Added Lead Generation process

src/handbook/customer/marketing/tradeshow.md

@@ -3,6 +3,21 @@ navTitle: Marketing
 navGroup: Sales & Marketing
 ---
 
+# Lead Generation
+
+Lead generation helps expand FlowFuse's user base and drive revenue. By providing useful content, you can convert website visitors to leads for nurturing. Leads also provide a focused audience for marketing efforts, allowing for more effective communication and conversion strategies. Lead generation content includes whitepapers, ebooks, webinar slides, guides etc. 
+
+## Setting up
+
+ - Once the content has been finalized, create a PDF version and upload it to Hubspot (Library -> files).
+ - Create a new Form to capture lead information such as name, email, company and title. Add a campaign where relevant. (You can clone an existing form). Set the form submission action to link directly to the PDF or to a thank you page (thank you pages help track conversions in ad campaigns). 
+ - Create a Thank you mail which includes the link to the PDf and request to "contact us" for further information/help.
+ - Create a workflow to send the email upon form submission and to add the lead to a topic interest group list ([Example](https://app-eu1.hubspot.com/workflows/26586079/platform/flow/1472559590/edit).   
+ - Add the Form ID to the relevant Website page.
+ - Add the Form to the [Content downloads list](https://app-eu1.hubspot.com/contacts/26586079/objectLists/322/filters) and create a report for Form submissions for the [content performance dashboard](https://app-eu1.hubspot.com/reports-dashboard/26586079/view/107434040) for tracking purposes. 
+
+
+
 # Trade show
 
 ## As exhibitor