Communications plan

Goals

• Help stakeholders better understand what we do and how it can provide value.
• Get feedback from others that we can incorporate into future work.
• Get other people thinking about how they can use, reuse, or expand on our work.
• Learn from reflection on and articulation of what we've done.

Stakeholders

• Internal: delivery teams, business development, senior leadership
• External, direct: teaming partners, professional network
• External, communities: USWDS, civic tech, open source, UX

Internal comms

• Brags: As we build and learn things, share progress in the Internal/Brag channel.
• Demo videos: At the conclusion of each cycle, record a demo video of what was completed during the cycle and why it's important. Post a short summary with a link to the video on the Internal/General channel.
• Presentations: Periodically present our work at larger internal events like Design Sync, Lunch 'n' Learn, and All Hands.

External comms

• Proposal submission: For each project, write up a proposal submission with the following max counts:
  • Title (160 characters)
  • Abstract (150 words)
  • Tweet (280 characters)
  • Takeaways/Lessons learned (3-5 bullet points)
  • Description (about 600 words)

Social sharing: Coordinate with Internal Comms about amplifying select tweets on Twitter, Facebook, and LinkedIn.

Bixal blog: Coordinate with Comms about adapting proposal submission into blog post.

Ad-hoc comms

• Wiki: To get people more detailed information about the team as it comes up in ad-hoc conversations or channels, send them to the wiki homepage.
• Showcase: set up a showcase site that makes it easy to share a curated compiliation of our work.