diff --git a/src/controller/artifact/controller.go b/src/controller/artifact/controller.go
index 4bcea401f16..657f11a45e5 100644
--- a/src/controller/artifact/controller.go
+++ b/src/controller/artifact/controller.go
@@ -173,18 +173,16 @@ func (c *controller) Ensure(ctx context.Context, repository, digest string, opti
 			}
 		}
 	}
-	if created {
-		// fire event for create
-		e := &metadata.PushArtifactEventMetadata{
-			Ctx:      ctx,
-			Artifact: artifact,
-		}
+	// fire event for create
+	e := &metadata.PushArtifactEventMetadata{
+		Ctx:      ctx,
+		Artifact: artifact,
+	}
 
-		if option != nil && len(option.Tags) > 0 {
-			e.Tag = option.Tags[0]
-		}
-		notification.AddEvent(ctx, e)
+	if option != nil && len(option.Tags) > 0 {
+		e.Tag = option.Tags[0]
 	}
+	notification.AddEvent(ctx, e)
 	return created, artifact.ID, nil
 }