docs: Add a builds.md

About time we start this.

docs/builds.md

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+---
+nav_order: 3
+---
+
+# Configuring systems via container builds
+
+A key part of the idea of this project is that every tool and technique
+one knows for building application container images should apply
+to building bootable host systems.
+
+Most configuration for a Linux system boils down to writing a file (`COPY`)
+or executing a command (`RUN`).
+
+## Embedding application containers
+
+A common pattern is to add "application" containers that have references
+embedded in the bootable host container.
+
+For example, one can use the [podman systemd](https://docs.podman.io/en/latest/markdown/podman-systemd.unit.5.html)
+configuration files, embedded via a container build instruction:
+
+```
+FROM <base>
+COPY foo.container /usr/share/containers/systemd
+```
+
+In this model, the application containers will be fetched and run on firstboot.
+A key choice is whether to refer to images by digest, or by tag.  Referring
+to images by digest ensures repeatable deployments, but requires shipping
+host OS updates to update the workload containers.  Referring to images
+by tag allows you to use other tooling to dynamically update the workload
+containers.
+
+## Example repositories
+
+The following git repositories have some useful examples:
+
+- https://github.com/coreos/layering-examples
+- https://github.com/openshift/rhcos-image-layering-examples/