Prebid.js analytics adapter

pbjs_analytics_gtm is a Predid.js analytics adapter for Google Analytics integrated with Google Tag Manager.

Table of Content

• [GTM Setup](#GTM Setup)
• [Adapter Setup](#Adapter Setup)

GTM Setup

First you need to prepare your Google Tag Manager to collect events and send them to Google Analytics.
You'll need 6 variables, 1 tag and 1 trigger.

GTM Variables

• Create a "Google Analytics settings" variable with your Google Analytics Tracking ID. For the documentation we will name it 'GA Setup'
• Create 5 Data Layer Variables with theses settings :
  • Name : Event Action, Data Layer Variable Name : eventAction, Data Layer Version : Version 2
  • Name : Event Category, Data Layer Variable Name : eventCategory, Data Layer Version : Version 2
  • Name : Event Label, Data Layer Variable Name : eventLabel, Data Layer Version : Version 2
  • Name : Event Value, Data Layer Variable Name : eventValue, Data Layer Version : Version 2
  • Name : Event Non Interaction, Data Layer Variable Name : eventNonInteraction, Data Layer Version : Version 1

GTM Trigger

• Create a Trigger with theses settings :
  • Name : event GAEvent
  • Triger Type : Custom Event
  • Event name : GAEvent

GTM Tag

• Create a Tag with theses settings :
  • Tag Type : Google Analytics - Universal Analytics
  • Track Type : Event
  • Category : {{ Event Category }}
  • Action : {{ Event Action }}
  • Label : {{ Event Label }}
  • Value : {{ Event Value }}
  • Non-Interaction Hit : {{ Event Non Interaction }}
  • Google Analytics settings : {{ GA Setup }}