diff --git a/src/zenml/zen_server/auth.py b/src/zenml/zen_server/auth.py
index 5edad921028..2b0804b2877 100644
--- a/src/zenml/zen_server/auth.py
+++ b/src/zenml/zen_server/auth.py
@@ -239,7 +239,7 @@ def authenticate_credentials(
                 token=access_token,
             )
         except AuthorizationException:
-            error = "Authentication error: error decoding access token"
+            error = "Authentication error: error decoding access token. You may need to rerun zenml connect."
             logger.exception(error)
             raise AuthorizationException(error)