- Justice/Democracy/civil liberties: Giving every American the right to vote
- Collaboration: We're supported by a network of self-organising volunteers
- Community/Inclusiveness/love: Anybody can have a ride - people of color, with disabilities, young people, women, anyone else - and we're introducing people who would otherwise not have met
- Progressive social movement: getting young people involved in exciting cause to rally behind, so they can also actively participate in democratic process
- Empowering/subversive: giving people control of their own destiny; stepping in where legislation has failed; involving people who use our services in other aspects of the volunteer process; educating people on who they can get their vote out (with the help of our partners)
- Nonpartisan/patriotic: this is for the good of democracy and freedom
- Simple/Easy to help: simplicity is key here. We don't want people to feel like it will be complicated to get inovled
- It works: quick, efficient, trust-worthy, safe