::{child::spawn_child, cli::GenerateCommand};
+
+fn verify_requirements() -> Result<()> {
+    let output = Command::new("npx")
+        .arg("--version")
+        .stdout(Stdio::null())
+        .stderr(Stdio::null())
+        .status();
+
+    match output {
+        Ok(result) if result.success() => Ok(()),
+        _ => Err(anyhow::anyhow!(
+            "Unable to run generate - missing requirements (npx)"
+        )),
+    }
+}
+
+fn call_turbo_gen(command: &str, tag: &String, raw_args: &str) -> Result<i32> {
+    let mut npx = Command::new("npx");
+    npx.arg("--yes")
+        .arg(format!("@turbo/gen@{}", tag))
+        .arg("raw")
+        .arg(command)
+        .args(["--json", raw_args])
+        .stdout(Stdio::inherit())
+        .stderr(Stdio::inherit());
+
+    let child = spawn_child(npx)?;
+    let exit_code = child.wait()?.code().unwrap_or(2);
+    Ok(exit_code)
+}
+
+pub fn run(command: &GenerateCommand, tag: &String) -> Result<()> {
+    // ensure npx is available
+    verify_requirements()?;
+
+    match command {
+        GenerateCommand::Add(args) => {
+            // convert args to json
+            let raw_args = serde_json::to_string(args)?;
+            call_turbo_gen("add", tag, &raw_args)?;
+        }
+        GenerateCommand::Custom(args) => {
+            let raw_args = serde_json::to_string(args)?;
+            call_turbo_gen("generate", tag, &raw_args)?;
+        }
+    };
+
+    Ok(())
+}
diff --git a/crates/turborepo-lib/src/commands/mod.rs b/crates/turborepo-lib/src/commands/mod.rs
index bab5ecd8cb7c6..f8443dd757263 100644
--- a/crates/turborepo-lib/src/commands/mod.rs
+++ b/crates/turborepo-lib/src/commands/mod.rs
@@ -17,6 +17,7 @@ use crate::{
 
 pub(crate) mod bin;
 pub(crate) mod daemon;
+pub(crate) mod generate;
 pub(crate) mod link;
 pub(crate) mod login;
 pub(crate) mod logout;
diff --git a/turborepo-tests/integration/tests/no_args.t b/turborepo-tests/integration/tests/no_args.t
index f4f5e628bd5bf..752a6ee9d3ec7 100644
--- a/turborepo-tests/integration/tests/no_args.t
+++ b/turborepo-tests/integration/tests/no_args.t
@@ -12,6 +12,7 @@ Make sure exit code is 2 when no args are passed
     completion  Generate the autocompletion script for the specified shell
     daemon      Runs the Turborepo background daemon
     link        Link your local directory to a Vercel organization and enable remote caching
+    generate    Generate a new app / package
     login       Login to your Vercel account
     logout      Logout to your Vercel account
     prune       Prepare a subset of your monorepo
diff --git a/turborepo-tests/integration/tests/turbo_help.t b/turborepo-tests/integration/tests/turbo_help.t
index 8c448c355fa73..2d20f57e34370 100644
--- a/turborepo-tests/integration/tests/turbo_help.t
+++ b/turborepo-tests/integration/tests/turbo_help.t
@@ -12,6 +12,7 @@ Test help flag
     completion  Generate the autocompletion script for the specified shell
     daemon      Runs the Turborepo background daemon
     link        Link your local directory to a Vercel organization and enable remote caching
+    generate    Generate a new app / package
     login       Login to your Vercel account
     logout      Logout to your Vercel account
     prune       Prepare a subset of your monorepo
@@ -78,6 +79,7 @@ Test help flag
     completion  Generate the autocompletion script for the specified shell
     daemon      Runs the Turborepo background daemon
     link        Link your local directory to a Vercel organization and enable remote caching
+    generate    Generate a new app / package
     login       Login to your Vercel account
     logout      Logout to your Vercel account
     prune       Prepare a subset of your monorepo