Sentiment Analysis Explained

What is Sentiment Analysis? Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. A sentiment analysis system for text analysis combines natural language processing (NLP) and machine learning techniques to assign weighted sentiment scores to the entities, topics, themes and categories within a sentence or phrase.

Sentiment analysis helps data analysts within large enterprises gauge public opinion, conduct nuanced market research, monitor brand and product reputation, and understand customer experiences. In addition, data analytics companies often integrate third-party sentiment analysis APIs into their own customer experience management, social media monitoring, or workforce analytics platform, in order to deliver useful insights to their own customers.