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Exploring the Connection between Color Hues and their Perceived Eco-friendliness using Grocery Products

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DM2350-Human-Perception

Exploring the Connection between Color Hues AND their Perceived Eco-friendliness using Grocery Products.

The project is carried out by students at KTH Royal Institute of Technology for the DM2350 Human Perception in Media Technology..

The following project uses a design centred methodology for testing Colour Perception in different individuals.

For more details take a look at the code in the folder for Color_analysis.ipynb and read the paper or presentation for details on Quantiative & Qualitative Data-Analysis methods used, Hypothesis Testing depending on your time.

Highly recommend reading Perception & Sensation book.

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Exploring the Connection between Color Hues and their Perceived Eco-friendliness using Grocery Products

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