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# Net Promoter Score (NPS) | ||
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**_Posted on 29 Mar, 2024_** | ||
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https://www.netpromotersystem.com/ | ||
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- Metric used to measure customer loyalty. | ||
- Calculated by asking customers how likely they are to recommend a product or service to a friend or colleague on a scale of 0 to 10. | ||
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## Calculation | ||
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- Promoters (score 9-10): Loyal customers who are likely to recommend the product or service. | ||
- Passives (score 7-8): Satisfied customers who are unlikely to actively promote the product or service. | ||
- Detractors (score 0-6): Unhappy customers who are likely to discourage others from using the product or service. | ||
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The Net Promoter Score is calculated by subtracting the percentage of detractors from the percentage of promoters. The score can range from -100 to 100, with a higher score indicating higher customer loyalty. | ||
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## Resources | ||
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- [NPS of fortune 500 companies](https://web.archive.org/web/20240104003505/https://customer.guru/net-promoter-score/fortune-500) | ||
- [The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model](https://cambridgeservicealliance.eng.cam.ac.uk/system/files/documents/2016OctoberPaper_FallacyoftheNetPromoterScore.pdf) | ||
- [Survicate Blog's on NPS](https://survicate.com/blog/) | ||
- [The Ultimate Guide to Net Promoter Score](https://www.surveysensum.com/customer-experience/net-promoter-score?utm_source=reddit&utm_medium=page&utm_campaign=backlink) |
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{ | ||
"count": 150 | ||
"count": 151 | ||
} |
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