customer_segementation_ Analysis

• This is a data analysis portfolio project that will allow me to perform customer segmentation and clustering on a specific mall customers

Problem Statement

• understand the target customer for the marketing team to plan a strategy.
• My boss want me to identify the most important shopping group based on income age and the mall shopping score.
• He want the ideal number of group with a label for each.

Solutions

Analysis on target Clusters

• The taget group would be cluster 1 which has a high annual income and spending score
• 54 percent of cluster 1 shopper are woman, We should look for a way to attract the customer using a marketing campaign targeting popular items in this cluster.
• Cluster 2 present an interesting opportunity to the market and to the customers for sale event on popular items.

Quick way for me to identify clusters at a glance btw two varibles.