- This is a data analysis portfolio project that will allow me to perform customer segmentation and clustering on a specific mall customers
- understand the target customer for the marketing team to plan a strategy.
- My boss want me to identify the most important shopping group based on income age and the mall shopping score.
- He want the ideal number of group with a label for each.
- The taget group would be cluster 1 which has a high annual income and spending score
- 54 percent of cluster 1 shopper are woman, We should look for a way to attract the customer using a marketing campaign targeting popular items in this cluster.
- Cluster 2 present an interesting opportunity to the market and to the customers for sale event on popular items.