diff --git a/changelog.txt b/changelog.txt
index d966cd171b..7901ac5a41 100644
--- a/changelog.txt
+++ b/changelog.txt
@@ -1,5 +1,9 @@
 *** WooCommerce Google Listings and Ads Changelog ***
 
+= 2.5.0 - 2023-07-18 =
+* Tweak - Add Tip with information with Campaign assets are imported.
+* Tweak - Provide more detailed error reasons when unable to complete site verification for the Google Merchant Center account being connected in the onboarding flow.
+
 = 2.4.11 - 2023-07-11 =
 * Add - Client name and plugin version to requests.
 * Dev - Enable unit testing for PHP 8.1.
diff --git a/google-listings-and-ads.php b/google-listings-and-ads.php
index da6c467db6..4fcc3c288b 100644
--- a/google-listings-and-ads.php
+++ b/google-listings-and-ads.php
@@ -3,7 +3,7 @@
  * Plugin Name: Google Listings and Ads
  * Plugin URL: https://wordpress.org/plugins/google-listings-and-ads/
  * Description: Native integration with Google that allows merchants to easily display their products across Google’s network.
- * Version: 2.4.11
+ * Version: 2.5.0
  * Author: WooCommerce
  * Author URI: https://woocommerce.com/
  * Text Domain: google-listings-and-ads
@@ -30,7 +30,7 @@
 
 defined( 'ABSPATH' ) || exit;
 
-define( 'WC_GLA_VERSION', '2.4.11' ); // WRCS: DEFINED_VERSION.
+define( 'WC_GLA_VERSION', '2.5.0' ); // WRCS: DEFINED_VERSION.
 define( 'WC_GLA_MIN_PHP_VER', '7.4' );
 define( 'WC_GLA_MIN_WC_VER', '6.9' );
 
diff --git a/js/src/components/paid-ads/asset-group/asset-group-section.js b/js/src/components/paid-ads/asset-group/asset-group-section.js
index 3979ed1fb4..d836655806 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-section.js
+++ b/js/src/components/paid-ads/asset-group/asset-group-section.js
@@ -3,6 +3,7 @@
  */
 import { __ } from '@wordpress/i18n';
 import { createInterpolateElement } from '@wordpress/element';
+import { Tip } from '@wordpress/components';
 
 /**
  * Internal dependencies
@@ -24,6 +25,7 @@ import './asset-group-section.scss';
  */
 export default function AssetGroupSection() {
 	const { adapter } = useAdaptiveFormContext();
+	const showTip = adapter.hasImportedAssets;
 
 	return (
 		<Section
@@ -70,6 +72,14 @@ export default function AssetGroupSection() {
 					// reselect button in the card footer.
 					hideFooter={ ! adapter.isEmptyAssetEntityGroup }
 				/>
+				{ showTip && (
+					<Tip>
+						{ __(
+							'We auto-populated assets directly from your Final URL. We encourage you to edit or add more in order to best showcase your business.',
+							'google-listings-and-ads'
+						) }
+					</Tip>
+				) }
 				<AssetGroupCard />
 			</VerticalGapLayout>
 		</Section>
diff --git a/js/src/components/paid-ads/asset-group/asset-group-section.scss b/js/src/components/paid-ads/asset-group/asset-group-section.scss
index a72a3c992c..63c487fdd4 100644
--- a/js/src/components/paid-ads/asset-group/asset-group-section.scss
+++ b/js/src/components/paid-ads/asset-group/asset-group-section.scss
@@ -5,4 +5,17 @@
 		font-size: $default-font-size;
 		color: $gray-700;
 	}
+
+	.components-tip {
+		padding: $grid-unit-15 $grid-unit-20;
+		background: #f0f6fc;
+		border: $border-width solid #c5d9ed;
+		line-height: $gla-line-height-medium;
+		color: $gray-900;
+
+		> svg {
+			fill: #007cba;
+			align-self: initial;
+		}
+	}
 }
diff --git a/js/src/components/paid-ads/asset-group/asset-group-section.test.js b/js/src/components/paid-ads/asset-group/asset-group-section.test.js
new file mode 100644
index 0000000000..e1c9f869a4
--- /dev/null
+++ b/js/src/components/paid-ads/asset-group/asset-group-section.test.js
@@ -0,0 +1,68 @@
+jest.mock( '.~/components/adaptive-form', () => ( {
+	useAdaptiveFormContext: jest
+		.fn()
+		.mockName( 'useAdaptiveFormContext' )
+		.mockImplementation( () => {
+			return {
+				adapter: {
+					baseAssetGroup: { final_url: 'https://example.com' },
+					hasImportedAssets: false,
+					isEmptyAssetEntityGroup: false,
+					resetAssetGroup: jest.fn(),
+				},
+			};
+		} ),
+} ) );
+
+/**
+ * External dependencies
+ */
+import '@testing-library/jest-dom';
+import { render, screen } from '@testing-library/react';
+
+/**
+ * Internal dependencies
+ */
+import AssetGroupSection from '.~/components/paid-ads/asset-group/asset-group-section';
+import { useAdaptiveFormContext } from '.~/components/adaptive-form';
+
+jest.mock( '.~/components/paid-ads/asset-group/asset-group-card', () =>
+	jest.fn( ( props ) => <div { ...props } /> ).mockName( 'AssetGroupCard' )
+);
+
+describe( 'AssetGroupSection', () => {
+	test( 'Component renders', () => {
+		render( <AssetGroupSection /> );
+		expect(
+			screen.getByText( /Add additional assets/i )
+		).toBeInTheDocument();
+	} );
+
+	test( 'Component not showing Tip if there are no imported assets', () => {
+		render( <AssetGroupSection /> );
+		expect(
+			screen.queryByText(
+				'We auto-populated assets directly from your Final URL. We encourage you to edit or add more in order to best showcase your business.'
+			)
+		).not.toBeInTheDocument();
+	} );
+
+	test( 'Component showing Tip if there are imported assets', () => {
+		useAdaptiveFormContext.mockImplementation( () => {
+			return {
+				adapter: {
+					baseAssetGroup: { final_url: 'https://example.com' },
+					hasImportedAssets: true,
+					isEmptyAssetEntityGroup: false,
+					resetAssetGroup: jest.fn(),
+				},
+			};
+		} );
+		render( <AssetGroupSection /> );
+		expect(
+			screen.getByText(
+				'We auto-populated assets directly from your Final URL. We encourage you to edit or add more in order to best showcase your business.'
+			)
+		).toBeInTheDocument();
+	} );
+} );
diff --git a/js/src/components/paid-ads/campaign-assets-form.js b/js/src/components/paid-ads/campaign-assets-form.js
index 758be01346..9cf587e2e4 100644
--- a/js/src/components/paid-ads/campaign-assets-form.js
+++ b/js/src/components/paid-ads/campaign-assets-form.js
@@ -77,6 +77,7 @@ export default function CampaignAssetsForm( {
 
 	const [ baseAssetGroup, setBaseAssetGroup ] = useState( initialAssetGroup );
 	const [ validationRequestCount, setValidationRequestCount ] = useState( 0 );
+	const [ hasImportedAssets, setHasImportedAssets ] = useState( false );
 
 	const extendAdapter = ( formContext ) => {
 		const assetGroupErrors = validateAssetGroup( formContext.values );
@@ -90,13 +91,25 @@ export default function CampaignAssetsForm( {
 			baseAssetGroup,
 			validationRequestCount,
 			assetGroupErrors,
+			/*
+			  In order to show a Tip in the UI when assets are imported we created the hasImportedAssets
+			  property. When the Final URL changes resetAssetGroup is called with the new Asset Group,
+			  We check if any of the assets has been populated and update this property based on that.
+			*/
+			hasImportedAssets,
 			isValidAssetGroup: Object.keys( assetGroupErrors ).length === 0,
 			resetAssetGroup( assetGroup ) {
 				const nextAssetGroup = assetGroup || initialAssetGroup;
+				let hasNonEmptyAssets = false;
 
 				Object.keys( emptyAssetGroup ).forEach( ( key ) => {
+					if ( assetGroup && assetGroup[ key ]?.length ) {
+						hasNonEmptyAssets = true;
+					}
 					formContext.setValue( key, nextAssetGroup[ key ] );
 				} );
+
+				setHasImportedAssets( hasNonEmptyAssets );
 				setBaseAssetGroup( nextAssetGroup );
 				setValidationRequestCount( 0 );
 			},
diff --git a/package-lock.json b/package-lock.json
index e83371fff9..cf63cd5888 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -1,6 +1,6 @@
 {
 	"name": "google-listings-and-ads",
-	"version": "2.4.11",
+	"version": "2.5.0",
 	"lockfileVersion": 1,
 	"requires": true,
 	"dependencies": {
diff --git a/package.json b/package.json
index 3096fce0bf..e2e6e66f23 100644
--- a/package.json
+++ b/package.json
@@ -1,7 +1,7 @@
 {
 	"name": "google-listings-and-ads",
 	"title": "Google Listings and Ads",
-	"version": "2.4.11",
+	"version": "2.5.0",
 	"description": "google-listings-and-ads",
 	"author": "Automattic",
 	"license": "GPL-3.0-or-later",
diff --git a/readme.txt b/readme.txt
index 8afe59bfe8..6ce8a408dc 100644
--- a/readme.txt
+++ b/readme.txt
@@ -5,7 +5,7 @@ Requires at least: 5.9
 Tested up to: 6.2
 Requires PHP: 7.4
 Requires PHP Architecture: 64 Bits
-Stable tag: 2.4.11
+Stable tag: 2.5.0
 License: GPLv3
 License URI: https://www.gnu.org/licenses/gpl-3.0.html
 
@@ -111,6 +111,10 @@ Yes, you can run both at the same time, and we recommend it! In the US, advertis
 
 == Changelog ==
 
+= 2.5.0 - 2023-07-18 =
+* Tweak - Add Tip with information with Campaign assets are imported.
+* Tweak - Provide more detailed error reasons when unable to complete site verification for the Google Merchant Center account being connected in the onboarding flow.
+
 = 2.4.11 - 2023-07-11 =
 * Add - Client name and plugin version to requests.
 * Dev - Enable unit testing for PHP 8.1.
@@ -129,7 +133,4 @@ Yes, you can run both at the same time, and we recommend it! In the US, advertis
 = 2.4.10 - 2023-06-13 =
 * Tweak - WC 7.8 compatibility.
 
-= 2.4.9 - 2023-06-08 =
-* Fix - Prefix psr/http-client package.
-
 [See changelog for all versions](https://raw.githubusercontent.com/woocommerce/google-listings-and-ads/trunk/changelog.txt).
diff --git a/src/API/Google/SiteVerification.php b/src/API/Google/SiteVerification.php
index b86612409f..96fc978bb5 100644
--- a/src/API/Google/SiteVerification.php
+++ b/src/API/Google/SiteVerification.php
@@ -3,6 +3,7 @@
 
 namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google;
 
+use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\ContainerAwareTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Internal\Interfaces\ContainerAwareInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface;
@@ -27,6 +28,7 @@
 class SiteVerification implements ContainerAwareInterface, OptionsAwareInterface {
 
 	use ContainerAwareTrait;
+	use ExceptionTrait;
 	use OptionsAwareTrait;
 	use PluginHelper;
 
@@ -94,7 +96,7 @@ public function verify_site( string $site_url ) {
 	 * @param string $identifier The URL of the site to verify (including protocol).
 	 *
 	 * @return string The meta tag to be used for verification.
-	 * @throws Exception When unable to retrieve meta token.
+	 * @throws ExceptionWithResponseData When unable to retrieve meta token.
 	 */
 	protected function get_token( string $identifier ): string {
 		/** @var SiteVerificationService $service */
@@ -116,9 +118,15 @@ protected function get_token( string $identifier ): string {
 			$response = $service->webResource->getToken( $post_body );
 		} catch ( GoogleServiceException $e ) {
 			do_action( 'woocommerce_gla_sv_client_exception', $e, __METHOD__ );
-			throw new Exception(
-				__( 'Unable to retrieve site verification token.', 'google-listings-and-ads' ),
-				$e->getCode()
+
+			$errors = $this->get_exception_errors( $e );
+
+			throw new ExceptionWithResponseData(
+				/* translators: %s Error message */
+				sprintf( __( 'Unable to retrieve site verification token: %s', 'google-listings-and-ads' ), reset( $errors ) ),
+				$e->getCode(),
+				null,
+				[ 'errors' => $errors ]
 			);
 		}
 
@@ -131,7 +139,7 @@ protected function get_token( string $identifier ): string {
 	 *
 	 * @param string $identifier The URL of the site to verify (including protocol).
 	 *
-	 * @throws Exception When unable to verify token.
+	 * @throws ExceptionWithResponseData When unable to verify token.
 	 */
 	protected function insert( string $identifier ) {
 		/** @var SiteVerificationService $service */
@@ -152,9 +160,15 @@ protected function insert( string $identifier ) {
 			$service->webResource->insert( self::VERIFICATION_METHOD, $post_body );
 		} catch ( GoogleServiceException $e ) {
 			do_action( 'woocommerce_gla_sv_client_exception', $e, __METHOD__ );
-			throw new Exception(
-				__( 'Unable to insert site verification.', 'google-listings-and-ads' ),
-				$e->getCode()
+
+			$errors = $this->get_exception_errors( $e );
+
+			throw new ExceptionWithResponseData(
+				/* translators: %s Error message */
+				sprintf( __( 'Unable to insert site verification: %s', 'google-listings-and-ads' ), reset( $errors ) ),
+				$e->getCode(),
+				null,
+				[ 'errors' => $errors ]
 			);
 		}
 	}
diff --git a/tests/Unit/API/Google/SiteVerificationTest.php b/tests/Unit/API/Google/SiteVerificationTest.php
index 6f508fdcbf..1e1af42502 100644
--- a/tests/Unit/API/Google/SiteVerificationTest.php
+++ b/tests/Unit/API/Google/SiteVerificationTest.php
@@ -4,8 +4,10 @@
 namespace Automattic\WooCommerce\GoogleListingsAndAds\Tests\Unit\API\Google;
 
 use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\SiteVerification;
+use Automattic\WooCommerce\GoogleListingsAndAds\Exception\ExceptionWithResponseData;
 use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsInterface;
 use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Framework\UnitTest;
+use Automattic\WooCommerce\GoogleListingsAndAds\Tests\Tools\HelperTrait\MerchantTrait;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\League\Container\Container;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\Exception as GoogleServiceException;
 use Automattic\WooCommerce\GoogleListingsAndAds\Vendor\Google\Service\SiteVerification as SiteVerificationService;
@@ -23,6 +25,8 @@
  */
 class SiteVerificationTest extends UnitTest {
 
+	use MerchantTrait;
+
 	/** @var MockObject|OptionsInterface $options */
 	protected $options;
 
@@ -71,18 +75,15 @@ public function test_verify_site_invalid_url() {
 	public function test_verify_site_token_exception() {
 		$this->verification_service->webResource
 			->method( 'getToken' )
-			->willThrowException( new GoogleServiceException( 'error', 400 ) );
-
-		try {
-			$this->verification->verify_site( $this->site_url );
-		} catch ( Exception $e ) {
-			$this->assertEquals( 1, did_action( 'woocommerce_gla_site_verify_failure' ) );
-			$this->assertEquals( 400, $e->getCode() );
-			$this->assertEquals(
-				'Unable to retrieve site verification token.',
-				$e->getMessage()
-			);
-		}
+			->willThrowException( $this->get_google_service_exception( 400, 'No available tokens' ) );
+
+		$this->expectException( ExceptionWithResponseData::class );
+		$this->expectExceptionCode( 400 );
+		$this->expectExceptionMessage( 'Unable to retrieve site verification token: No available tokens' );
+
+		$this->verification->verify_site( $this->site_url );
+
+		$this->assertEquals( 1, did_action( 'woocommerce_gla_site_verify_failure' ) );
 	}
 
 	public function test_verify_site_insert_exception() {
@@ -90,18 +91,15 @@ public function test_verify_site_insert_exception() {
 
 		$this->verification_service->webResource
 			->method( 'insert' )
-			->willThrowException( new GoogleServiceException( 'error', 400 ) );
-
-		try {
-			$this->verification->verify_site( $this->site_url );
-		} catch ( Exception $e ) {
-			$this->assertEquals( 1, did_action( 'woocommerce_gla_site_verify_failure' ) );
-			$this->assertEquals( 400, $e->getCode() );
-			$this->assertEquals(
-				'Unable to insert site verification.',
-				$e->getMessage()
-			);
-		}
+			->willThrowException( $this->get_google_service_exception( 400, 'No necessary verification token.' ) );
+
+		$this->expectException( ExceptionWithResponseData::class );
+		$this->expectExceptionCode( 400 );
+		$this->expectExceptionMessage( 'Unable to insert site verification: No necessary verification token.' );
+
+		$this->verification->verify_site( $this->site_url );
+
+		$this->assertEquals( 1, did_action( 'woocommerce_gla_site_verify_failure' ) );
 	}
 
 	public function test_verify_site() {