diff --git a/assets/js/blocks/classic-template/index.tsx b/assets/js/blocks/classic-template/index.tsx
index ea3da89e34f..2df71d93f5e 100644
--- a/assets/js/blocks/classic-template/index.tsx
+++ b/assets/js/blocks/classic-template/index.tsx
@@ -89,7 +89,7 @@ const Edit = ( {
 		getButtonLabel,
 	} = conversionConfig[ templateType ];
 
-	const canConvert = isExperimentalBuild() && isConversionPossible();
+	const canConvert = isConversionPossible();
 	const placeholderDescription = getDescription( templateTitle, canConvert );
 
 	return (